Fusion Marketing Partners

OCTOBER 15, 2019

Everyone has an opinion when it comes to branding. Over the course of my career, first as a client-side marketing […].

Brand Identity 73

Brand Identity Branding Paid Search Agency Companies 73

BOP Design

OCTOBER 15, 2019

Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal. Unless you work for a web design agency, you likely only work on a new website design and launch every 3 – 4 years or so and it can be tough to familiarize yourself with the process since so much time and activity elapses in between.

Design 49

Design Paid Search Agency B2B Copywriting 49

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Marketing Insider Group

OCTOBER 15, 2019

Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . It feels organic, right? Ha! It’s anything but that. Often it’s marketing agencies pulling the strings of those influencers, sometimes for big bucks or giant perks.

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. You’ve got limited time (you’re likely already working 80+ hours per week!) and little budget, so it’s essential to judiciously optimize the use of both. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP).

Startups 215

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 215

Customer Experience Matrix

OCTOBER 14, 2019

Naysayers doubted that the European Union’s General Data Protection Regulation (GDPR) and ePrivacy rules, California Consumer Privacy Act (CCPA) and related privacy regulations would have any real impact on the flow of consumer data. But it’s now clear that they will, as European regulators show they will interpret the rules to require meaningful consent to data sharing , will treat cookies as personal identifiers , and will assess significant fines for data breaches.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Marketing Insider Group

OCTOBER 14, 2019

You already know how important it is to publish content that’s both high in quality and sufficient in quantity. A few blog posts here and there isn’t enough – you need to create a significant amount of content for it to have an effect. But quantity isn’t everything. Content consistency is just as important in developing an effective content strategy, and you could argue that consistency is even more important than quantity.

Allocation 204

Allocation Budget Programs Content Lead Scoring 204

Webbiquity

OCTOBER 17, 2019

Guest post by Colm Stafford. Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace. According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 million people) now use a voice assistant monthly, up from less than 10% in 2018.

Marketing Management 173

Marketing Management Emarketing SEO Search Marketing 173

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. This is due to the optimal targeting features and user-base on LinkedIn, as it is the professional platform used by 600+ million executives and professionals from a variety of industries.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

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Webinar Metrics

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion rates.

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

The Point

OCTOBER 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing. may not be doing enough to educate the prospect , “warm up” the lead, or drive additional engagement, or. 3) you could be generating the wrong types of leads altogether, namely either people that simply aren’t ready

Sales Qualified Leads 138

Sales Qualified Leads Work Management Marketing Management Account Based Marketing 138

KoMarketing Associates

OCTOBER 18, 2019

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format. DemandGen recently published its “2019 State of Video and Interactive Content” report, and statistics showed that the majority of buyers (86%) prefer interactive content they can access on demand, as opposed to static content formats.

Interactive Marketing 125

Interactive Marketing Marketing Report B2B Marketing B2B 125

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Kabbage

OCTOBER 18, 2019

Everyone wants an easy way to up their cash flow. But, easy doesn’t always mean results. Whichever way you spin it, you’re going … Read More. The post How to create a referral program that increases cash flow appeared first on Grow With Kabbage.

Business 123

Business Marketing 123

Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps constantly look for ways to improve their sales email strategy. It’s not hard to see why — only 21% of emails from email campaigns are opened. Fine-tuning your cold email strategy might not make your open rates skyrocket, but it can make a major difference.

Template 113

Template Zoominfo Ethics B2B Sales 113

Biznology

OCTOBER 18, 2019

One of the most significant downsides to artificial intelligence (AI) is it will doubtless take over jobs and leave humans unemployed. It’s a major concern for many members of the workforce. Researchers from the University of Buffalo discovered higher-paid individuals, such as medical professionals and lawyers, are less at risk of getting replaced than low-skilled workers.

Fulfillment 116

Fulfillment Distribution Studies Demand 116

KoMarketing Associates

OCTOBER 16, 2019

Although not all marketers have integrated their content marketing programs with their overall strategies, new research suggests that more have done so than in previous years. PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5 percent) claim that they have fully integrated their content marketing program with their overall strategy.

Marketing Report 122

Marketing Report Marketing & Strategy Webinar Metrics Marketing Strategy 122

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Social Media

Search Engine Journal

OCTOBER 15, 2019

Here are 5 of the best content trends you should start applying to your content marketing strategy. The post 5 Big Content Trends for 2020 via @JuliaEMcCoy appeared first on Search Engine Journal.

Trends 111

Trends Content Search Marketing Marketing & Strategy 111

Vidyard

OCTOBER 16, 2019

Music is the literature of the heart, a French poet once said. Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some background songs become permanently lodged in the cultural consciousness. Consider Celine Dion’s “My Heart Will Go On”—it’s such a fitting power ballad of romantic yearning that it’s now impossible to hear it and not think about the movie Titanic.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Biznology

OCTOBER 16, 2019

Millennials and Generation Z are becoming increasingly unsettled about their lives, their careers and the world around them. Their trust in traditional institutions (e.g. political, business and religious leaders) has never been lower, according to the recent Global 2019 Millennial Survey by Deloitte. Importantly their ambitions and values are very different from other generations.

Brand Identity 116

Brand Identity Branding Privacy Trust Marketing 116

The Marketing Blender

OCTOBER 17, 2019

Our Services. See Our Work. Who We Are. Resources. Blog. Contact Us. How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. B2B sales has never been a walk in the park. But in 2020, it feels like buyers are fully in control. Digital disruption is real and everyone does their own research online now.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

The Daily Egg

OCTOBER 16, 2019

You’ve reached article 4 in our A/B testing series. In case you missed the first three, here’s a recap: A Beginner’s Guide to A/B Testing with Crazy Egg A/B Testing: How and Where to Start Best Practices and Pro Tips for Using an A/B Testing Tool Now it’s time to move onto the final chapter: […]. The post How to Understand and Act On Your A/B Test Results appeared first on The Daily Egg.

Act-On 106

Act-On Tips Practices Tools 106

Content Marketing Institute

OCTOBER 14, 2019

A lot of content exists about content marketing. You may wonder how to distill everything you see and hear into action. Pick one of these six great – sometimes contrarian – content marketing lessons. Continue reading → The post 6 Content Marketing Tips That Will Give You an Aha Moment appeared first on Content Marketing Institute.

Tips 106

Tips Content Marketing Content Paid Search Agency 106

Biznology

OCTOBER 17, 2019

I had a conversation several weeks ago with a large data company, discussing behavior based personalization. The VP of Marketing heard me out for a few minutes, and then said “Woah, wait a minute. So it’s personalization? I already have that.”. So I said “Oh, how’s that going? What are you seeing?”. And he said, “Well, we haven’t turned it on yet.” As it turns out, getting the technology they purchased in their integrated suite to work is harder than the sales rep let on.

Personalization 106

Personalization Allocation Peer-to-peer B2B 106

Search Engine Journal

OCTOBER 13, 2019

Adding email to your holiday marketing mix is a must. Try these email marketing tactics to help boost your sales. The post 10 Email Marketing Tips to Boost Holiday Sales appeared first on Search Engine Journal.

Email Marketing 105

Email Marketing Tips Marketing Mix Tactics 105

Advertiser: ZoomInfo

Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

Outreach

ATAK Interactive

OCTOBER 17, 2019

CMOs and Marketing agencies love to consider themselves “ data-driven.” They want you to know that they LOVE digging into the most important metrics and finding the answers. It’s a selling point in an industry that was once built on the BS philosophy “they say 50% of marketing works, you just can’t tell which 50% it is.” . Marketers know everyone thinks they’re full of it and overcompensate in doing so.

Cost per Acquisition 78

Cost per Acquisition Acquisitions CPA Advertising Agencies 78

Content Marketing Institute

OCTOBER 16, 2019

To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading → The post Thin Content: Why You Should Fix or Remove Low-Quality Web Pages appeared first on Content Marketing Institute.

Content 99

Content Traffic Marketing Websites Content Marketing 99

Biznology

OCTOBER 14, 2019

Nowadays, there is no telling where the next cyber-attack might come from. Worse yet, the next one might even cripple your business, ruin your brand’s reputation, and drive your customers away for good. That’s of course if you allow a cyber-attack to breach your firewalls, or if you allow sensitive customer and business data to leak into the public domain.

Practices 99

Practices Enterprise Management Business Best Practices 99