Biznology

JANUARY 22, 2018

Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ?

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Marketing Insider Group

JANUARY 22, 2018

The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. The outcome? Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages. Your marketing automation, when […].

Marketing Automation 274

Marketing Automation ROI Automation Content Marketing 274

The Point

JANUARY 23, 2018

When you work primarily with high-tech clients , you learn to cope with a great deal of short-term thinking. Tech companies have short-term horizons for a number of reasons: * Many are private and depend on short term results to prove viability and therefore ensure their ongoing funding. * Many are competing in early stage markets and need to get in front of their competitors quickly before consolidation and attrition take their toll. * Technology changes rapidly, and tech companies often have

Sales Management 253

Sales Management Sales Qualified Leads Demand Generation Agencies Lead Scoring 253

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Tomorrow People

JANUARY 24, 2018

Stop flirting with your content marketing agency — build a loving relationship with them and get the most out of your marketing investment in our new 10-part blog series. In our new 10-part series, we’re going to pull back the curtains on the client-agency relationship, showing you how to get the most out of your content marketing agency spend. Ready to get going?

Advertising Agencies 204

Advertising Agencies Paid Search Agency Ad Agencies Planning 204

Marketing Insider Group

JANUARY 23, 2018

Artificial intelligence in marketing is a subject that is dominating the industry right now. From all the current applications in marketing automation and predictive analytics, to the all-important question: What’s next? To get a better understanding of where this profound shift in technology is taking us, let’s take a look at the thought processes that are […].

Network Marketing 249

Network Marketing Marketing Automation Analytics Marketing 249

KoMarketing Associates

JANUARY 22, 2018

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. The top SEO priority – answered by 20 percent of respondents – was social media marketing.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

Biznology

JANUARY 26, 2018

A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need. By “the diagram” I mean the one that’s probably on Slide 9 of the sales deck or Page 6 of a white paper. Diagrams of solution architectures, processes, even the vision behind a strategy, make a great starting point for developing a video.

Video Marketing 185

Video Marketing Business Storytelling Paper 185

Webbiquity

JANUARY 23, 2018

Guest post by Rait Raak. Running and managing an online business isn’t easy. You need all the help you can get to manage your documents, projects, employees, sales…the list goes on. So, many online business owners turn to business software solutions to enable them to do more and do it more efficiently. The problem is that there are sooooo many online business solutions out there, and finding one that seems specifically tailored for your business is never easy.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Software 182

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Marketing Insider Group

JANUARY 25, 2018

If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts […]. The post Which Content Syndication Networks Are Right for You?

Content 225

Content Distribution Network Marketing Marketing 225

KoMarketing Associates

JANUARY 24, 2018

As marketers look to enhance the customer experience, new research shows that personalization is becoming increasingly important. Epsilon Marketing published “The Power of Me: The Impact of Personalization on Marketing Performance” and discovered that 90 percent of customers believe personalization is “very/somewhat appealing.” Approximately 80 percent claim that they are more likely to do business with a company that offers personalized experiences.

Personalization 168

Personalization Custom Publishing Paid Search Agency Marketing 168

InsightSquared

JANUARY 22, 2018

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In previous posts , I’ve discussed how to evaluate the costs of a new sales tool, and offered some general best practices for managing your tech stack. To help you roll out the new technology your sales leadership just purchased, I’ve outlined some general guidelines you can follow to help the organization onboard a vendor successfully. .

Vendors 159

Vendors Tips Zoominfo Training 159

Influitive

JANUARY 26, 2018

As an Influitive customer, you get access to one of the most engaging and resource-rich communities in the advocate marketing world—we call it “Influitive VIP.” And if you’ve been in VIP recently, you probably noticed it looks a little different. Not only does our AdvocateHub look better, but this new approach is also more strategic.

Multi-Channel 169

Multi-Channel Advertising Channels Communities Resources 169

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

JANUARY 24, 2018

What IS the difference between marketing and sales content? This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter? Effective sales content is a strategic imperative when […].

Content 221

Content Marketing Organization Effectiveness 221

Contently

JANUARY 26, 2018

I recently interviewed two leaders who have each influenced hundreds of millions of people. Over the course of two days, I spoke to Evernote CEO and former Google[x] executive Chris O’Neill, and General Stanley McChrystal, founder of McChrystal Group and the commander of U.S. Forces in the Middle East under Bush and Obama. O’Neill and McChrystal are known for getting the best out of people.

Ad Building 160

Ad Building Storytelling Conference Spending 160

Biznology

JANUARY 24, 2018

What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? These are tough questions to answer, but there are methods and measurements that can ensure you’re not trapping your customers in the new search engine. Most companies don’t measure site search well.

Webinar Metrics 150

Webinar Metrics Effectiveness Marketing & Strategy Search Marketing 150

KoMarketing Associates

JANUARY 23, 2018

Marketers use a wide range of channels to reach out to buyers, but which methods resonate most with IT professionals? Spiceworks recently conducted a survey among 500 IT buyers in the U.S. and U.K. to gauge which methods work best when attempting to reach out to industry professionals. According to the data, 57 percent of IT buyers prefer to be contacted via email.

Email Marketing 120

Email Marketing Paid Search Agency Trade Show Differentiation 120

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Social Media

Marketing Insider Group

JANUARY 22, 2018

By 2020, digital marketing ad spend across the world is expected to reach a collective – wait for it – 335 billion dollars to grab the ever-increasing prospects of connecting with customers online. However, this great opportunity for success also comes with an increasing chance of failure – in fact, a CoSchedule survey found that […]. The post Can You Defend Yourself from these Digital Marketing Campaign Killers?

Campaigns 200

Campaigns Customer Surveys Marketing Prospects Marketing & Strategy 200

ViewPoint

JANUARY 26, 2018

For more than 20 years we’ve talked about multi-touch, multi-media, multi-cycle processes that multiply results. At least one software company literally took PointClear’s playbook, which includes details about the multi, multi, multi approach, and turned it into a red-hot piece of software. Wish I had thought of that. Multi, multi, multi (which is multiple dials, voicemails, emails and in some cases direct mail across several sales cycles) has been re-termed “Cadence.

Sales Qualified Leads 120

Sales Qualified Leads Work Management Marketing Management Terms and Conditions 120

Adobe Experience Cloud Blog

JANUARY 26, 2018

If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. One particularly important statistic to note is the relevance score. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours.

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

Leadspace

JANUARY 22, 2018

Not all customers are created equal when profitability is considered. That’s why it’s important to know your goals, what KPIs will best meet those, and set up a good tracking system for what or whom you’re engaging. So, let’s take a look at the reasons why you might not be able to identify your most profitable customers, and 10 solutions to help you do so: 1.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Marketing Insider Group

JANUARY 23, 2018

At some point B2B executives realize that adding resources and technology to the traditional content operations process produces only marginal improvements. Digital era content requirements are rising exponentially. They will not be addressed with the current process. This will become even more evident when marketing begins to adequately support B2B sales content requirements, as well as […].

Content 192

Content Paid Search Agency B2B Sales B2B Marketing 192

ViewPoint

JANUARY 22, 2018

Merriam-Webster defines the holy grail as: “an object or goal that is sought after for its great significance.” Can companies reach the holy grail of marketing—the perfect lead? Well, what is a perfect lead? Those of us at PointClear do not believe in the alphabet soup of acronyms such as BANT, ANUM and the granddaddy of all acronyms, MAN. What is wrong with these formulaic approaches to lead qualification?

Sales Qualified Leads 127

Sales Qualified Leads Lead Scoring Lead Ranking PointClear 127

Adobe Experience Cloud Blog

JANUARY 25, 2018

75% of people don’t scroll past the first page of search results. Search engine leads have a whopping 14.6% close rate. And 70% to 80% of people skip straight to organic results, ignoring paid ads completely. But you probably already know all of that. You already know how important landing within the first ten results of a Google search is. You know how that can help your business generate passive traffic, leads, and conversions.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Spiralytics

JANUARY 22, 2018

The content marketing landscape is like a runaway train. It’s tough to keep up because everything moves so fast—thanks to search algorithms and the emergence of new technologies like marketing automation and big data. There are now more platforms than ever where consumers and audiences can be reached.

Content Marketing 108

Content Marketing Marketing & Strategy Marketing Strategy Trends 108

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Marketing Insider Group

JANUARY 26, 2018

For the 159th episode of The Marketing Book Podcast, I interviewed Debbie Qaqish, author of Rise of the Revenue Marketer. Are you a B2B marketer with aspirations to remain one for the foreseeable future? You’re going to need to become a revenue marketer if you’re not already. Revenue marketing is the strategy that transforms marketing […]. The post Weekend Reading: “Rise of the Revenue Marketer” by Debbie Qaqish appeared first on Marketing Insider Group.

Marketing & Strategy 188

Marketing & Strategy B2B Marketing Marketing B2B 188

Content Marketing Institute

JANUARY 23, 2018

Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. You need to adapt to the tweaks and updates to earn and retain high rankings. One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. 1.

FAQ 107

FAQ Traffic Features Trigger Marketing 107

Adobe Experience Cloud Blog

JANUARY 23, 2018

Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support.

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134