NetLine
JUNE 18, 2020
We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively. Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared how COVID-19 had impacted B2B content consumption , reporting on the trend of total content consumption, the initial run on Coronavirus content, and which states and job levels were most active.
Roketto
JUNE 15, 2020
Admit it. You’ve heard the term “marketing funnel” over and over again, but you don’t have a clue what it could mean. Or maybe you know what a marketing funnel is, but you’re stumped on how to use it properly. You’re not sure what steps are incorporated in the funnel. The thought of using a marketing funnel to map out your customer’s journey leaves you dumbfounded and searching for answers.
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KoMarketing Associates
JUNE 17, 2020
Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately. Hip photos of your company’s employees focusing on their work or collaborating with peers. And the occasional dog photo.
Content Marketing Institute
JUNE 16, 2020
Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept. Continue reading → The post 3 Keyword Research Trends to Get Your Content Seen appeared first on Content Marketing Institute.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
JUNE 16, 2020
Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately. Most of the time, they won’t be opening up their wallet right away, but having their email gives you a chance to convert them later on.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Influitive
JUNE 18, 2020
While there’s no denying that prospecting has changed significantly over the last few months, many of the changes we’re seeing today have been brewing for some time. According to Forrester B2B research data, buyers expect to be treated as equal partners through a lifecycle of empowered experiences provided by vendors that are open, connected, intuitive […].
Bannersnack
JUNE 15, 2020
For yet another year, video continues to be one of the vital elements of the digital world, as far as content strategy is concerned. Video marketing has driven more views and engagement than many other popular strategies and approaches. If you’ve ever caught yourself wondering about how many people use YouTube, or how the increased […].
InsightSquared
JUNE 16, 2020
Sales rarely follows a linear path. As much as you prepare and strategize for every deal, things never seem to go exactly as planned. Fortunately, many sales teams are improving coaching and executing using the new Guided Selling technology. While the term is not new, Guided Selling has recently gained momentum in the B2B selling world due to its ability to adapt on demand and scale coaching across an entire sales team.
Zoominfo
JUNE 16, 2020
On March 25th, I expected to be in a New York City restaurant, celebrating the momentous milestone of taking the business public; the one I started in a 1,000 square foot loft. Instead, I was sheltering in my home, eating a chicken pot pie with my wife and four-year-old daughter. So it goes. Looking back, I remember feeling relieved that evening. Relieved that my family was healthy and relieved that ZoomInfo was secure and resilient.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
JUNE 16, 2020
This truly feels like a transformative time in the world. People are speaking up en masse; politicians are being forced to listen and (hopefully) act; and institutions have released messages of support. While some of the Black Lives Matter posts are terrific, some miss the mark quite badly. What many, if not most, statements from companies have missed are the following: A recognition, and hopefully apology, of the mistakes, negative actions, and inaction they took in the past regarding anti-blac
KoMarketing Associates
JUNE 18, 2020
While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Episerver recently conducted the “2020 B2B Digital Experience Report,” and statistics showed that the majority of all B2B marketers (93%) say that personalizing content has increased their organization’s revenue over time.
Vision Edge Marketing
JUNE 16, 2020
Finding the intersection of Passion and Pain could expand your organization’s marketing potential. It has long been held that a company’s or product’s success depends on the ability to identify and position it against a customer pain point – a specific problem current and prospective customers experience. There are various ways to unearth these pain points, like conducting customer research, to help select which are most relevant and compelling for each segment we intend to pursue.
Zoominfo
JUNE 19, 2020
In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If reaction to prior privacy laws in Europe are any indication, it will likely take years for U.S. companies to fully prepare themselves for privacy regulations. Research by ZoomInfo suggests that when a new privacy regulation or similar influence debuts, the ripples extend out for a lengthy period as companies
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Tony Zambito
JUNE 16, 2020
In a period of ninety days, the world and business of commerce have been shocked by its foundations. Executives from all industries are faced with uncertainties that could not have been anticipated at the start of 2020. Causing senior leaders to scrap plans, accelerate plans, or seek alternative plans to help them chart a new course in troubled waters.
KoMarketing Associates
JUNE 16, 2020
It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure. Ascend2 recently conducted the “Using Data to Make Better Marketing Decisions Survey,” and statistics showed that the majority of marketers (45%) now have a unified marketing data strategy in place.
ANNUITAS
JUNE 17, 2020
Aligning stakeholders around a large, new initiative or transformation has to be one of the largest challenges demand marketing teams face. Between getting the c-suite on board, aligning your marketing and sales functions, and getting web and tech teams up to speed, demand marketing teams have to put in just as much work up front as they do throughout the new initiative.
Zoominfo
JUNE 19, 2020
In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If the reaction to prior privacy laws in Europe is any indication, it will likely take years for U.S. companies to fully prepare themselves for privacy regulations.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
JUNE 19, 2020
We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence.
Influitive
JUNE 18, 2020
Why can’t a customer advocacy platform be used to drive engagement with prospects? That’s what many of our customers have been asking us lately, particularly in light of the global pandemic and their apprehension of trying to drum up new business in the middle of it using traditional demand generation methods. I can’t think of […]. The post Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine appeared first on Influitive.
Industrial Marketing Today
JUNE 15, 2020
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However, I find there is a disconnect in many of these conversations with manufacturers and engineering companies. Their assumption is that I should be able to. Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing T
Zoominfo
JUNE 16, 2020
On March 25th, I expected to be in a New York City restaurant, celebrating the momentous milestone of taking the business public; the one I started in a 1,000 square foot loft. Instead, I was sheltering in my home, eating a chicken pot pie with my wife and four-year-old daughter. So it goes. Looking back, I remember feeling relieved that evening. Relieved that my family was healthy and relieved that ZoomInfo was secure and resilient.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClickZ
JUNE 15, 2020
30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization.
Influitive
JUNE 18, 2020
Why can’t a customer advocacy platform be used to drive engagement with prospects? That’s what many of our customers have been asking us lately, particularly in light of the global pandemic and their apprehension of trying to drum up new business in the middle of it using traditional demand generation methods. I can’t think of […]. The post Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine appeared first on Influitive.
Search Engine Journal
JUNE 15, 2020
Leverage Google My Business to give your content (and SEO) a boost. Here are tips and tools to help promote your business with GMB. The post How to Use Google My Business to Boost Your Content & SEO via @sallworth appeared first on Search Engine Journal.
Content Marketing Institute
JUNE 18, 2020
Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. But their feelings? It’s probably the most important information we can receive right now. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Sprout Social
JUNE 17, 2020
Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. To put that in perspective, that’s 25 whole days. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media.
The Daily Egg
JUNE 15, 2020
If you’re looking for the best time tracking software, look to Time Doctor. Time tracking software is a must have for any business. It doesn’t matter if you’re a freelancer looking to track hours for clients, or if you’re a Fortune 500 company looking into employee productivity. Time tracking software lets you dive deep into […]. The post Best Time Tracking Software appeared first on The Daily Egg.
Content Standard
JUNE 17, 2020
Quality content is an elusive beast, one that’s as hard to define as it is to create. In its loftiest form, quality content is an asset that isn’t just read but reread, shared, and discussed. Quality content stays in our minds long after it’s consumed. It inspires feelings, actions, and outcomes. It makes audiences feel seen, heard, and understood.
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