Walker Sands

JUNE 20, 2023

It might seem like Gen Z is just getting started in their careers, but the workforce’s youngest generation is already climbing the corporate ladder. By 2025, Gen Zers will represent nearly a third of the global labor pool. Before long, they will become decision-makers at their organizations. What does this mean for B2B marketers? It’s time to move past the stereotypes and speak to the next wave of B2B customers authentically.

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Webbiquity

JUNE 20, 2023

Guest post by Nina Petrov. Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

JUNE 26, 2023

Marketing becomes more complex every day. As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t. Sure, you can monitor the results of a Facebook ad campaign.

Paid Search Agency 241

Paid Search Agency Digital Marketing Funnels Ad Frequency CMO 241

ClickZ

JUNE 21, 2023

30-second summary: Creativity is a key driver of profitability in B2B marketing and plays a crucial role in building brand recognition, differentiation, and market share B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating B2B brand building has a massive untapped opportunity, with significant growth potential in the marketing services industry As part of a multi-year partnership between LinkedIn and Cannes Lions, LinkedIn

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.

Marketing AI 138

Marketing AI Stats Planning Marketing Automation Services 138

Walker Sands

JUNE 12, 2023

Over the past decade, Universal Analytics (UA) has served as an indispensable tool for website monitoring and digital marketing analytics. It has helped business owners, marketers and agencies track website conversions, monitor traffic gains and losses, analyze sudden drops in traffic, and more. But with the collection of data by UA scheduled to end on July 1, 2023, users need an alternative tool that offers similar capabilities.

Marketing Analytics Tools 111

Marketing Analytics Tools Tagging Work Management Google 111

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! ) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. However, your competitors aren’t going to openly spill their secrets for success.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Webbiquity

JUNE 13, 2023

Guest post by Mehdi Hussen. Modern consumers are demanding. Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Litmus

JUNE 23, 2023

Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. That’s because email clients always pull in enough characters to fill all available preview text space (up to 5 lines).

Deliverability 141

Deliverability Paid Search Agency Display Email Marketing 141

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Content Marketing Institute

JUNE 1, 2023

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.

Twitter 139

Twitter Linkedin Facebook Content 139

ClickZ

JUNE 19, 2023

30-second summary: The rapid, incremental growth in data means analytics are essential to staying ahead now and in the future Marketers need to lean on data to make better, informed decisions It is critical to transition to GA4 by July 1st to avoid losing your data While some use GA4 standalone, tech platforms can help make it less complex Generative AI and automated content are set to produce a monumental influx of data, text, images, and videos on the web.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Martech

JUNE 21, 2023

Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.

Marketing & Strategy 137

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 137

Marketing Insider Group

JUNE 26, 2023

Robots and artificial intelligence have fascinated people for decades. Some have predicted amazing advancements and a world like “The Jetsons,” while others fear the disadvantages of AI. The reality is probably somewhere closer to the middle. Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons.

Marketing AI 274

Marketing AI Ethics Long Tail Marketing Opt-out 274

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

JUNE 27, 2023

There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Oktopost

JUNE 20, 2023

Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. ( 2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on!

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages.

SERP 137

SERP SEO Design Tips 137

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. What Is Google Analytics 4 (GA4) and How Does it Differ from Universal Analytics (UA)?

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

JUNE 6, 2023

Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.

Paid Search Agency 133

Paid Search Agency Merchandising Advertising Agencies Pricing 133

Marketing Insider Group

JUNE 7, 2023

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. In fact, it’s gotten more complicated in some respects.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Brandpoint

JUNE 6, 2023

In the fast-paced world of social media, gaining insights from experienced professionals is invaluable for brands striving to stay ahead of the curve. We were fortunate to have a pre-event conversation with Darby Hogan, the Head of Social Media & Community for Wonderbelly and former Senior Social Media Manager at Liquid I.V., as she prepares to speak at the highly anticipated Social Media Strategies Summit (SMSS) panel titled “The ‘Creative Desert’: Brainstorming Social Con

Social Media 118

Social Media Media Work Management Communities 118

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Add a long buyer cycle into the mix, and the need for a strong strategy becomes even more crucial!

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClickZ

JUNE 15, 2023

30-second summary: As ecommerce businesses vie for digital visibility, blogging can be a valuable asset that adds an extra push to engage, inform, and acquire consumers Blogging can be used to attract people who are at the very beginning of their buying journeys As ecommerce SERPs are highly competitive, blogging opens opportunities like featured snippets, clustered results, and People Also Ask rankings Your blog can serve as a knowledge hub to build trust and expand your marketing channels Add

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled, but many companies that have planned to release new products or services might be questioning their next move.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Martech

JUNE 16, 2023

This is the first part of a three-part series on the success elements of growth. One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients.

Planning 126

Planning Deliverability Advertising Agencies Thought Leadership 126

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. But images aren’t the only pieces of content that AI can produce convincingly—AI voice cloning, which essentially mimics one’s voice for different use cases, is also emerging. An example is the imitation of President Joe Biden’s voice during his State of the Union address.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Content Marketing Institute

JUNE 20, 2023

Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team.

Intent 124

Intent Content Process Companies 124

The Daily Egg

JUNE 21, 2023

LeadSquared is a sales execution platform that helps businesses capture, cultivate, and retain leads. Supported by a built-in customer relationship management (CRM). The post LeadSquared Review appeared first on The Daily Egg.

CRM 117

CRM Leads Lead Marketing Qualified Leads 117