December, 2014

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Are Social Media Jobs About to Disappear

Convince & Convert

'image from Bigstock.com. Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers.

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More on Marketing to Things

Customer Experience Matrix

'I’ve been working on that screenplay about marketing to things (see Do Self-Driving Cars Pick Their Own Gas Station? ). It’s not going well – all the scenarios seem to end up with self-aware computers taking over the world, which is both depressing and unoriginal. But I did come up with some interesting thoughts to consider while you’re waiting for that (computer-controlled) ball to drop at midnight.

Planning 171
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Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

markempa

'Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014.

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3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Stunning Study Reveals How to Increase Sales by 29-49%

ViewPoint

'Stephen Covey said, “The key is not to prioritize what''s on your schedule, but to schedule your priorities.” Of course, Covey’s message is a good one for all of us, but especially true for salespeople as pointed out in “The Power of Prioritization Report” i published by Velocify (A Sales Optimization Study).

Studies 228

More Trending

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Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

'First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. The potential ramifications of this disappearing act are significant for businesses that set aside Facebook landing pages (when THAT was banned) and Facebook like-gating (because THAT’s now banned too) in favor of a stea

Facebook 168
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Do Self-Driving Cars Pick Their Own Gas Stations?

Customer Experience Matrix

'I had a delightful and well-lubricated dinner this week with Scott Brinker of @chiefmartec fame, ostensibly to discuss the next edition of the MarTech Conference but mostly just to chat about the industry and what comes next. Scott wasn’t too impressed by my notion of an advertising-supported toaster (see my l ast blog post ), even though I pointed out you could segment the messages based on the type of bread the person was eating.

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How the Halo Effect Drives Lead Generation

markempa

'Tweet Building upon my post from last week , I was reminded of an important lesson I learned on influence that’s served me my whole life. My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.” He didn’t know it the time, but he explained how the halo effect w

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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

'Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. For those of us working specifically in the online component of content marketing, the results might be surprising, and are certainly worth noticing.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

'What goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals? It’s true, I don’t believe in making new year’s resolutions. But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

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Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

'By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas.

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How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

'Image via EladeManu. Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. The companies follow the routine. They take the steps suggested by social media consultants and experts. Their brands have a presence, but the content is lacking. It lacks energy. It lacks interest. It lacks a soul. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.

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Managing Brand Alpha: The Next Frontier for Investment Firms

Marketing Craftmanship

'Performance remains a critical selection factor for investors; but increasingly in a post-Madoff world, it’s not what’s most important to them. Although investment firms understand this, many choose to ignore the qualitative factors that have significant influence on investor decision-making, which include: What You Stand For : INTELLECTUAL CAPITAL is what motivates investors to place their capital at risk.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Lead Generation via Influencers and Experts in 4 Steps

markempa

'Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Influence development is a practice of building relationships with key individuals who have influence over your buyers’ decisions.

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How Living in the 57 Percent Will Impact Your Content Marketing Strategy in 2015

ANNUITAS

'In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. This study in conjunction with Google, provided insights into the buying habits and patterns of B2B buyers and also served to confirm the tectonic shift that is impacting marketing and sales professionals today.

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Happy Holidays From Crimson Marketing [Video]

Crimson Marketing

'Wishing you a Happy Holidays and a New Year filled with success and happiness! Video source: Illuminationa/Universal Pictures. Image source: Harrison Greetings. The post Happy Holidays From Crimson Marketing [Video] appeared first on.

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Top Marketing Predictions For 2015

Marketing Insider Group

'Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. In my top marketing predictions for 2011 , I predicted that marketing automation would become a required part of the marketing technology stack (right), that marketing attribution would become a hot topic (not so right), Display media would make big budge

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Facebook Ruined Christmas

Convince & Convert

'Image from BigStock.com. Beyond the white elephant gift exchange, cubicle decorating contest, and egg nog growing mold in the break room, the Christmas season in the corporate marketing department is a time for reports, reflection, and planning for next year’s success. But this year a new tradition is born, as corporate marketers all over the world get to join together in perfect harmony and try to explain amidst the tinsel and sugar cookies what the $%#@$ is up with Facebook.

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Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

'If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly on a blog page. Your audience will appreciate your attention to detail, as long as you provide value.

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service. You actually have a marketing budget. You’ve redone your website and analysis shows your brand is recognized and remembered.

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Three 2015 Marketing Predictions I Hope Are Terribly Wrong

ANNUITAS

'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. While trying to predict the future can be fun, especially when you predict correctly, I do hope that for several of these predictions I am completely wrong, as I hope – but not ready to predict – that 2015 becomes known as the breakout year for those in B2B marketing.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How Big Data Helps To Personalize Marketing and Impact ROI

Crimson Marketing

'Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . Marketers need to focus on the marketing intelligence that helps to personalize web experience. This includes: personal data (e.g. name, gender, location), user preferences (or interests), purchase history, and online behavior. .

ROI 148
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Content Marketing Trend: “Micro-Content”

Marketing Insider Group

'By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com , an e-commerce site that sells wine made around the world to customers. Following the success of the site, which is now worth $45 million, he started Wine Library TV , a collection of short videos that features Vaynerchuk tasting and commenting on wines.

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How to Use Google Hangouts On Air to Run Your Next Webinar

Convince & Convert

'Email marketing and list building… We know we have to do it, but how much time do we really spend on it? This year I decided to make it a top priority in my business. As much as I love social media it moves fast and not every update gets seen. However, when you email your subscribers, you are in their inbox, where the chances of being seen are much, much higher.

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Merry Christmas from Webbiquity!

Webbiquity

'Thank for reading the Webbiquity blog this year. Merry Christmas, and best wishes for a happy, healthy, and prosperous 2015.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Exciting new tools for B2B prospecting

Biznology

'Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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Want to build trust with your customers? Recommend a competitor.

Genroe

by kevin dooley . Amy Scott sent me through her Christmas article and I liked it so much I asked her if I could publish it on the blog. Luckily her answer was yes so everyone can benefit. Over to you Amy… Want to build trust with your customers? Recommend a competitor. When you first see this you must be thinking “Are they crazy why on earth would I want to give business to my competitors?”.

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Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]

Crimson Marketing

'The increased transparency and access that recent years’ developments in online connectedness has brought, with it has also come increased vulnerability for corporations doing business online. Achieving the right balance between transparency and security, between leverage of marketing technology and good old-fashioned face-to-face contact is a topic that now noticeably faces IT and Marketing departments alike.

CMO 208