Convince & Convert

MAY 1, 2015

It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.

API 166

API Mobile Marketing Deep Linking Google 166

KoMarketing Associates

MAY 28, 2015

Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? Are you well on your way to hitting your goals or struggling to maintain performance? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying t

Advertising Benchmark 193

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 193

ViewPoint

MAY 28, 2015

I’m always pleased when a prospect asks, “What can I do to help ensure my program’s success?” It’s a great question. It shows they want a collaborative, win-win relationship—not a “vendor under my thumb” relationship. (Those kinds of relationships really suck.). As an outsourced lead generation company, one of the ways we can best serve our clients is to offer insight on what they can do to maximize the results from their program.

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Lead Generation PointClear Generation Leads 211

Marketing Insider Group

MAY 30, 2015

Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. But, I figured with so many startups popping up plus the fact even the biggest of brands had to start somewhere — now was as good a time as any to share insights and words of wisdom from those who have lived and breathed the experience firsthand.

First-Mover Advantage 170

First-Mover Advantage Marketing & Strategy Advertising Agencies Startups 170

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Webinar Metrics

Crimson Marketing

MAY 28, 2015

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Why? Well, the brand has failed to leverage their web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc.

Campaigns 150

Campaigns Marketing Management Paid Search Agency CMO 150

Convince & Convert

MAY 4, 2015

Give me a C. Give me an R. Give me an O. What’s that spell? CRO. Let’s go! Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. CRO is the big game. The winners in online marketing know this. They focus on developing CRO skills. They practice the discipline daily. And like any team intent on building and protecting their lead, they look to top professionals for ideas they can use to perpetually improve.

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Conversion Conversion Rate Paid Search Agency Psychographics 163

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. There are many solutions to this challenge, one being an extensive research process.

SME 192

SME B2B Marketing Planning Content Marketing 192

Digital B2B Marketing

MAY 28, 2015

As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough. Sure, marketing is changing faster today than it did yesterday. Blah blah blah. It doesn’t matter how fast marketing is changing! The real question is “how are you changing?

B2B Marketing 182

B2B Marketing Planning DemandBase B2B 182

Marketing Insider Group

MAY 29, 2015

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. A few years ago, I met a guy who described himself as a 20-year veteran of the apparel industry. When I probed further, he rattled off manufacturing facts for all kinds of apparel, from Argyle to Zibeline. Impressed with the depths of his knowledge, I asked if he had a blog.

Storytelling 165

Storytelling Barriers Impressions Pricing 165

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Who creates the battle cards can vary, sometimes being a function of product management, other times of product marketing, or even at larger companies a separat

Work Management 120

Work Management Marketing Management Marketing Proposals Paid Search Agency 120

Webbiquity

MAY 27, 2015

Guest post by Jack Dawson. There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. The most important technique to date is through people-based marketing. What this means for marketers is that it is no longer necessary to research and pitch thousands of publications, hoping and praying that some of them stick and make news.

Viral Marketing 184

Viral Marketing PPC PR Content 184

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. This month’s Social Pros come from three countries: Canada, the Netherlands, and the U.S.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Writing on the Web

MAY 27, 2015

I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. The answer is yes : in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I can help you write an expert ebook on leadership.

Thought Leadership 153

Thought Leadership Amazon Act-On Consulting 153

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ANNUITAS

MAY 26, 2015

*This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to-market approach.

Verticals 163

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 163

Marketing Insider Group

MAY 28, 2015

If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with some great content marketing ideas. And the answer will be both a surprise and a relief. The secret to creativity is found in the mystery you’re about to read.

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Creativity Content Marketing Copywriting Content 187

Biznology

MAY 29, 2015

In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. They also expect their providers to be responsive, flexible, and know just what they need. Young people in particular assume they can have a personalized and seamless dialogue with a company across multiple channels at a time that suits them. .

Allocation 127

Allocation Peer-to-peer Lock-In Pricing 127

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

MAY 5, 2015

You’ve been working for a year or more, and the big day is here at last. Your product is finally ready to launch. Now’s the time to kick off your online marketing campaign and watch the customers roll in. You set up your hashtags, update your Facebook page, and get the message out to anyone who’ll listen. And then—nothing. What did you do wrong? The problem is that you started to market too late.

Buzz 157

Buzz Blogger Youtube Work Management 157

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. And we’ve all taken a Buzzfeed quiz (or fifty), right? You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

LeadSquared

MAY 25, 2015

Google began to roll out its mobile-friendly algorithm update just over two months ago. What has changed since then and how will this impact your business website – Nilesh Patel, founder and CEO of LeadSquared and Meenu Joshi, Lead – Digital Marketing at LeadSquared discussed just that at the webinar last Friday. Here’s a brief summary of some of the questions asked during the session.

FAQ 52

FAQ Webinar Metrics Marketing Websites Marketing Analytics Tools 52

Marketing Insider Group

MAY 28, 2015

I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. Consumers seem to have developed an allergic reaction to anything that smacks of selling. Banner ads are essentially wallpaper with a dismal.1% conversion rate. Television ads have been all but eradicated by the DVR. Text ads are brand destroyers unless they’re pushed at point of sale while the discounted coffee is still piping hot.

Top of Funnel 173

Top of Funnel Paid Search Agency Banner Ads Content 173

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

MAY 28, 2015

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. “Data drives everything we do.” That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. But in my experience, answers like this are just lip service.

Barriers 173

Barriers B2B Marketing Advertising Agencies B2B 173

Vidyard

MAY 18, 2015

Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. One piece of advice included looking to other brands for inspiration – not only competitors in your own industry, but companies in other industries who are doing interesting things with video marketing.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Convince & Convert

MAY 4, 2015

Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. joelcomm Tweet This. The Future of Twitter. Joel Comm is an author, speaker, entrepreneur, and consultant. He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. Joel has always been fascinated by computers and the internet, starting with his first TRS-80 Model 1 in 1980.

Twitter 144

Twitter Facebook SMS Skype 144

SnapApp

MAY 4, 2015

Happy Star Wars Day! We’re big Star Wars fans here at the SnapApp office, so we’ve put together a quick SnapApp in honor of one of our favorite days of the year. Have you always imagined yourself as a star (or sidekick) in one of the epic Star Wars movies? Now’s your chance to get in on the action. In the world of Star Wars, there are three main Jedi ranks: Apprentice, Knight, and Master.

Marketing 54

Marketing Content 54

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

LeadSquared

MAY 26, 2015

It’s a common misconception that marketing automation can only be used by enterprise companies. Like so many other types of business technology, an expanding market of users and an increase in the number of software vendors has driven the price of this software down and resulted in a more accessible standard for user experience. In short, small businesses can use marketing automation , too.

Marketing Automation Services 52

Marketing Automation Services Small Business Marketing Marketing Automation Automation 52

Marketing Insider Group

MAY 27, 2015

For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content.

Storytelling 186

Storytelling Content Marketing PR Content 186

Biznology

MAY 27, 2015

Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? Are you sure? Recently, I was contacted by an end client who needed my opinion. His firm was working with an SEO company that provided content creation as part of its monthly retainer.

Paid Search Agency 150

Paid Search Agency SEO Companies Copywriting 150