June, 2014

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How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

'The socialsphere continues to expand with new channels or new and improved features launching nearly every day. Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in

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Finding the brand positioning sweet spot

Savanta

'Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term. Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values.

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Lead Generation: Streamlining the process for quality over quantity

markempa

'Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

'It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Half of all sales inquiries are good. The challenge is finding which half.

ViewPoint

'In the distant past (30 years ago) We figured out through research that 45%f of all inquiries turn into a sale for someone. In the not too distant past (15 years ago) We realized that salespeople cannot or will not follow-up on 100% of their inquiries. Marketing can assume that responsibility through nurturing, and increased sales are the result—not by just a few percent—but 200-300% more sales are the result of successful nurturing programs.

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5-Step Process For Finding Your Perfect Content Marketing Partners

Convince & Convert

'Are you pulling your hair out trying to market your content on your own? It’s quite a big undertaking – that’s why you shouldn’t do it. Whoa now… I didn’t mean you should give up on marketing your business online. What I mean is you should never work by yourself. You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost.

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Why Marketing Analytics Are Needed For Growth

Crimson Marketing

'Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.” . To avoid falling into familiar patterns and approaches, “the best way for business leaders to improve marketing effectiveness is to integrate MROI options in a way t

Analytics 133
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Email Marketing: 3 lead nurture paths you should automate

markempa

'Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. So where do you even begin in terms of an automation strategy? In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear.

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Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

'I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. Happy, that is, until “the comment.” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Seven Ways to Get The Most Out of Industry Events

ANNUITAS

'Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. I have attended more than my share of marketing events, in almost any capacity you can imagine — hosting user group meetings or industry breakfasts, running high-level sponsorships at large technology conferences, or speaking

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3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was. We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it.

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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

'A quick parenting tip: If you want your pre-teen and teen kids to listen to you (at least temporarily) beat out Pharrell and Jimmy Fallon on an Internet list. That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF).

Twitter 167
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Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

'One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Another is that marketing is becoming more and more technical. Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses t

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

'and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear. I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web.

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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

'Now more than ever your customers matter. Not only for revenue from ongoing sales, but importantly for brand advocacy. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. The customer’s satisfaction with your product and service is a key factor to their recommendation, but there are other aspects of their brand experience that make a diff

Loyalty 110
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Keys To Leadership Success? Candor And Trust

Marketing Insider Group

'Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. The book is called “ Creativity, Inc. - Overcoming The Unforeseen Forces That Stand In The Way Of True Inspiration” by Ed Catmull. Ed Catmull is the President and Co-Founder (along with Steve Jobs) of Pixar and also President of Disney Animation Studios.

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

'As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Now, much like your average American, I feel that professional soccer falls somewhere between Cornhole and Quidditch in terms of everyday sports importance.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Make Sure Your Emails Land in Gmail’s Primary Inbox

Convince & Convert

'It’s amazing how fads come in go when it comes to methods in bringing in traffic to your site. With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. But you’re smarter than that, and we know where it’s truly at, and that’s your email list. The money is in the list. Unfortunately, there are some challenges with making sure your emails reach your intended recipient.

RSS 167
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Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]

Crimson Marketing

'With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep. Consequently, corporate marketing teams are now responsible not only for finding, understanding, profiling and nurturing leads, but also for including and informing sales, so that prospects lead to revenue.

Planning 166
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B2B Events – What Does Demand Generation Have to Do with It?

ANNUITAS

'We love events …attending them at least. Running them is another matter as that involves painstaking detail, budgets from HELL, venue chaos and any number of small nightmares. But attending them…well that is usually just great. Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in.

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Online Marketing: So many experts – who will you call first?

Direct Response Coach

'The online marketing world sure has a lot of experts. Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. There are specialists for [.]. The post Online Marketing: So many experts – who will you call first?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Video Marketing; A recap of the potential platforms and placements for promoting your product video

NuSpark Consulting

'A brave new world is upon us. The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. This is where video marketing enters the fray. As download speeds increase, and streaming video becomes the norm, a wall of text with a value proposition hidden in the middle simply will not suffice.

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The Six Most Irrational Social Media Concerns of Brands

Webbiquity

'Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 1: Fear.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

'Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Yes, I know apps are the craze these days but we’re still at about 65% smartphone penetration in the United States. That means there may still be a lot of your customers that don’t have smartphones. Also, just because they have a smartphone doesn’t mean they use it for all that it’s capable of.

SMS 166
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How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

'Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. 1. Remove any friction in your customer’s experience with your brand.

Loyalty 123
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Peter Drucker on “The Four Roles of the CFO”

Marketing Craftmanship

'In the early 1990s, Highlander Consulting was engaged by Phibro Energy to help introduce energy derivatives to Chief Financial Officers at corporations with substantial exposure to fluctuations in oil, gasoline and jet fuel prices. As part of an integrated marketing strategy, management legend Dr. Peter F. Drucker, then serving as a professor at Claremont Graduate School, was engaged to serve as keynote speaker at the Phibro Energy Risk Management Forum , held at The Metropolitan Club in New Yo

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

'Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. 2 days! As NewsCred’s newly appointed Head of Strategy, I was honored to speak on the company’s behalf for the first time at the New York City meeting of the ef2b35 ;">Argyle Summit. “One common theme of this event has been change,” I said after joking that I was the only thing standing between the hungry crow

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#BADMarketing from BICE

Crimson Marketing

'This print ad takes the “Bread is Life” tagline a little too literally…#BADMarketing Image: Courtesy of Coloribus. The post #BADMarketing from BICE appeared first on.

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