Marketing Insider Group
FEBRUARY 12, 2024
It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Fast forward to today, and it’s a whole new ball game. Users now expect not just functionality, but an experience that’s as smooth as their morning latte.
SendX
FEBRUARY 12, 2024
We’re all really busy and, and have crowded inboxes. The average office worker sends 40 emails a day. Even if we signed up for an email list, only the best retail email subject lines will actually get a reader to take notice and open it.
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Oktopost
FEBRUARY 12, 2024
Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. In this episode, Alina introduces herself and reveals what you can expect this season.
SendX
FEBRUARY 12, 2024
Email campaigns are a cornerstone of successful outreach in the ever-changing world of online marketing. These strategies hinge on a company’s ability to understand and use analytics to their advantage. The open rate, or the percentage of sent emails opened by consumers, is critical to developing accurate data to inform the direction of a company’s marketing plan.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Salesforce Marketing Cloud
FEBRUARY 12, 2024
Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton. What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
FEBRUARY 12, 2024
Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits.
Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.
Martech
FEBRUARY 12, 2024
Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.
illumin
FEBRUARY 12, 2024
Safe to say there has been ample discussion in the media over the past few weeks about Taylor Swift’s attendance at NFL games and (more specifically) the air time she’s received. This has sparked debate, garnered ire from football fans, and brought in new viewers in the form of “swifties.” So, let’s break it down: how much air time does Taylor Swift actually receive, and is it good or bad for the NFL?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
FEBRUARY 12, 2024
Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters?
CMSWire
FEBRUARY 12, 2024
Digital customer experience, digital transformation and AI: How businesses can use each to create a seamless, customer-centric ecosystem. Continue reading.
MKT1
FEBRUARY 12, 2024
Educating the rest of your company on marketing is often the hardest part of doing marketing. This is ironic ( don’t you think? ). Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. If I could turn back time to my marketing roles, I wish I had recognized these truths sooner: Marketing is misunderstood and often under-leveraged as a func
CMSWire
FEBRUARY 12, 2024
Embrace the change: New email rules revolutionize how we unsubscribe & market. Continue reading.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
FEBRUARY 12, 2024
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. “Buyer beware.” We’ve all heard that expression before, and unfortunately, it’s because buyer-seller relationships haven’t traditionally been great. Old-school salespeople often used aggressive and selfish tactics to win business and then disappeared like Sasquatch in the Canadian mountains, so savvy buyers knew they had to do due diligence to make sure they weren’t being sc
Optinmonster
FEBRUARY 12, 2024
Adding a recent sales popup or live sales notification to your site is a quick and easy way to convince website visitors to stick around. Think you don’t need it? Consider this: every day, 98% of the people who visit your website leave without taking any action. That’s a pretty sobering statistic , particularly if you’re an eCommerce store owner who relies on sales.
Oktopost
FEBRUARY 12, 2024
When it comes to social media for financial services, compliance is not just a priority; it’s a necessity. With much of the industry relying more today on social media to communicate and engage with customers, there also comes an increase in associated risks and challenges that require compliance with many regulations governing their outbound communications.
Spiralytics
FEBRUARY 12, 2024
Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. As such, businesses that want to thrive in the competitive landscape are now looking for SEO experts in the Philippines due to their unparalleled skills. These professionals have become increasingly vital to meeting the rising demand for effective search engine optimization.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Trade Press Services
FEBRUARY 12, 2024
If you could improve yourself by just one percent each day, at the end of one year, you will be 37 times better than you are right now. This concept of how tiny (or atomic) and incremental change can yield huge results is the first lesson in James Clear’s best-selling book Atomic Habits. By challenging our beliefs about how we value goals over systems, Clear provides a clear path to help break bad habits and create new ones.
CMSWire
FEBRUARY 12, 2024
Lifetime customer value starts way before selling a product or service Continue reading.
EveryoneSocial
FEBRUARY 12, 2024
It doesn’t surprise us that more than half of Fortune 100 CEOs are on either LinkedIn or X/Twitter. What surprises us is that 30% of CEOs aren’t on social at all , according to a recent H/Advisors report. What a missed opportunity. One that puts their organizations at a serious disadvantage. Executives are the ultimate advocates for their companies, and the benefits their social activity can garner are enormous.
HG Data
FEBRUARY 12, 2024
Did You Know We Offer The Highest Level Of Security? HG has continued to focus on security compliance with the successful completion of the Service Organization Control (SOC) 2 Type II certification, a milestone achievement. The SOC 2 is an auditing standard developed by the American Institute of Certified Public Accounts (AICPA). The SOC […] The post HG Wrapped 2023: Security Improvements appeared first on HG Insights.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Metadata
FEBRUARY 12, 2024
You’re constantly pressed to do more. Try that new channel. Drive more pipeline. Get more high-quality leads. This go-go-go mindset is part of what makes B2B marketing such a thrill, but it can put you in a tough spot at times, too. Instead of slowing down, you shift tactics and priorities our of low confidence or pressure from the brass. But how do you know what’s working and what’s not without time to, well, wait and see?
Bannerflow
FEBRUARY 12, 2024
The social media landscape is ever-evolving and marketers need to stay updated to get the best results. To help you stay on track, we’ve researched some of the latest updates to social media platforms in the past few weeks and put them all together in one place for you to gain easy access.
SocialPilot
FEBRUARY 12, 2024
Twitter is one of the best online communication tools available today. It has become more than a mere social media platform. Today, it is considered more of an indispensable tool for gathering data. Did you know that… There are around 6,000 tweets posted every second 500 million+ tweets posted daily And, in a year, 200 billion tweets per year ( 200 billion+ ) were posted However, have you observed that Twitter’s regular search features won’t allow you to find precise information?
Conversica
FEBRUARY 12, 2024
The post Announcing Conversica Chat with Contextual Response Generation appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot
FEBRUARY 12, 2024
The pandemic greatly shifted how people view hygiene — with many more focused on cleanliness than ever before. To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Source: Subreddit Stats At Trends, we love “unsexy” businesses, particularly ones that “don’t have flashy tech, aren’t in the news, haven’t raised much funding, and mint cash,” as Sam Parr used to say.
Valasys
FEBRUARY 12, 2024
Navigating the intricate landscape of modern-day business operations needs an eager consciousness of efficiency. For enterprises counting on Odoo ERP, achieving seamless integration can be a formidable challenge. This article delves into the typical integration hurdles, with a unique emphasis on warehouse management, and introduces VentorTech as the final method to surmount these barriers.
Bluetext
FEBRUARY 12, 2024
Some call it a national pastime, others call it the sporting event of the year, but in the marketing industry, it might as well be our Christmas. That’s right, we’re referring to the Super Bowl. A day filled with classic American traditions, from a never-ending buffet of dips and apps, to the football rivalries, and most importantly (in marketers’ opinion): the advertisements.
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