Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. Many blame it on C-19. But buyers want to engage with experts and they want support for their current and future challenges. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs?

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. And according to research , about half of today’s B2B organizations have a documented content marketing strategy in place designed to do just that.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

SmartBug Media

JULY 28, 2020

Guest author Allan Dibs a marketer at Success Wise and the best-selling author of the of The 1-Page Marketing Plan. To build a successful business rapidly in 2020, you need a plan. You need to know who your target market is, what media they consume, and, most importantly, what message would make them act immediately. Here's the kicker: Only approximately 3 percent of your target audience is ready to buy now, so forget about selling.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Lead Ranking 99

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company. While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

JULY 28, 2020

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. The World Federation of Advertisers recently published its report titled, “The CMO Conundrum and the Search for the Unicorn Marketer 2020,” which examined responses from 683 leading marketers from around the globe.

Positioning 157

Positioning Analytics Generation Work Management 157

Content Marketing Institute

JULY 28, 2020

Topical content has advantages, but it also can trip you up. How do you decide when to pursue trending topics or stick with evergreen content? Answer these three questions. Continue reading → The post 3 Questions to See If You Should Tackle Trending Topics appeared first on Content Marketing Institute.

Trends 139

Trends Content Marketing Content Paid Search Agency 139

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. Throughout quarantine, social gave brands a direct line to their customers. With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience.

Social Marketing 134

Social Marketing Marketing & Strategy Marketing Strategy Planning 134

Biznology

JULY 28, 2020

We’re pleased to be able to syndicate pieces from Consultants Collective member consultants, advisors and coaches who have shared their expertise with leading business publications. Today, we feature Consultants Collective member consultant Bill Hall , whose article originally appeared in Forbes. The workplace is supposed to be a gratifying environment where people learn to push their boundaries, overcome challenges and chart purposeful paths in life.

Lead Ranking 104

Lead Ranking Consulting Display Organic Leads 104

Sprout Social

JULY 28, 2020

Wondering if you should sign up for Pinterest? While each platform has its own demographics that can guide your strategy, there are plenty of benefits to having a Pinterest business account. When you create a business account, you gain access to a lot of Pinterest benefits that you wouldn’t have otherwise, creating so many new opportunities for your online presence.

Ideal Customer Profiles 121

Ideal Customer Profiles Business Aggregators Profiling 121

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

seo.co

JULY 28, 2020

Table of Contents. + Organic Traffic 101. + Why Is Organic Traffic Valuable? + Organic Traffic as Part of SEO. + How to Measure Organic Traffic. + Position and Click-Through Rate (CTR). + The Caveats. Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Not only is it capable of helping your business achieve better results in a wide variety of areas, it’s also relatively inexpensive , and it’s scalable—so you can use it

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

ConvertKit

JULY 28, 2020

If you’ve been around ConvertKit for a while, you know that one of our core values as a company is to “work in public”. We want to stay transparent about the decisions we make and the work we do so that other creators and companies can learn from our actions and hopefully be inspired to pave the way for the next generation of creators to follow them.

Paid Search Agency 99

Paid Search Agency Transparency Course Consulting 99

DivvyHQ

JULY 28, 2020

Dynamic marketing leverages the best practices of personalization and sales and marketing technology to hit that marketing sweet spot, delivering the right message to the right audience at the right time. Learn more in this guest post by Jori Hamilton.

Planning 94

Planning Business Marketing & Strategy Marketing 94

Content4Demand

JULY 28, 2020

Remote work has been a blessing and a curse this year for the vast numbers of employees who made a very sudden adjustment. Like companies across the country, Microsoft suddenly sent its workforce home four months ago with fingers crossed and plenty of questions about how employees would handle remote work. Today, they have some answers , thanks to data they collected through Workplace Analytics and anonymous surveys.

Customer Surveys 86

Customer Surveys Trends Analytics Studies 86

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Inbox Insight

JULY 28, 2020

Global IT spend is on the rise and despite project delays caused by the disruption of COVID, our data shows an overall trend of growth. But in a time of uncertainty, understanding B2B buyer behavior is more important than ever. Getting inside the minds of your target audience will help you tailor your strategy more effectively. IT buyers have very specific challenges they want to overcome, and therefore want products that solve these problems.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Hubspot

JULY 28, 2020

Before I buy anything that goes on my face, like skincare or makeup, I pour over the reviews. The only exception is when I'm shopping from a brand I trust. In some cases, I don't even question a new launch from those businesses — I purchase the new items knowing I'll be satisfied. It's not that hard to trust a company that has never disappointed you.

Brand Identity 90

Brand Identity Branding Opinions Paid Search Agency 90

ClickZ

JULY 28, 2020

30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. The tea on the devices that people use the most, their digital habits, content types they’re increasingly engaging with, and more. Did you know? A user clicks on a Facebook ad at an average of 13 times and a LinkedIn ad can help brands reach around 676 million people.

Paid Content 80

Paid Content Advertisements Advertising Mobile Advertising 80

Litmus

JULY 28, 2020

There are tons of tips & tricks on how to cut through the inbox clutter. But the real secret behind a high performing email? A rock solid strategy. Without it, you’re going in blindfolded—and that can cause cracks in your email workflow and subscriber engagement. Sometimes email plans don’t have all the details they need. Or they keep changing, even at the last minute.

Email Campaigns 70

Email Campaigns Planning Campaigns Marketing & Strategy 70

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Porch Group Media

JULY 28, 2020

Prior to the COVID-19 pandemic, 67% of consumers said brands need to do more to guide their purchase decisions online and preferred visiting a physical store to decide on a purchase. This is according to new research by Zoovu. ( download page ) Of course, the pandemic has substantially changed consumer behaviors. Consumers are primarily shopping on digital channels and brick-and-mortar store visits has sharply declined.

Paid Search Agency 69

Paid Search Agency CMO Webinar Metrics Purchase 69

Sharpspring

JULY 28, 2020

Even with the help of the latest advancements in marketing automation technology, lead generation can still seem fruitless if your leads aren’t actually converting. An important step before chasing down a lead is to effectively differentiate between qualified leads vs. unqualified leads. Understanding Qualified Leads vs. Unqualified Leads. A qualified lead is a prospect with a problem that can be solved by the solution you’re offering.

Sales Qualified Leads 67

Sales Qualified Leads High Quality Lead Leads Lead 67

BenchmarkONE

JULY 28, 2020

Your brand identity might be at the forefront of building brand awareness and drawing in new leads, but it’s your sales team that’s ultimately responsible for sealing the deal. Sales is the face of your company during a number of essential touchpoints, often providing the first human-to-human contact that a potential customer has with you. And when that team has a personal brand , it can help make your company appear more likable, more trustworthy, and more desirable to partner with. .

Top of Funnel 65

Top of Funnel Personalization Ad Building Brand Identity 65

Belkins

JULY 28, 2020

A professional sales team is an extremely valid asset to B2B sales. Yes, we put such an emphasis on B2B because it implies an entirely different level of sales communication. For example, in B2C it’s possible to skip the sales team part entirely. It’s enough to establish a payment system and a fine-tuned website to get things started. The sales cycle is short, all decisions are made on the spot, the nurturing is much more dynamic.

B2B Sales 65

B2B Sales Work Management Effectiveness Marketing Management 65

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Square 2 Marketing

JULY 28, 2020

This is part one of a two-part series on customer service. Customer Advocacy Is Currency And You Need To Grow It. Do you know how happy your customers are right now? You should! And you should be operationalizing the processes around collecting that data, turning that data into tools that accelerate your sales cycle and creating a more remarkable customer service experience so that your customers are exponentially happier.

Customer Satisfaction 65

Customer Satisfaction Sales Cycle Buy Activities 65

Optinmonster

JULY 28, 2020

You asked, we listened! At OptinMonster, we’re always listening to your feedback about how we could make OptinMonster, the world’s best conversion toolkit, as easy as possible for you to grow your email list, sales, and revenue. Today, we’re pushing out a big update to our WordPress plugin that makes it easier than ever to publish a conversion optimization campaign on your WordPress website.

Custom Publishing 61

Custom Publishing Class Display Campaigns 61

MarketMuse

JULY 28, 2020

In this webinar with Nate Broughton we talk about the data used to fuel content briefs and plans at scale. The post Technology and Data that Fuels High-Quality Content appeared first on MarketMuse.

High Quality Lead 59

High Quality Lead Content Webinar Metrics 59

ConvertKit

JULY 28, 2020

Jump ahead. What is a blocklist? Typical reasons for getting blocklisted. Lean on your ESP for help. How to get removed from a blocklist. How to tell if a blocklist is impacting you. How to fix the root issues that cause blocklistings. Summary. In episode 9 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss blocklists and how to recognize if you’re being impacted by them.

Deliverability 56

Deliverability CAN-SPAM Opt-out Domain 56

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. You can also drive consistency and efficiency with internal processes. And not to mention, it just might be my favorite tool in our marketing tech stack. . So, how does marketing automation apply in the real world? Here are some of our top tried and true must-have B2B marketing automation examples.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Under the Fluff: A Marketing Podcast

JULY 28, 2020

Guest alert! Today, I'm joined by Terence Vance Crouch, social media marketer and founder of Crouch Digital. He has so much amazing insight on how companies can leverage social media for b2b marketing. One of his big takeaways? Be genuine! We also cover topics like metrics to track, how to show business impact to executives, and what content to leverage.

Social Media 52

Social Media Social Marketing Media Paid Search Agency 52

Televerde

JULY 28, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar on August 6, 2020. More information is available here. In an old Dilbert cartoon, a sign over the entrance to the marketing department reads “Two Drink Minimum.”. That sign perfectly captures the way many corporate decision makers see their marketing counterparts—and it highlights one of the reasons marketing budgets are often the first on the chopping block when it’s time to tighten belts.

Budget Programs 52

Budget Programs Planning Marketing Budget Marketing Budget Creation 52