Marketing Insider Group

APRIL 3, 2023

Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Take real-time campaign tracking and monitoring, for instance. Marketing teams can see what’s happening live, enabling them to make instant adjustments. Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. The cost of being inefficient in such a fast-paced environment is substantial.

Work Management 256

Work Management Marketing Management Efficiency Marketing Budget 256

Search Engine Journal

APRIL 3, 2023

Harness the massive traffic potential of YouTube to your advantage with this guide to creating (and optimizing!) your own YouTube channel. The post How To Create And SEO Optimize Your YouTube Channel appeared first on Search Engine Journal.

Youtube 135

Youtube Advertising Channels Optimization SEO 135

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Marketing Analytics Tools 125

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 125

Heidi Cohen

APRIL 3, 2023

Do you understand Gen Z and what this new buying group means for your marketing? This article contains the information, charts and tips you need to succeed. The post Gen Z Marketing: What You Need to Know (Charts Included) appeared first on Heidi Cohen.

Tips 115

Tips Marketing Buy Emarketing 115

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

APRIL 3, 2023

On Friday, Italian regulators imposed a ban on generative AI tool ChatGPT with immediate effect while giving its creator, OpenAI, 20 days to address concerns about the way data is collected and processed under penalty of a fine of $21.7m or up to 4% of annual revenues (whichever is greater). There have been indications that other European regulators may swiftly follow suit.

Marketing AI 120

Marketing AI Training Course Tools 120

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough important and influential business books to stock a library. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how.

Content Marketing 109

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 109

Acrolinx

APRIL 3, 2023

Your content is the most valuable thing you can offer to your customers, so you need to make it as accessible as you can. Stop dividing your content … Continue reading "Don’t Just Create Content, Rethink How You Deliver Information to Make it Valuable, with Scott Abel" The post Don’t Just Create Content, Rethink How You Deliver Information to Make it Valuable, with Scott Abel appeared first on Acrolinx.

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Content 97

Envy

APRIL 3, 2023

Let me tell you about something that's been hiding in plain sight - LinkedIn Analytics Tool. Have you heard of it?

Linkedin 118

Linkedin Analytics Tools B2B Marketing 118

Ahrefs

APRIL 3, 2023

Looks like professional blogging may actually be a good idea. You can make a full-time income or a decent side income. You can even own several blogs, hire copywriters, and multiply your earnings.

Copywriting 94

Copywriting Business Content Marketing Content 94

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SendGrid

APRIL 3, 2023

Virtual events can be as engaging and lucrative as in-person events. Learn how to turn online experiences into leads with Twilio SendGrid. The post Tips for Hosting a Successful, Engaging Virtual Event appeared first on SendGrid.

Tips 90

Tips Personalization Leads Lead 90

Buffer

APRIL 3, 2023

🔓Creators Unlocked Creators Unlocked is a content series that delves into the world of content creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens.

Social Media 84

Social Media Work Management Youtube Marketing Management 84

SendGrid

APRIL 3, 2023

Learn how to create a content marketing strategy in 2023 and the step-by-step processes for developing your content plan (plus a checklist). The post How to Create a Content Marketing Strategy in 11 Steps (2023) appeared first on SendGrid.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Planning Content Marketing 80

FunnelEnvy

APRIL 3, 2023

Paid advertising campaigns on one of today’s many prominent digital media channels can be a valuable part of any funnel. One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing. In this sense, building a massive audience almost “overnight” is possible, often reducing the time it takes to achieve your KPIs.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Benchmark Email

APRIL 3, 2023

Are you looking to start your own eCommerce business but don’t know where to begin? Look no further than Shopify! With over one million businesses using the platform, Shopify is the go-to trusted option for entrepreneurs looking to create their online store and sell their products. In this article, we’ll guide you through the process… The post How to Create Your Shopify Store appeared first on Benchmark Email.

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eCommerce Advertising Benchmark Process Product 75

Champion Communications

APRIL 3, 2023

Spring has well and truly sprung, bringing with it a busy news cycle. With food shortages, the budget announcement and cybersecurity breaches, there has been a lot to talk about across March. Our clients delve into the issues facing the B2B sphere, talking about a range of topics – from hybrid cloud to hiring practices and the future of fintech.

Customer Satisfaction 62

Customer Satisfaction Digital Transformation Automation Customer Surveys 62

Atomic Reach

APRIL 3, 2023

Visual Art Meets AI-Backed Creative Intelligence RAD AI is proud to announce we're launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today's most elite visual art agency. Famed as the producers of Mural, the world's largest street art and music festival, LNDMRK counts partners like Apple, Nike, and Porsche among its clients.

Creativity 59

Creativity Advertising Agencies API Class 59

Anteriad

APRIL 3, 2023

Rob Sanchez, CEO of Anteriad – As of today, BNZSA is part of Anteriad. I couldn’t be more thrilled to welcome the incredible BNZSA team, especially Brahim Samhoud, the Founder and “Chief Rocker” who is the heart and mind of this great organization. BNZSA is a successful B2B demand generation company based in Madrid. Their team includes over 300 employees speaking over 26 native languages at one of the largest call centers in EMEA.

Top of Funnel 59

Top of Funnel Account Based Marketing Demand Generation Agencies Demand Generation 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

PureB2B

APRIL 3, 2023

The post <strong>Webinar Recap: Blueprint for Better B2B Prospecting</strong> appeared first on DemandScience.

Webinar Metrics 62

Webinar Metrics B2B 62

SmarkLabs

APRIL 3, 2023

In today’s competitive business landscape, integrating your Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems is essential to ensure seamless communication and data sharing between various departments. Combining the power of HubSpot, a leading CRM platform, and NetSuite, a comprehensive ERP solution, can help your organization unlock new levels of efficiency and growth.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Parse.ly

APRIL 3, 2023

Do you have a page on your website that you update regularly? This can cause problems when reporting on its performance, because the content changes. Imagine you’re an editor who has spent the month re-tagging your library of content to gain deeper insights into your audience’s interests. However, when you generate your end-of-month reports, you discover that the updated tags haven’t made it into your analytics dashboard.

Tagging 52

Tagging Stats Analytics Features 52

SmarkLabs

APRIL 3, 2023

As a B2B tech CEO, building thought leadership and fostering connections on LinkedIn is crucial for your personal brand and company growth. An essential aspect of this process involves engaging with comments and messages from your audience. In this blog post, we’ll explore effective strategies for commenting for reach on LinkedIn and responding to LinkedIn interactions that can help elevate your online presence and solidify your position as an industry expert.

Linkedin 52

Linkedin B2B Thought Leadership Thought Leadership Impressions 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. However, as we are on the verge of a possible recession, we need to be even more careful with our (potentially reduced) resources. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” Most organizations are centered around better comprehension their client experience across the purchaser’s excursion.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. On the flip side, businesses with effective sales and marketing alignment achieve 27% faster three-year profit growth and close 38% more deals than organizations without alignment.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Televerde

APRIL 3, 2023

Saying goodbye to customers doesn’t have to be definitive. Loyal customers are far more valuable than new customers. So, when they’re not engaging like they used to, it’s time to pull out a customer winback strategy to gently reignite your relationship with them. What is a customer winback strategy, and how does it work? We’ll walk you through customer winback strategies from A to Z so you can maintain and strengthen customer relationships to improve sales growth.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Loyalty Customer Satisfaction 52

Marketing Insider Group

APRIL 3, 2023

Almost 8 years ago, SEO expert, Brian Dean, revealed a game-changing strategy called the Skyscraper Technique. This technique introduced a new approach to gaining organic traffic, and reportedly helped Dean increase his own traffic by 110% in only two weeks. If you’ve had your hand in the SEO game for more than 24 hours, you know those are some pretty impressive results.

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Lead Scoring Lead Ranking Cost Per Click High Quality Lead 248

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. Therefore, you owe it to yourself, your brand and your customers (current or prospective) to engage on the platforms where they are most present.

Paid Content 98

Paid Content Social Media Advertisements Advertising 98

Valasys

APRIL 3, 2023

Starting up a new company entails a lot of factors that must be addressed. Most of the time, it can be tricky and even hard to maintain. You need a good understanding of how to deal with the issues that may arise in the long run. Whether it is financing, sales, marketing, HR, intellectual property protection , or other areas, you must equip yourself with enough knowledge about them.

Paid Search Agency 52

Paid Search Agency Companies Advertising Agencies Startups 52

SmarkLabs

APRIL 3, 2023

In today’s rapidly evolving business landscape, thought leadership has become an essential element for CEOs in the B2B technology sector. By positioning themselves as industry experts and influencers, they can build credibility, trust, and visibility among their target audience. Social media serves as a powerful channel to cultivate executive thought leadership, enabling CEOs to connect with their audience and share valuable insights.

Thought Leadership 52

Thought Leadership Social Media B2B Thought Leadership Media 52