InsightSquared
FEBRUARY 15, 2019
The revenue ops event of the year is back and better than ever. Sales, marketing, and business operations professionals will join forces for Ramp by InsightSquared June 13-14 at the Revere Hotel in Boston, MA. Here are the top 5 reasons you need to be there: Learn from thought leaders around relevant tactics that you can put into action when you get back to your desk.
Biznology
FEBRUARY 15, 2019
Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc. In short, your brand’s digital presence consists not only of your own branded digital footprint, but also all the things others are saying about you online.
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InsightSquared
FEBRUARY 15, 2019
The revenue ops event of the year is back and better than ever. Sales, marketing, and business operations professionals will join forces for Ramp by InsightSquared June 13-14 at the Revere Hotel in Boston, MA. Here are the top 5 reasons you need to be there: Learn from thought leaders around relevant tactics that you can put into action when you get back to your desk.
Adobe Experience Cloud Blog
FEBRUARY 15, 2019
Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the front lines.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
FEBRUARY 15, 2019
Digital media fostered a generation of lazy writing. Without finite space demanded of print, writers aren’t forced to edit. To keep skills sharp, writers must do writing workouts. Start with these five exercises. Continue reading → The post How to Make Your Writing More Powerful appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Interactions
FEBRUARY 15, 2019
Know your audience has become a rallying cry behind the concept of creating compelling buyer and customer experiences and becoming customer-centric companies. But how many B2B marketers can say they truly KNOW their customers? For those of you who know me, you know I spend much of my time talking to my clients’ customers to do the research necessary to build buyer personas that can truly inform content marketing, product marketing and sales enablement programs.
Hubspot
FEBRUARY 15, 2019
The way we interact with people is changing, both in our personal and professional lives. When we send text messages to friends and emails to colleagues, we expect a quick reply. And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response almost instantly. Wouldn't it be great if your sales team could connect with prospects in a similar way?
Brandwatch Marketing
FEBRUARY 15, 2019
If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% in 2015. Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 8
SmartBug Media
FEBRUARY 15, 2019
If you are a marketing executive or mid-level manager in your organization, you know how important your marketing campaign tactics and the all-encompassing strategy behind them are to your continued success. With all of the tools and mediums at your disposal, it’s easy to overlook certain pieces of your marketing as you take your campaigns from inception to execution.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Method and Metric
FEBRUARY 15, 2019
Content marketing is a practice that’s grown quickly over recent years. A survey of 500 US businesses found that 53% are actively using content in their overall marketing strategy. It doesn’t feel too long ago that the phrase “content is king” was so widely spoken from the mouth of many a marketer, it almost became a cliche. How is your content faring after all this time?
Heinz Marketing
FEBRUARY 15, 2019
You’ve probably seen, heard or maybe even used the term “interesting moments” in tracking and scoring what your prospects are doing. You may track site visits, downloads, email clickthroughs and other activities. You may even string together some of these activities and, assuming an establishment of momentum and prospect interest, accelerate the pace of “active buyer” content and/or sales phone calls as a result.
Hubspot
FEBRUARY 15, 2019
These days, Twitter is often used as another channel for professional connection -- for instance, if you're a freelance writer, you might use Twitter to gain a following and allow readers to engage with you. Alternatively, as a business, you likely use Twitter for many of your marketing purposes -- in fact, 75% of B2B businesses use Twitter as a part of their marketing strategy.
Atomic Reach
FEBRUARY 15, 2019
As a consumer, do you remember the last time you experienced a personalized content marketing experience? Whether an email newsletter used your first name, or an intuitive website recommended blog content based on your viewing history, the personalization likely made you feel more engaged with the brand. Our culture promotes individualism and customization, and brands that tap into these concepts through personalization reap the benefits of customer loyalty and engagement.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
FEBRUARY 15, 2019
Transitions are arguably the most important element of any piece of creative work. Whether it’s an article or video, engaging someone throughout its entirety requires you to elegantly weave your individual ideas and thoughts together into a cohesive narrative. Otherwise, if you abruptly hop from one point to another, you’ll throw your audience off and confuse them, increasing the likelihood that they’ll disengage with your work.
Content Standard
FEBRUARY 15, 2019
What’s the first thing we all say about the best content strategies? They have audience at the center. Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. It’s all about the audience insights, and it’s an approach that’s worked like clockwork for years.
Blue Flame Thinking
FEBRUARY 15, 2019
Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. Getting there, however, requires improving your SEO skillset. Here are four approaches to building pages that are more likely to earn a featured snippet. #1 Pair an informative paragraph with a matching, properly tagged image.
Valasys
FEBRUARY 15, 2019
Does your B2B lead generation feel like you are trying to find a needle in a haystack? If you want more rewards with lesser waste of energy in fruitless searching then outsourcing lead generation to a company like Valasys Media is your answer. This will not only be a time saver but will also give your sales a boost. When working with outsourced sales specialists, you will be collaborating with a company that has their sole focus on sales.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LiveRamp
FEBRUARY 15, 2019
When building Facebook campaigns, marketers are often limited in their targeting choices by Facebook’s native targeting. Marketers can choose to reach consumers by their age, interests, relationship status, and location. What’s missing is your audience’s shopping habits, income bracket, and professional responsibilities—data that enriches a marketing campaign for accurate targeting.
BenchmarkONE
FEBRUARY 15, 2019
One of the biggest decisions you’ll have to make when starting a business is whether to go it alone or to find a partner. Creating a partnership can be a great move if you want to quickly scale the business , because you’ll both bring your talent, know-how, networks and financial resources to the endeavor. Plus, there are other benefits, like having backup if you get sick or want to go on vacation.
Only B2B
FEBRUARY 15, 2019
Subscribe for blog. The post appeared first on ONLY B2B.
Matchcraft
FEBRUARY 15, 2019
Mobile bid adjustments appeal to the control freak in all of us. Really. You’re able to do what you do best—get behind the driver’s wheel and take greater control of your mobile ads. If you’re a new to the concept, bid adjustments allow you to decide how (what device), where (geo-location) and when (ad scheduling) your ads show. If you’ve been optimizing your AdWords campaigns solely on keyword performance, that’s great; bid adjustments simply offers yet another layer to optimize.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Choozle
FEBRUARY 15, 2019
Marketers have plenty of opportunities to scale their health and wellness marketing. Look to this guide, inspired by trends we’ve seen from our own clients, for putting together effective health and wellness marketing campaigns—from the top five targeting strategies, choosing data brands, and making optimizations. Effective strategies for health and wellness marketing.
ActiveDEMAND
FEBRUARY 15, 2019
PipelineDeals is an easy to use SaaS CRM that’s perfect for construction, Logistics & Transportation, Manufacturing, and more. Because it’s in the cloud, it’s easy for salespeople to stay organized and work on the road or for sales managers to check in and see how things are going from a conference. ActiveDEMAND offers native integration with PipelineDeals and using it, you can supercharge PipelineDeals to be even better. 1.
Choozle
FEBRUARY 15, 2019
Marketers have plenty of opportunities to scale in the health and wellness industry. Look to this guide, inspired by trends we’ve seen from our own clients, for putting together effective health and wellness campaigns—the top five targeting strategies, choosing data brands, and making optimizations. Effective strategies for health and wellness campaigns.
Aberdeen
FEBRUARY 15, 2019
Can we see obvious differences in the content consumption habits of people conducting buyer research in a particular space? That’s the question we asked ourselves. To answer it, we took at look at the online content consumption activity in the ERP space undertaken by 26,265 unique users, representing 26 different countries, during the week of 1/22/19-1/29/19.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Choozle
FEBRUARY 15, 2019
Marketers have plenty of opportunities to scale in the health and wellness industry. Look to this guide, inspired by trends we’ve seen from our own clients, for putting together effective health and wellness campaigns—the top five targeting strategies, choosing data brands, and making optimizations. Effective strategies for health and wellness campaigns.
Aberdeen
FEBRUARY 15, 2019
This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. In this article from the MIT Sloan Management Review, Brian Kardon explores five AI solutions transforming B2B marketing.
QuanticMind
FEBRUARY 15, 2019
In light of the proliferation of ads on Facebook, Instagram and other social media, digital practitioners are pretty much required to have a video ad strategy in place — and one that makes them stand out from competitors. That said, a good video ad strategy is far more than just another addition to your overarching advertising strategy. Scroll through any social media site, and you’ve likely noticed that video ads these days look a lot less like ads and a lot more like, well, creative post
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