Martech
NOVEMBER 20, 2023
Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered what you liked, and it shows. That feeling of being special? That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers.
Marketing Insider Group
NOVEMBER 20, 2023
At Marketing Insider Group, we believe in the power of quality. Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enter the world of prompt engineering. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool.
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Zoominfo
NOVEMBER 20, 2023
The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use
33Across
NOVEMBER 20, 2023
Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across. The post Cookie Alternative Programmatic Spending Increases for Top Advertising Verticals appeared first on 33Across.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Top Rank Marketing
NOVEMBER 20, 2023
Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. On the other hand, a well planned marketing strategy can distinguish you from competitors, establish your brand as an industry authority, bolster custo
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Benchmark Email
NOVEMBER 20, 2023
Similar to the concept of ‘banner blindness,’ where website viewers unconsciously or otherwise ignore online advertising banners, ‘inbox blindness’ is when recipients stop noticing certain emails in their inbox. Usually, the average officegoer receives 121 emails per day. It makes sense to ignore certain emails. However, this is no gospel for brands, particularly during the… The post Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines appeared first on Benchmark Email.
Martech
NOVEMBER 20, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
DivvyHQ
NOVEMBER 20, 2023
Marketing and sales have evolved dramatically in recent years, merging technology and data science. Navigating this digital terrain requires understanding team dynamics, identifying skill gaps, and fostering a culture of continuous learning. Building a diverse, skilled team and instilling a growth mindset is vital. Innovative upskilling methods can propel teams forward to be strong leaders who adapt readily and embrace change.
Litmus
NOVEMBER 20, 2023
Did you know that building emails is the biggest bottleneck in the email production cycle ? If efficiency is the name of your game, then tools that help reduce the need for manual coding could very well become your secret weapon. What tools are out there? We may be biased, but our favorite is none other than our very Litmus Personalize ! It’s packed with tools designed to make email personalization a breeze.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Salesforce Marketing Cloud
NOVEMBER 20, 2023
Market research done? Check. Prospects qualified? Check. Looks like you’re ready to make a sales call. This isn’t just a quick pitch, however. The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.” To ensure you lead a successful sales call, we’ve curated expert
Only B2B
NOVEMBER 20, 2023
All around the globe, there is one holiday season where all of us are sent on a mission. Mission to clean our houses and give away unnecessary stuff. Your business data is no different. It needs regular cleaning. Did you know that data decays at an average rate of 2 percent per month , which means 25 to 30 percent of your organization’s contact data to go bad each year?
Litmus
NOVEMBER 20, 2023
It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. However, evaluating its use requires a judicious approach, to say the least. Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows.
Only B2B
NOVEMBER 20, 2023
Introduction In the realm of B2B marketing, precision is paramount. Account-Based Marketing (ABM) has emerged as a powerhouse strategy for crafting tailored engagements with key decision-makers. Unlike traditional methods, ABM allows businesses to focus on personalized outreach, ensuring a higher chance of success by engaging with specific, high-value target accounts.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Salesforce Marketing Cloud
NOVEMBER 20, 2023
As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. Or, as a service agent, suddenly having the superpower to know when a customer is likely to churn — and what you can do to prevent it.
Optinmonster
NOVEMBER 20, 2023
Are you looking for tried and tested discount code ideas to grow your business? In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Discount coupons have transitioned from the ancient days of newspaper advertising to today’s cut-throat world of online marketing. More than a hundred years ago, brands like Coca-Cola and Betty Crocker used coupon codes during their initial years to improve their brand awareness.
Hubspot
NOVEMBER 20, 2023
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Clients aren’t buying like they used to. AI and the pandemic threw a wrench in the typical sales funnel that companies have now realized is too outdated to consistently bring in the profits they want to see. That’s why branching into new territory is more important than ever.
Trade Press Services
NOVEMBER 20, 2023
Expressing gratitude to your clients is more than just a courtesy; it’s a powerful way to strengthen relationships and maintain a positive reputation. As we embrace a spirit of gratitude during the busy holiday months, this time of year is the perfect time to say “thank you” to the people who contribute to your success: your customers. When clients know you’re grateful for their trust, collaboration and ongoing partnership, it strengthens the customer relationship by making them feel appre
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Conversica
NOVEMBER 20, 2023
The post From MAP to Real-Time, Two-Way Interactions: Close the Conversation Gap with Embedded AI appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
illumin
NOVEMBER 20, 2023
Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. What is media buying?
DAGMAR Marketing
NOVEMBER 20, 2023
As most marketers who have been in the PPC game for a while know, attribution models in your data play a major role in tracking conversions and reporting. Attribution models are used to assign a specific interaction along the customer’s journey to a conversion. For example, in a First Click attribution model, the first interaction from the user would receive all the credit for the conversion.
Hubspot
NOVEMBER 20, 2023
In the ever-evolving world of sales, account executives play a crucial role in nurturing leads and closing deals. As technology continues to advance, AI has emerged as a game-changer for sales professionals, offering numerous ways to enhance productivity and drive better results. In fact, our recent State of Sales research found that 54% of global sales employees say AI has made it easier for them to stay ahead of their competition.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
DAGMAR Marketing
NOVEMBER 20, 2023
The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. With regular changes and updates, it can feel like swimming against the current to keep up! This article is just one of Dagmar Marketing’s growing library of GA4 help docs. Today’s topic: Data thresholding. Data Thresholding Overview Before diving into the benefits and drawbacks, let’s define what data thresholding is.
Valasys
NOVEMBER 20, 2023
In a dramatic turn of events, Sam Altman, the ousted CEO of OpenAI, has been hired by Microsoft, just hours after OpenAI’s board rejected his attempt to regain his position. This move comes after a tumultuous weekend that saw Altman make a passionate plea to be reinstated as OpenAI’s leader. On Friday, OpenAI’s board abruptly removed Altman as CEO, citing a loss of trust and a need to preserve the company’s mission.
Terminus
NOVEMBER 20, 2023
In today’s economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company’s financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company’s overarching objectives.
Webbiquity
NOVEMBER 20, 2023
Tight budgets, inflation, recession(?), AI taking marketing jobs ( or not )…it’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Optinmonster
NOVEMBER 20, 2023
Are you looking for the best online giveaway tool to increase followers , boost traffic , and generate more leads ? Running online contests and giveaways can be one of your company’s best marketing assets. If you select the right prize, an online giveaway is a great way of attracting qualified leads to your site. The only problem? Hosting an online contest can be difficult to manage and become more trouble than it’s worth.
Spiralytics
NOVEMBER 20, 2023
Not too long ago, influencing was limited to celebrities and a few bloggers. Today, influencing is a prevalent career many ordinary social media users want to tap into—Filipinos being one of them. Coined as the “social media capital of the world,” the Philippines ranks second worldwide in average daily social media usage. It is a prime spot for influencers to start their careers.
Walker Sands
NOVEMBER 20, 2023
The Client Services department at Walker Sands is vital to the success of our clients and agency teams. The group of account managers and project managers empowers our expert teams to deliver first-class work that meets the needs of our clients, and works closely with clients on goals and strategy. It’s the group that keeps clients happy, keeps our teams motivated and on track, and ensures we deliver on our promise of great work.
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