ClearVoice
OCTOBER 27, 2023
Search engine optimization (SEO) has become a vital cornerstone for B2B (business-to-business) marketing strategies. It’s not merely a tool for enhancing visibility but a catalyst that can spark a chain reaction of opportunities. B2B SEO is well-suited for attracting high-quality leads and fortifying your brand’s credibility regardless of your industry, product, or service.
The Forward Observer
OCTOBER 27, 2023
Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Look no further than Unforgettable: The Science of Creating Memorable Experiences by Phil Mershon. In today’s attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions.
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ANNUITAS
OCTOBER 27, 2023
It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or
Martech
OCTOBER 27, 2023
HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
OCTOBER 27, 2023
Call center dialers are integral tools of efficient call centers. They automate the dialing process so that agents can connect with more. The post The 5 Types of Dialers for Call Centers + When To Use Each appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Inbox Insight
OCTOBER 27, 2023
Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment.
Martech
OCTOBER 27, 2023
Amazon generated $12.06 billion from its advertising services in the third quarter of 2023. The figure marks a 26.3% increase from the same period in 2022 – a result significantly better than forecasts predicted by Wall Street. Why we care. Amazon’s exceptional performance is the latest sign digital advertising is experiencing a robust resurgence following the economic downturn.
The Daily Egg
OCTOBER 27, 2023
A softphone is not just a squishy telephone that’s made safe for small children—though that could arguably be more fun than the. The post Why We Use Softphones Instead of Paying Too Much appeared first on The Daily Egg.
Goodish Agency
OCTOBER 27, 2023
The rules for data usage have been rewritten by GDPR. To help companies navigate these changes, our guide outlines the benefits of using server-side tagging.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Bannersnack
OCTOBER 27, 2023
7 minutes read Facebook cover photos are a great way to add personality to your business page. They have a tremendous visual impact because it’s the first thing people notice on your page. An outstanding Facebook cover photo can actually make a difference. But it’s not just about the numbers. Remember how you smiled when you saw your favorite brand’s Facebook cover photo for the first time?
illumin
OCTOBER 27, 2023
So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? This answer is going to be slightly different for every company. Gil Allouche, Co-Founder and CEO of Metadata.io, wrote in Forbes that a good company culture is “genuine, valued and meaningful.
Leading Results Rambings
OCTOBER 27, 2023
With every passing day, the methods, platforms, and techniques that drive successful content marketing strategies continue to evolve. At Luna Creative Marketing, we understand that staying ahead in this fast-paced environment is paramount to the success of your brand. In this chapter, we will explore how our commitment to staying at the forefront of industry trends sets us apart and why choosing to work with Luna Creative Marketing can propel your business to new heights.
ClearVoice
OCTOBER 27, 2023
The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Also, the buying habits of shoppers have evolved manifold. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
OCTOBER 27, 2023
New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.
Forrester B2B
OCTOBER 27, 2023
As B2B marketing becomes more technical, frontline marketers find themselves increasingly dependent on technical resources outside the marketing department. For example, they may rely on developers for website coding, IT teams for setting up marketing automation workflows, or data analysts to extract insights from complex data sets.
DivvyHQ
OCTOBER 27, 2023
Does your content team struggle to maintain focus and deliver quality content amidst the chaos of content marketing? We know the feeling. That's why we built Divvy. But it takes more than just a good content project management platform to get your operation running smoothly. Your people need a solid foundation of strategy, defined processes, and open lines of communication to consistently hit home runs.
Heinz Marketing
OCTOBER 27, 2023
By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. For a myriad of marketing goals such as starting ABM, wanting to make better content, and growing revenue, the foundational input that we reference back to every time is positioning.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
B2BMarketing.net
OCTOBER 27, 2023
Influencer marketing can be a foreign concept in the world of B2B. In this week’s episode of The B2B Marketing Podcast, Head of Content David Rowlands sat down with Global Head of Influence at Ogilvy, Rahul Titus to discuss how B2B brands are utilising influencer marketing from a business to human perspective. They talk about the potential challenges of working with influencers, from finding the right people to represent your brand to checking their social media background and the risk factors t
protocol 80
OCTOBER 27, 2023
Avoiding Marketing Technical Debt and Building a Strong Inbound Marketing Foundation In today's rapidly evolving marketing landscape, adaptability and forward-thinking are crucial for maintaining a competitive edge in your business. Unfortunately, many businesses overlook the importance of establishing a solid marketing foundation, similar to accumulating "technical debt" in the tech world over time.
ClearVoice
OCTOBER 27, 2023
Is your ecommerce website generating a lot of traffic but very few sales? Is your subscription-based service facing difficulties converting free trial users into paying customers? Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website. Many businesses struggle with conversion, but there are conversion rate optimization (CRO) techniques you can implement so your rates don’t fall below industry averages.
protocol 80
OCTOBER 27, 2023
The Importance of Tracking Website Traffic-Related KPIs in Digital Marketing Building an effective inbound marketing strategy is no walk in the park. From laying the foundation to crafting tactics for brand awareness, you’re constantly learning and adapting. As the cycle of “Strategize → Execute → Analyze → Repeat” becomes familiar, the focus shifts toward one crucial element: traffic.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClearVoice
OCTOBER 27, 2023
The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Also, the buying habits of shoppers have evolved manifold. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.
Drew Neisser
OCTOBER 27, 2023
The road from cold lead to engaged prospect can be long, winding, and notoriously hard to trace. But the top of the funnel is a good place to start. In this episode, three seasoned CMOs delve into their techniques for nourishing the top of their funnels and the nuances of lead assessment and qualification. Discover the power of impactful content and learn the triggers that send a qualified lead to Sales.
Fount Media
OCTOBER 27, 2023
Marketing is essential in the ever-changing and competitive real estate sector to attract potential customers, develop a brand presence, and stay ahead of the competition. As the industry continues to adapt to shifting customer tastes and developing technology, creative marketing strategies are becoming increasingly important. These agents must think creatively The post B2B Marketing Strategies for the Real Estate Industry appeared first on Business Mailing Lists | Technology User List | Email M
Bannerflow
OCTOBER 27, 2023
In an era where consumer consciousness is at an all-time high, the significance of brand purpose in advertising has never been more crucial. Brand purpose goes beyond the products or services; it represents what a brand stands for and its impact on the world. Brands who are able to consistently reinforce what they stand for and believe in, in their communication are more likely to build a long-standing connection with consumers.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Terminus
OCTOBER 27, 2023
In our recent webinar with Brett Kahnke, Principal Analyst at Forrester, we breakdown the nuances and challenges of intent data and guides the audience along best practices and clear terms for success. Simply put, organizations using intent data are pulling ahead. For more insight on how to find intent data, check out Terminus’ Field Guide to Foraging Intent Data or Terminus Prospect Engine.
Martech
OCTOBER 27, 2023
Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through the product marketing vocabulary and understanding what a particular topic or trend can do to create value and how it applies to your organization’s needs.
Top Rank Marketing
OCTOBER 27, 2023
Which Core B2B Marketing Responsibilities Have Most Increased in Importance? [Study] Analytics and performance measurement has seen the greatest increase in importance among the key marketing responsibilities of B2B marketers, followed by content development and distribution, with lead generation holding the third spot, according to newly-published survey data of interest to B2B marketers.
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