Marketing Insider Group
DECEMBER 3, 2015
According to the king of comedy, George Carlin: “it’s the duty of the comedian is to find out where the line is drawn and cross it deliberately.” Naturally, this means that the duty of a content marketer is to learn the words that poke the most fun at yourself – and then poke yourself in […]. The post How To Use Humor In Content Marketing appeared first on Marketing Insider Group.
Biznology
DECEMBER 3, 2015
The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. They may not all be decision-makers quite yet, but they are certainly important influencers. So we B2B marketers must consider how to appeal to them effectively. Much has been written about Millennial preferences as consumers, but how about them as business buyers?
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KoMarketing Associates
DECEMBER 3, 2015
There are a lot of things I love about the holiday season. A crackling fire (Duraflame logs, represent!). Christmas lights. The ugly sweater tradition. Anything at all related to peppermint. But my all-time favorite holiday tradition? Watching “Home Alone,” that 1990 film classic. Just because it’s been 25 years ( twenty-five years?? ) since the McCallisters left Kevin in the attic and hopped a plane to Paris doesn’t mean the movie is any less quality.
ANNUITAS
DECEMBER 3, 2015
The infographic is a favorite for many reasons; they are visually appealing, easy to consume and typically relay a decent bit of information in a quick glance. In our data-heavy world, distilling complex information into an interesting visual format is like a drive-through Starbucks: it makes sense in theory, but doesn’t really work. Just as drive-through coffee sounds great, the reality of complex orders and the time needed to produce the product, a Starbucks drive through generally isn’t a tim
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Kaon
DECEMBER 3, 2015
Kaon Interactive wins the EContent 100 award! EContent 100 is the list of “companies that matter most” in the digital content industry. Read more about Kaon’s accomplishment here: View from the Top: Kaon Interactive. The full list of 100 companies: The 2015-2016 Top 100 Companies in the Digital Content Industry. Filed under: News , Uncategorized Tagged: B2B , Digital content , Digital Content Industry , Digital marketing , EContent100 , Kaon , Kaon Interactive , marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SugarCRM
DECEMBER 3, 2015
In the world of email marketing, subject lines are king. These 40 to 50 characters (or less!) command a lot of respect. They’re only a small cog in the email marketing machine, but a lot hinges on them. A bad subject line can have a ripple effect on the rest of your email campaign, as it doesn’t really matter what’s inside your email if no one opens it.
Convince & Convert
DECEMBER 3, 2015
The Review Battlefield. The escalating culture of online reviews is a new and dangerous world that can make any business sink or swim in a hurry. Even more terrifying is the advent of reviewers-for-hire which put your online reputation at the mercy of the highest bidder. Add in the alarming statistic that ratings and reviews (up to 25% of which can be fraudulent) are trusted 80% of the time as much as recommendations from friends/family and you have a perfectly good reason to lock yourself and y
Hinge Marketing
DECEMBER 3, 2015
As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. But the proof is in the pudding. Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool.
Lead Liaison
DECEMBER 3, 2015
With more content than ever online with which your brand must compete, learning how to personalize your content to drive your engagement has become essential. No longer is it enough to simply update your website on a regular basis. You must create a dynamic website experience that is designed to encourage prospects to convert to customers and shorten sales cycles.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
SnapApp
DECEMBER 3, 2015
Do you remember what you did 5 weeks ago? I know, that’s a pretty long stretch into the memory banks – so let me put it another way. What did you do for Halloween? I bet you had a much easier time answering the second question. Why? Because holidays provide touchstones, serving as landmarks in our lives that stick much more clearly into our memories.
6sense
DECEMBER 3, 2015
Struggling to hire top developer talent? Want make a positive impact in the world? How we did both. . I am asked “how” far too often. I feel compelled to ignore the question of “how” and instead answer “why.” It’s not about the tactics but the motivating drive and the higher purpose. That is the “why” and if you have it figured out you’ll find a way to make the “how” work.
E-Spirit
DECEMBER 3, 2015
For most companies, digital transformation is “more dream than reality.” An upcoming webinar will look at new research data and offer up useful tips and strategies to help companies move their digital transformation efforts forward.
Content Standard
DECEMBER 3, 2015
Imagine a world where we lived in various cities and towns, but there were no roads to connect them, leaving us isolated. It doesn’t make sense, right? In reality, government engineers don’t simply start planning where roads should be built or where highways are needed. Instead, they approach these decisions strategically based on city and town locations.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
DECEMBER 3, 2015
The odds are you or someone you know has searched for a home recently. Something magical happens when you find the right one. Your heart starts racing, your palms get clammy. Are you about to buy a house? You may not realize it from the consumer side of this deal, but there is an enormous amount of heavy-lifting that comes from the homebuilder side, especially with the availability of social media at consumers’ fingertips.
MLT Creative
DECEMBER 3, 2015
As someone who is currently employed by one, I’ll admit that I’m a little biased in this discussion, but let’s see if I can defend my bias: With all the expenses that your b2b business has, isn’t it slightly ridiculous to pay another company to do your marketing? After all, can’t you just do all […]. The post The Age of Marketing Agencies: Are We Approaching The End?
Content Standard
DECEMBER 3, 2015
Companies around the world figure to spend $100 billion on content marketing in the coming year, but they do so in the face of daunting uncertainties: 35 percent of those brands aren’t sure what type of content their audiences want. Amid that confusion, many marketers are united in a belief that thought leadership is key to their brand’s success.
Hubspot
DECEMBER 3, 2015
When you read an article on the New York Times, the experience doesn’t stop at the end of the article. Keep scrolling down, and you’ll find some of the most thoughtful comments that you’ll ever see on a news site. Since the publisher’s earliest days online, The New York Times has been well-known for its robust online community. It’s one of the few news sources known for sparking rich conversations — and where audiences care enough to chime in and share their thoughts.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
DECEMBER 3, 2015
Imagine a world where we lived in various cities and towns, but there were no roads to connect them, leaving us isolated. It doesn’t make sense, right? In reality, government engineers don’t simply start planning where roads should be built or where highways are needed. Instead, they approach these decisions strategically based on city and town locations.
Hubspot
DECEMBER 3, 2015
Kai Kight doesn't have a typical career path. He began learning violin at just three years old. Because of his incredible talent and dedication, he went on to perform all over the world in places like the White House and the Great Wall of China. Then, he decided to pivot. He earned an engineering degree from Stanford University's d.school, where he was entrenched in the entrepreneurship community of Silicon Valley.
The Freeman Company
DECEMBER 3, 2015
Design awards celebrate creative and innovative event design
Convince & Convert
DECEMBER 3, 2015
Image via BigStockPhoto.com. When a company looks at cutting costs, one of the first things to get affected is the customer care team. Since most customer care teams are outsourced, the pain of letting people go doesn’t feel real and is easier to bear. Also, there’s always the lure of the cheaper call center around the corner that will make your account books look healthy again.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Freeman Company
DECEMBER 3, 2015
Insights from Bruce Mau, Chief Design Officer of Freeman
Hubspot
DECEMBER 3, 2015
Millennials are discount-hungry. Blame it on the economy in which they launched their careers or attribute it to their digitally savvy shopping habits. Either way, a new report from Mindshare North America shows that this generation will do just about anything to buy goods at the lowest possible cost. Just look at these stats for proof: 47% of millennials will purposely leave items in their shopping cart in hopes that the retailer will reach out with a promotion. 39% of millennials clear their o
Sales Engine
DECEMBER 3, 2015
Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased. At this first stage of content development , it’s usually not too difficult to assemble your company thought-leaders in a conference room and come up with 10 to 20 topics that align with the high probability pains of your prospects and the
Hubspot
DECEMBER 3, 2015
For email marketers, the inbox is a battlefield. Chances are, the folks on your email lists are receiving promotional emails not just from you, but from a lot of different businesses. Whether they open your emails depends on a lot of things, including your subject line, how well they liked your past emails, and so on. But with 91% of consumers checking email every day, it's still one of the best places to reach your target audience.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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