SmartBug Media

DECEMBER 5, 2023

Channel marketing is a strategy businesses can use by working with third parties to take your products or services to a larger audience. It helps organizations to quickly go to market and scale no matter what size an organization is. In this article, we’ll highlight the value add of channel marketing for CMOs. Why CMOs Should Implement Channel Marketing If you’re a CMO looking to diversify your lead sources, channel marketing shouldn’t even be a question.

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Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Just as solving a puzzle requires fitting the pieces together, businesses can strategically connect the dots of their ecosystem to create a comprehensive picture of growth and success.

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The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?” My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.

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Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Salesforce Marketing Cloud

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. In the last decade, you have modernized legacy systems, connected and disconnected applications, and amped up cybersecurity. And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations?

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The Daily Egg

DECEMBER 5, 2023

If you are a Voice over Internet Protocol (VoIP) user, you may experience some occasional glitches and choppy sounds. These can be. The post How To Know If SIP ALG is the Problem, and Steps to Disable It appeared first on The Daily Egg.

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33Across

DECEMBER 5, 2023

Holiday shoppers broke another record with 200.4 million consumers shopping from Thanksgiving Day to Cyber Monday, up more than 18 million year-over-year. After a soft start to 2023 due to economic concerns and low consumer confidence, many analysts lowered their. The post Greater Investment in Cookie Alternative during Record-Breaking Thanksgiving Weekend appeared first on 33Across.

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Martech

DECEMBER 5, 2023

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching out to strangers one-on-one to persuade them to initiate a business relationship with you. It’s like calling someone you’ve never met to arrange a dinner date. (Do people even do that anymore?) Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a

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The Daily Egg

DECEMBER 5, 2023

Creating a storefront that’s fast for your customers and easy to build for you—that’s a challenge. It’s even harder if you’re a. The post Aasaan Review appeared first on The Daily Egg.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Salesforce Marketing Cloud

DECEMBER 5, 2023

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors. In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities.

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Ahrefs

DECEMBER 5, 2023

However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource).

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chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all.

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Content Marketing Institute

DECEMBER 5, 2023

Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing.

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Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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DivvyHQ

DECEMBER 5, 2023

Have you pruned your website content lately? If you're not sure what that is, or what the process entails, guest contributor Joanne Camarce from Codeless.io has a killer guide on the DivvyHQ blog today. Much like a tree that can get bogged down with dead branches and leaves, websites need pruning, too. This process can have a big impact on search rankings and conversions.

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Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023.

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Square 2 Marketing

DECEMBER 5, 2023

As we wrap up 2023, it’s appropriate to reflect on the year, and if you’re like most business leaders, you probably didn’t do as well as you expected or would have liked. That’s because you’re missing something. Every business has a system for paying its bills, for purchasing, for hiring and for managing the finances, but when it comes to revenue generation, almost no company has a revenue generation system.

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Hubspot

DECEMBER 5, 2023

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing , one key finding became apparent. We've entered, what I call, "The Age of the AI-powered buyer." In this post, we’ll dig into the data to help you prepare for one of the most disruptive shifts we’ve seen in years.

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Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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PureB2B

DECEMBER 5, 2023

DemandScience's Periodic Table of Demand Generation presents you with a guide and glossary of demand generation terms and definitions.

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B2B Marketing Exchange

DECEMBER 5, 2023

Nominate a Marketer to Win a Free Trip to #B2BMX! At the B2B Marketing Exchange , we believe in the power of young marketing professionals to transform the industry. Our theme for this year’s #B2BMX is “Innovate. Adapt. Diversify.” — and we’re on a mission to honor a rising B2B marketer who embodies these principles. #B2BMX, taking place February 26-28, 2024 at The Phoenician Resort in Scottsdale, is not just an event; it’s a launchpad for career growth.

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LeanData

DECEMBER 5, 2023

If you’re comparing features of Qualified vs. LeanData, you may be surprised to know: We are customers of each other. Learn how Qualified and LeanData are better together. The post Qualified vs. LeanData: Why You Need Both appeared first on LeanData.

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Seismic

DECEMBER 5, 2023

Your sales team can only go so far without proper training and enablement. To empower new and seasoned sellers alike to efficiently and consistently close deals, it’s up to revenue leaders like you to provide them with the skills, content, tools, and insights they need to succeed. That’s why the best sales training programs don’t end after onboarding.

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Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Acrolinx

DECEMBER 5, 2023

In this episode, Amanda explains how only when PR and marketing work together can enterprises create newsworthy and consistent messaging. The post Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging appeared first on Acrolinx.

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B2BMarketing.net

DECEMBER 5, 2023

With AI on the horizon for 2024, we’re fairly certain that everyone will be utilizing it to some degree. But how will it affect the tech space in B2B marketing? Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. Understand the implications of AI – what are you trying to achieve?

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Metadata

DECEMBER 5, 2023

An electric buzz fills the air as you anxiously approach the slot machines. You reach into your pocket, grab a few coins, pull the handle, and wait. What happens next is anyone’s guess. Running paid ad campaigns without experiments is no different than gambling. If you aren’t experimenting with your audiences, ads, and assets, you’re placing big bets on what you think will win over your audience (pun intended).

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Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. So how do you gain the most bang for your buck? Read more for my top 5 tips. Once upon a time, LinkedIn was all about your next high stake job. Some used it for networking, to engage with specific people they had no other way of accessing directly.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Modern B2B

DECEMBER 5, 2023

What do we mean by buyer personas? Buyer personas, sometimes referred to as customer personas or marketing personas, are detailed profiles of your ideal customers. These profiles go beyond the surface-level demographics and job titles. They delve deeper into their challenges, pain points, personality traits and motivations. Data-driven insights In the B2B world, data is king.

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Full Circle Insights

DECEMBER 5, 2023

Salesforce funnel attribution can be confusing and messy, yet marketing and sales teams depend on it for campaign and data consistency.

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Leading Results Rambings

DECEMBER 5, 2023

When you choose to work with Luna Creative Marketing, you're not just partnering with another digital marketing agency; you're aligning yourself with a team of SEO experts who are passionate about achieving extraordinary results for your business. Today, we will explore the dynamic world of SEO and emphasize why choosing Luna Creative Marketing can make all the difference in achieving outstanding results for your online presence.

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