Navigate the Channel
DECEMBER 18, 2023
Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with.
SendX
DECEMBER 18, 2023
Sometimes, your ISP (internet service provider) will try to control the rate at which emails are sent from a particular sender or IP address. This is done to manage server loads and prevent abuse. However, it may sometimes be problematic for a sender who does a lot of outreach.
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Marketing Insider Group
DECEMBER 18, 2023
In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. It’s about strategically placing your message in front of the right eyes at the right time.
Martech
DECEMBER 18, 2023
This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
DECEMBER 18, 2023
Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
DECEMBER 18, 2023
Understanding and implementing exceptional CX design is key to standing out in a crowded marketplace and building lasting relationships with one’s customers. Continue reading.
Martech
DECEMBER 18, 2023
The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies.
MKT1
DECEMBER 18, 2023
Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. At the risk of taking ourselves a bit too seriously, we are now calling this the “MKT1 Method”— because we love alliteration and this definitely is not a playbook.
Martech
DECEMBER 18, 2023
Adobe and Figma have announced the termination of a transaction plan that would have seen the creative and marketing giant acquire the collaborative design platform for $20 billion, half cash and half stock. The termination comes 15 months after the initial announcement of an intention to acquire in September 2022. The decision was made in the face of steep regulatory roadblocks the deal was facing, especially in Europe.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClearVoice
DECEMBER 18, 2023
What is a buyer persona? A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. If you have multiple target audiences, you’ll likely create several buyer personas to deliver the personalized marketing that buyers have come to expect. Why are buyer personas important?
Martech
DECEMBER 18, 2023
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
ClearVoice
DECEMBER 18, 2023
Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. However, strategic content creation and distribution are great solutions to these challenges. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution.
Martech
DECEMBER 18, 2023
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClearVoice
DECEMBER 18, 2023
What are brand guidelines? Brand guidelines are the visual and verbal elements that shape and define your brand. When crafted well, they are the components that come together to distinguish your brand from the competition… even if your audience can’t quite put their finger on what they are. Brand guidelines are what make your brand “feel” like your brand.
CMSWire
DECEMBER 18, 2023
The latest great Big Tech technology swindle is data centers, and this is particularly surreal. Why should marketers and CX pros care? Continue reading.
ClearVoice
DECEMBER 18, 2023
What is a content brief? A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand and resonates with your target audience, just like you’d created it yourself in-house. Not only does it lay out the specific requirements for the content (content type, topic, word count, etc.) it also provides key information about your brand, like brand voice, target audience demographics, and your goals for the content itself.
CMSWire
DECEMBER 18, 2023
A major challenge to using generative AI is ensuring that responses are accurate and brand appropriate. Continue reading.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Litmus
DECEMBER 18, 2023
With so many conferences to choose from throughout the year, it’s challenging to prioritize which ones to attend and which to sit out on (and feel FOMO ) while patiently waiting for recordings and recaps. If you didn’t get a chance to join one this year—or you attended so many and need a refresher on what you learned—read on! The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them
Optinmonster
DECEMBER 18, 2023
Are you looking for the best SMTP provider to ensure your emails are delivered? Transactional emails are a pivotal part of running any online business. Customers and subscribers expect to receive email notifications about their orders and any changes to their account. In order to ensure these emails go through successfully, you need an SMTP service.
SmartBrief - Marketing
DECEMBER 18, 2023
Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. In fact, Adobe Analytics reported record ecommerce sales with $9.8 billion spent online on Black Friday and $12.4 billion spent on Cyber Monday, which were increases of 7.5% and 9.6% year over year (respectively).
NetLine
DECEMBER 18, 2023
Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Seismic
DECEMBER 18, 2023
The B2B sales landscape has dramatically changed over the last few years. Buyers are more informed, conducting thorough research before engaging with sellers. Sales cycles include more stakeholders and touchpoints. As a result, buying cycles are complex and require sellers to be at the top of their game to engage with buyers and close deals. Amid these changes, go-to-market teams need to collaborate on initiatives, optimize processes, and work together to remain successful.
Salesforce Marketing Cloud
DECEMBER 18, 2023
Think about what could happen if you don’t have a good handle on your field service assets. Without a proper process in place, you risk operational inefficiencies, increased costs, and a decline in overall performance. You might even jeopardize the safety of your employees, contractors , and customers. Enter asset service management, the process of effectively managing and maintaining physical assets in field service.
Full Circle Insights
DECEMBER 18, 2023
Find more information regarding Setting and Achieving Ambitious Marketing Goals from Full Circle Insights | Marketing Performance Measurement. Want to learn more? Contact us to discuss this in more detail.
SmartBrief - Marketing
DECEMBER 18, 2023
Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. In fact, Adobe Analytics reported record ecommerce sales with $9.8 billion spent online on Black Friday and $12.4 billion spent on Cyber Monday, which were increases of 7.5% and 9.6% year over year (respectively).
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Trade Press Services
DECEMBER 18, 2023
With the holidays upon us and the new year around the corner, the spirit of giving is in the air. While holiday traditions may not permeate the workplace the same way they do at home, there are many opportunities to bring a spirit of giving into your organization. Small acts of kindness tell your colleagues and network you care while offering a chance to express the joy and gratitude that makes the end of the year shine.
ClearVoice
DECEMBER 18, 2023
Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.
Brightedge
DECEMBER 18, 2023
The Ultimate Guide to Generative Search Experiences (SGE) The holidays are almost upon us, but here at BrightEdge, we have one more gift for you! Today we launched the Utlimate Guide to SGE (Search Generative Experiences). As you might know, Google has been experimenting heavily with AI-generated results over the last year. It has also indicated that it is gearing up for a major change in 2024 with its Search Generative Experiences (SGE) and Search Formats.
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