Navigate the Channel
JULY 13, 2023
Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. The numbers are broken down by industry to make comparisons easier. In the second quarter, the overall average open rate for all industries was 34.46%. The click rate was 1.33% and the bounce rate was 10.09%.
Zoominfo
JULY 13, 2023
The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap. It means the process of renewing existing customers is a proactive effort that begins far before a contract is set to expire, with clear milestones that can drive engageme
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ahrefs
JULY 13, 2023
But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your rankings, but they also don’t need you to create new content. Let’s go through them.
Benchmark Email
JULY 13, 2023
Drip campaigns are one of the types of emails you should be sending and are crucial in educating, nurturing, and converting your prospects. They’re the star player in your overall marketing and sales game, so assembling them must be done with a lot of thought, care, and strategy. You also need a firm grasp on… The post How to Build an Effective Email Drip Campaign appeared first on Benchmark Email.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
HG Data
JULY 13, 2023
In this edition of Insider Interviews, Elizabeth Cholawsky, CEO of HG Insights, explains why it’s essential for Software-as-a-Service (SaaS) businesses to use Technology Intelligence to out-market, out-sell, and outgrow the competition, erasing any advantage they might have – a compelling reason why SaaS companies need to be data-driven. SaaS is one of IT’s fastest-growing markets, … The post Technology Intelligence: The Next SaaS Revolution appeared first on HG Insights.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SmartBug Media
JULY 13, 2023
As the digital marketing landscape evolves, you need new strategies to acquire new leads and get consultation requests from potential clients. After all, this is the bread and butter of your business. Without these requests, you could be at risk of losing relevance in the market. This is where conversion rate optimization comes in. Selecting the right conversion rate optimization tools for your business is crucial in ensuring a seamless customer experience and an increase in consultation request
Martech
JULY 13, 2023
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.
Heinz Marketing
JULY 13, 2023
By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s digital age, where technology dominates every aspect of our lives, it’s easy to forget that marketing is fundamentally about people. As marketers, we have the unique responsibility of connecting with customers and potential buyers on a personal level. To succeed in this ever-evolving landscape, it is crucial to prioritize building trust – not only with our target audience but also within our own teams.
Martech
JULY 13, 2023
So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. Lyro is designed to provide hyper-personalized customer support like a human agent would, but without hiring costs.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
JULY 13, 2023
ChatGPT's viral popularity wanes as website traffic and downloads drop; users complain AI chatbot's performance is worsening. The post Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain appeared first on Search Engine Journal.
Martech
JULY 13, 2023
Online shoppers set a new Prime Day record this year. Consumers spent $12.7 billion on July 11 and 12, up 6.1% from 2022, according to Adobe Analytics. Sales came in heavier on the second day of the event, when online customers spent $6.3 billion, up 6.4% year-over-year. In 2022, Prime Day sales reached $11.9 billion. Why we care. Amazon is an ecommerce giant.
Search Engine Journal
JULY 13, 2023
Content silos aside, discover the impact of categories and structure have on your SEO efforts in this week's Ask An SEO. The post Do Categories & Structure Matter More For SEO Than Just Content? appeared first on Search Engine Journal.
Conversica
JULY 13, 2023
The post Swipe Right on Sales: Navigating the Dating App of Lead Generation appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
JULY 13, 2023
Google Bard rolls out major expansion with new features, languages, and availability in additional countries. The post Google Bard Expansion: New Features, New Languages, New Countries appeared first on Search Engine Journal.
Martech
JULY 13, 2023
With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. In April, OpenAI, creators of ChatGPT, made concessions to Italy’s data protection agency in an attempt to bring itself into compliance with GDPR.
Search Engine Journal
JULY 13, 2023
New platform makes it easy and fast to create an online presence with WordPress The post Bluehost Unveils AI-Powered WordPress Platform appeared first on Search Engine Journal.
Content Marketing Institute
JULY 13, 2023
You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DivvyHQ
JULY 13, 2023
Looking to lighten your content creation load? Look no further than AI content writing software. But which one is best suited for your various content use cases? Check out our latest article to help you navigate through the options and find the perfect fit for your team.
Scoop.it
JULY 13, 2023
Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.
Only B2B
JULY 13, 2023
B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.
SendGrid
JULY 13, 2023
Whether you're a budding small business owner or seasoned professional, learn how to create an engaging social media content calendar The post How to Create a Top-Notch Social Media Content Calendar appeared first on SendGrid.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
JULY 13, 2023
See comments from OpenAI CEO on the leaked FTC investigation document and how OpenAI plans to respond to allegations that it violated the FTC Act. The post OpenAI CEO Responds To FTC Investigation As AI Concerns Rise appeared first on Search Engine Journal.
Goodish Agency
JULY 13, 2023
As governments implement measures to combat inflation by raising interest rates, businesses are facing challenging conditions in launching new projects or starting new companies. With the risk of recession looming, companies are actively seeking innovative ways to reduce costs and navigate these uncertain times.
LeanData
JULY 13, 2023
Ok. So you can't control the market, but there are certainly things within your control — like prioritizing outbound motions. Outbound done wrong is incredibly expensive. But outbound done right always works. The post Four Strategies for Effective Outbound in a Down Market appeared first on LeanData.
Goodish Agency
JULY 13, 2023
This blog will explore the role of AI in marketing and delve into several effective strategies to stay ahead of competitors. These strategies can propel your business forward and ensure you stay steps ahead of the competition.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
MKT1
JULY 13, 2023
I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. Yet, I recognize incorporating new tools—some as new a few weeks or months ago—can be overwhelming and intimidating. So I wrote this newsletter and made a video with some early-stage marketers to help.
Goodish Agency
JULY 13, 2023
In the rapidly evolving digital landscape, businesses constantly seek innovative ways to stay ahead of the curve. One such innovation that has revolutionized the marketing industry is Artificial Intelligence (AI). AI can transform marketing strategies, making them more efficient and capable of reducing marketing costs.
Hannon Hill
JULY 13, 2023
Making content updates as easy as possible for nontechnical users and helping contributors make their content more effective are two of the main goals of every CMS. We also recognize that our web developer community deserves the best content management tools as well, and their roles, challenges, and needs are different. Learn about the top 10 Cascade CMS features and qualities loved by developers.
Expert insights. Personalized for you.
120 
Let's personalize your content