SendX

FEBRUARY 26, 2024

Know why buying email lists to grow your subscriber base does more harm than good, and what alternative strategies you can use to build an email list.

Buy 307

Buy Ad Building 307

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

CMSWire

FEBRUARY 26, 2024

Discover how RPA and IPA are revolutionizing customer service through automation, blending efficiency, personalization and technology. Continue reading.

Automation 119

Automation Efficiency Service Personalization 119

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

FEBRUARY 26, 2024

Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search market. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if i

Paid Search Agency 102

Paid Search Agency Google Companies Mobile Advertising 102

Benchmark Email

FEBRUARY 26, 2024

Email marketing is the cornerstone of effective communication and engagement. Yet, even as we harness its power to connect with audiences, the path is fraught with pitfalls that can undermine our efforts and alienate our subscribers. Recognizing the importance of learning from the experts, we turned to our own team at Benchmark Email to share… The post Benchmark Email Experts Weigh in on Common Email Marketing Mistakes appeared first on Benchmark Email.

Advertising Benchmark 98

Advertising Benchmark Email Marketing Marketing Effectiveness 98

Binary Demand

FEBRUARY 26, 2024

[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. In this environment, marketers are under pressure to drive impact and bolster the pipeline.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Martech

FEBRUARY 26, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Planning 97

Planning Multi-Channel Word of Mouth Best Practices 97

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

FEBRUARY 26, 2024

Survey begging is the bias that results from employees (subconsciously or consciously) affecting customers' answers to your survey. Continue reading.

Customer Surveys 102

Customer Surveys Tips Loyalty 102

Acrolinx

FEBRUARY 26, 2024

Effective knowledge transfer ensures everyone has access to the right information at the right time. Learn how content is key to better knowledge transfer at your enterprise. The post Building a Culture of Content-Driven Knowledge Transfer appeared first on Acrolinx.

Ad Building 91

Ad Building Content Effectiveness 91

Salesforce Marketing Cloud

FEBRUARY 26, 2024

We’ve all heard it’s important for businesses to be data-driven. To be successful, businesses need employees who can explore, understand, and communicate with data. And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important. Many companies around the world have met this challenge by visualizing their data and uncovering valuable insights with Tableau, the world’s leading AI-powered analytics and business intelligence pla

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Together with Michelle Martinez (partner/co-founder, Seicho Syndicate), Carol Mendenhall (senior director, marketing operations, Thomson Reuters) and Paul Wilson (chief strategist, GTM Systems Inc.), he’ll be discussing how MOps should prepare their stacks and teams for customer experienced-based AI.

Conference 90

Conference Marketing AI Marketing Analytics Tools Paid Search Agency 90

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. It’s your digital reputation. ” It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. These timesavers demonstrate the power of an AI assistant, or copilot. It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

CMSWire

FEBRUARY 26, 2024

The merits and advantages, as well as the potential drawbacks and limitations, of each methodology for marketers. Continue reading.

Research 93

Research Marketing Personalization 93

33Across

FEBRUARY 26, 2024

Get those b-ball shoes ready - March Madness is nearly here! It's time to start prepping your game plans to win over passionate college hoops fans. But with so many brands vying for attention, how will you outmaneuver the competition? The answer is. The post Gear Up for March Madness: How to Dunk on the Competition with Sell-Side Targeting appeared first on 33Across.

Brand Identity 71

Brand Identity Branding Advertisements Advertising 71

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

CMSWire

FEBRUARY 26, 2024

AI is key to supporting this evolution of patient-provider engagement. Continue reading.

Generation 102

Generation 102

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds

Social Media 62

Social Media Top of Funnel Media Allocation 62

Ahrefs

FEBRUARY 26, 2024

The thing is, you need to be careful with mental models because they’re sneaky.

SEO 101

SEO 101

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Heidi Cohen

FEBRUARY 26, 2024

Are you a book author who wants to get published? Then get the inside case studies and marketing tips you need to get into print and become a book author. The post Book Authors Want To Get Published? 3 Experts Spill What You Need To Know appeared first on Heidi Cohen.

Case Study 66

Case Study Case Studies Studies Tips 66

SmartBug Media

FEBRUARY 26, 2024

Optimizing revenue operations is no longer a nice “to have”—it’s become crucial for sustained growth and competitiveness. But where to start? And what kind of things can a revenue operations audit unearth that makes it worth the time or financial investment? In this article, we’ll explore why a RevOps audit is critical to business success. What Is a RevOps Audit, and Why Do You Need One?

Business 64

Business Advertising Agencies Software Eye-Tracking 64

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

US Data Corporation

FEBRUARY 26, 2024

Influencer marketing has emerged as a pivotal strategy in digital marketing, harnessing the power of social media personalities to drive brand awareness, engagement, and conversion. Despite rumors of its decline, recent data indicates that influencer marketing remains not only viable but is experiencing significant growth and transformation. Explore its viability, emerging trends, and strategic implications for marketers looking to leverage influencers in their marketing campaigns.

Marketing & Strategy 59

Marketing & Strategy Social Media Marketing Trends 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Televerde

FEBRUARY 26, 2024

As I mark 25 years with Televerde, I find myself reflecting a lot on the journey. It’s a funny thing, time—feeling both expansive and fleeting simultaneously. And let’s face it, from the confines of an Arizona women’s prison cell to the boardrooms of Televerde and Televerde Foundation, my path has been anything but conventional. My story, marked by failure, shame, and trauma, has become a testament to the power of redemption and the relentless pursuit of transformation.

Dwell 52

Dwell Lead Scoring Lead Ranking Lock-In 52

SalesIntel

FEBRUARY 26, 2024

The traditional B2B buyer’s journey has been overtaken by “self-directed buyers.” B2B decision-makers have more content at their fingertips than ever before. This is a fantastic step forward for B2B consumers. They’re empowered with self-sourced information that ultimately makes them well-informed buyers. This new path has quickly become the preferred journey.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Genroe

FEBRUARY 26, 2024

How to segment NPS feedback for more granular insights, including by customer demographics, behaviour, and purchase history. The post NPS Segmentation Analysis appeared first on Genroe | Customer Experience | Net Promoter Score.

Analysis 52

Analysis Segmentation Demographics Promotion 52