Crimson Marketing

NOVEMBER 5, 2014

' “Marketing is about recognizing where you are and knowing where you want to be. It’s all about measuring progress. It’s not just about how high up the ladder your brand can get…the important thing is helping your brand climb as many rungs of the ladder as possible.” So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software.

CMO 175

CMO Analytics Software Planning 175

Biznology

NOVEMBER 5, 2014

'When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even faster than they already are. Given that email lists tend to decay at a rate of about 2% a month (that’s 25-30% over the course of a year!), you certainly don’t want to lose more of your list than you naturally will, which is why inbound marketing messages should be send on a regular schedule.

Inbound Marketing 158

Inbound Marketing Marketing Management Marketing Proposals Outreach 158

Writing on the Web

NOVEMBER 5, 2014

'The biggest mistake business bloggers make is that they are frequently ego-centric. This isn’t necessarily all bad, it simply doesn’t bring the blogging results that smart professionals expect. Bloggers are so passionate about their message and their expertise , they preach. They shout. They proclaim. They implore. They explain. They document and support their logic.

Blogger 155

Blogger Business Business Blogging Paid Search Agency 155

Direct Response Coach

NOVEMBER 5, 2014

'As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., etc. These are all important parts of your marketing and [.]. The post How to build a Sales Lead Funnel appeared first on McCarthy and King Marketing.

Top of Funnel 148

Top of Funnel Sales Leads Ad Building Leads 148

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

NOVEMBER 5, 2014

'Happen to notice the subtle change Facebook made on mobile last week? No? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge? Think about what I’ve been preaching lately in my talk about my new book, Zombie Loyalists. Facebook is going from “a record of your recent actions,” to “right now, this second, today.

Marketing Budget 167

Marketing Budget Service Conference Facebook 167

Convince & Convert

NOVEMBER 5, 2014

'Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows. But beyond that, let’s take a step back and consider the big picture… OF COURSE growth is slowing at Google.

Paid Content 134

Paid Content Doubleclick Facebook Google 134

SugarCRM

NOVEMBER 5, 2014

'The post Industry Insights with David Raab appeared first on Salesfusion.

Marketing Automation 91

Marketing Automation Automation Marketing 91

Convince & Convert

NOVEMBER 5, 2014

'Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows. But beyond that, let’s take a step back and consider the big picture… OF COURSE growth is slowing at Google.

Paid Content 98

Paid Content Doubleclick Facebook Google 98

Crafted Agency

NOVEMBER 5, 2014

Larry Kim is a unicorn hunter. And he's pretty good at it, too. unicorn landing page hunting, that is. A ‘unicorn landing page’ is a landing page that falls in the top 1% of landing pages.

Landing Pages 69

Landing Pages 69

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

EMagine B2B Blog

NOVEMBER 5, 2014

'As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of co

Youtube 61

Youtube Analytics Buyer Personas Click Rate 61

Hubspot

NOVEMBER 5, 2014

'When it comes to social media, many of us take an “if you build it, they will come” approach. Popular advice tells us that consumers want to be able to connect and engage with brands on just about every platform imaginable, so your brand should hop on any new platform immediately. (What’s your Ello strategy, by the way?). But does that approach actually work?

Social Media 61

Social Media Media Buyer Personas Youtube 61

Crafted Agency

NOVEMBER 5, 2014

CX (Customer Experience) is evolving. Quickly. Whereas companies used to embody a large sales role in gaining customers and revenue, CX expectations are shifting to include additional product education, value propositions and personalized engagement.

Education 48

Education Personalization Product Companies 48

Hubspot

NOVEMBER 5, 2014

'Congratulations on that budget approval! It''s time to start hiring and building your marketing team. While there are many moving parts when it comes to executing a high-growth marketing operation, the people on your team should be high on your list of priorities. No matter what brilliant strategies and technology you deploy, it is still the people that will most determine success or failure.

Growth Marketing 56

Growth Marketing Peer-to-peer Ad Building Planning 56

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Crafted Agency

NOVEMBER 5, 2014

Typically, when prospects fill out an online form and click submit, they see a simple, static thank you message. Thanking the visitor for submitting the form is polite, but that is not the only action marketers can take.

Lead Nurturing 48

Lead Nurturing Process Leads Lead 48

The Freeman Company

NOVEMBER 5, 2014

'Insights from EventTech and Beyond'

Trends 77

Trends 77

Crafted Agency

NOVEMBER 5, 2014

Most people recognize Caterpillar as a household name, but what they may not know is that Caterpillar’s marketing team has displayed innovative thought leadership when it comes to B2B digital marketing, specifically social media. Their story is a shining example of how to utilize social media to.

Social Media 48

Social Media Barriers B2B Thought Leadership Media 48

Marketing In Real Life

NOVEMBER 5, 2014

It isn’t enough to sign onto industrial content marketing platforms such as GlobalSpec, ThomasNet and ChemicalsTechnology and sit back and wait for leads. If these programs are to deliver any results then you need to continually feed them fresh content that's relevant to the target audience.

Content Marketing 40

Content Marketing Content Marketing Relevance 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Crafted Agency

NOVEMBER 5, 2014

In September 2013, Google extended secure search from only those signed in to Google products to all users. As a result, encrypted search numbers are growing. Webmasters are now seeing approximately 60-80% of their Google organic keywords being reported as ‘not provided’. Soon, that number will.

Keywords 48

Keywords Google Analytics Organization 48

Content Standard

NOVEMBER 5, 2014

Competing social networks are proving a more formidable threat to Facebook, but where social media is concerned, Facebook content strategy remains the primary consideration for brands. Meanwhile, engagement on Facebook is growing even as overall reach declines, according to separate research from Salesforce and Edison Research. According to Salesforce , Facebook gets more overall usage time than Google and Yahoo.

Facebook 40

Facebook Marketing & Strategy Click Rate Social Networks 40

Crafted Agency

NOVEMBER 5, 2014

How do you determine what prompted a purchase? Are purchases tied directly to one ad or did a combination of impressions work together? These questions are answerable via marketing attribution education and executable strategy.

Resources 48

Resources Practices Best Practices Impressions 48

The Freeman Company

NOVEMBER 5, 2014

'C&IT highlights FreemanXP''s growing international team'

58

58

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Crafted Agency

NOVEMBER 5, 2014

All marketing leaders know obtaining leads is no easy task. Once someone finally goes through the sales cycle and converts, it can be tempting to sit back and relax. This is a common mistake.

Sales Cycle 48

Sales Cycle Leads Lead Marketing Qualified Leads 48

Hubspot

NOVEMBER 5, 2014

'The new world of marketing is increasingly visual. It''s no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content. So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By implementing a strong visual branding strategy on social media.

Social Media 61

Social Media Brand Identity Branding Media 61

Crafted Agency

NOVEMBER 5, 2014

James Culliton first described the role of the marketing manager in 1948 as a "mixer of ingredients." This idea later became popular in an article by Niel Borden called “The Concept of the Marketing Mix.

Marketing Mix 48

Marketing Mix B2B Marketing B2B Marketing 48

Vidyard

NOVEMBER 5, 2014

“Everything the light touches is content”, Ann Handley professed at the Ignite Video Marketing Summit. And what’s at the heart of 99% of content? Good writing. And good words. But words can be complex and combining them into a marketing masterpiece that engages your audience, compels them to share, and maybe even buy is no easy feat. … ammiright or ammiright?

Practices 51

Practices Content Storytelling Case Studies 51

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Crafted Agency

NOVEMBER 5, 2014

Display Retargeting (or Behavioral Retargeting) re-engages 98% of web browsers who directly visit a website or arrive via search engine queries, but do not enter the conversion funnel during their first visit.

Display 48

Display B2B Marketing Media B2B 48

Crafted Agency

NOVEMBER 5, 2014

Wondering if an active Google+ account is a good way to engage your B2B company’s customers and prospects? If you understand how social networks can help your B2B business tap into a sizeable market both on and off Google+, you might stop wondering and start +1ing.

B2B Marketing 48

B2B Marketing Google B2B Brand Identity 48

Crafted Agency

NOVEMBER 5, 2014

If you are blogging just to “check the box,” stop right there. Like any other marketing initiative, there needs to be a defined goal in place before executing the strategy.

Lead Nurturing 48

Lead Nurturing Marketing & Strategy Leads Lead 48