SendX
APRIL 28, 2023
Account-Based Marketing (ABM) is a strategic approach that focuses on creating personalized experiences for high-value accounts. It is a tailored approach that aligns sales and marketing efforts to engage and convert specific target accounts. ABM allows companies to maximize their resources and efforts on accounts that are most likely to convert, thereby increasing ROI.
Martech
APRIL 28, 2023
As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis.
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Content Marketing Institute
APRIL 28, 2023
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
The Daily Egg
APRIL 28, 2023
Hunter.io finds email addresses to help you connect with people on your business radar. This simple yet potent tool can find contacts. The post Hunter.io Review appeared first on The Daily Egg.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
APRIL 28, 2023
Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Dig deeper: Redefine success: Getting started with Google Analytics 4 Google had previously said users would have at least six months to export data.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Heinz Marketing
APRIL 28, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing In recent years, the bow-tie model has emerged as a popular framework in B2B marketing. While the traditional funnel model has been the go-to for many years, the bow-tie model is gaining popularity as a more comprehensive approach to customer engagement and revenue generation. The model offers distinct advantages that are increasingly relevant in today’s B2B landscape.
Inbox Insight
APRIL 28, 2023
Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences. Why is it a significant topic right now?
chiefmartech
APRIL 28, 2023
Okay, so martech-tacular isn’t a word. It isn’t even a very good portmanteau. But it’s what I’m feeling as I prepare for a full month of spectacular martech adventures. The 1st Tuesday in May is Officially #MartechDay First up is the brand-new Best of Breed Marketing Summit that Frans Riemersma and me are hosting on #MartechDay, Tuesday, May 2.
Litmus
APRIL 28, 2023
This month, we’re doing something a little different with our favorite emails. We asked our audience on Twitter to share with us their favorite examples of accessibility in email , and you delivered! From glorious explanations and illustrations of ALT text , to text-only variations, there’s lots to appreciate and learn from in this roundup. Read on to check out your favorite emails of April 2023!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Stevens & Tate
APRIL 28, 2023
Once a lead has made a purchase and has become a customer, your job isn’t over. The most successful businesses are those that turn their customers into repeat customers–and this requires you to continue building the relationships that you’ve already established through regular engagement. However, as your business begins growing, it’s going to become more and more difficult to keep track of all of your customers and to meet their individual needs.
Hubspot
APRIL 28, 2023
Sales lead tracking can answer the million-dollar question: "How do I know if my team is maximizing their opportunity to close every lead?" Or, "how do I ensure my team reaches out to all their assigned leads?” If you’ve ever asked yourself these questions because something in your lead management or sales flow is not working for you, you’ve come to the right place.
PureB2B
APRIL 28, 2023
The post <strong>Creating a Collaborative Lead Scoring Model</strong> appeared first on DemandScience.
EveryoneSocial
APRIL 28, 2023
“Authenticity is an overused word…” How do you balance the need for personal branding and employer branding? According to Senior Social Media Manager Sabrina from Okta, authenticity is still the answer. Specifically, content from your personal side lands best when it speaks to your followers. This is the kind of authentic success Sabrina has facilitated while managing social at several top companies including Apple, Salesforce, and HBO.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Binary Demand
APRIL 28, 2023
[ps2id id=’overview’ target=”/]In the world of sales, closing deals is the ultimate goal. However, the sales process can be complex and overwhelming, especially when dealing with potential customers who aren’t ready to purchase. A proven B2B BANT sales framework is essential to increase your chances of closing deals. Sales representatives utilize the BANT framework to evaluate if a potential customer is suitable for the product or service.
Bannersnack
APRIL 28, 2023
11 minutes read Not everyone visiting a website will end up buying a product. In fact, according to Google, 96% of visitors leave sites without converting. Remarketing and retargeting campaigns are a great way to reconnect with those who might otherwise never return to your e-store again. Here are some other impressive statistics from Google: 70% of people abandon their shopping cart.
Drew Neisser
APRIL 28, 2023
This special tribute episode is dedicated to Drew’s dad, Carl Neisser (1927-2023). The original recording aired 5 years ago, when Carl joined Drew in the studio to share lessons on life, leadership, and curiosity for episode 100. The lessons are as important as ever today, for everyone, including marketers and business leaders. Tune in to learn how to build a network across the span of a lifetime, why you should never stop learning, what it means to be a great leader, and the most important less
Square 2 Marketing
APRIL 28, 2023
This show was released on April 20, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we talk about one of the most challenging aspects of revenue growth – setting metrics, tracking metrics, holding people accountable for metrics and selecting the right metrics to move the revenue effort forward.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Conversica
APRIL 28, 2023
The post Inbound Lead Follow-Up Stats for 2023 appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
GrowPowerful
APRIL 28, 2023
Elevate your customers to be the hero of your story by cultivating your community and focusing on content that nurtures your target audience. In the hypercompetitive world of early-stage SaaS startups, marketing is all about getting from zero to paying customers as quickly as possible. But going from startup to scaleup doesn’t come easy, especially when there are countless other players vying for attention in the market.
Martech
APRIL 28, 2023
OpenAI’s release of ChatGPT got everyone in the tech world thinking, ourselves included, about its impact on everything. We started to wonder, and ask some big questions about how ChatGPT and technologies like it would shape the future of marketing, websites and customer experience. We asked: Will this type of generative AI replace websites one day?
SmartBug Media
APRIL 28, 2023
Are you looking for ways to leverage data to grow your business? If so, Klaviyo provides a powerful data infrastructure that can help you do just that. Through its unique segmentation features and tech stack integrations, Klaviyo unlocks the power of real-time customer data to build hyper-personalized campaigns and automations. In our recent Klaviyo SmartTake webinar, we discussed how brands have successfully used Klaviyo's data infrastructure to drive growth and how to fully leverage the Klaviy
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Single Grain
APRIL 28, 2023
Google’s making big changes to search. Google’s Project Magi, a new type of search engine that Google is planning, would allow users to do transactions right there on Google without going to a website. The release of Project Magi is going to change how we perform search. In this blog post, we will explore the details of Project Magi, its potential impact on SEO and paid ads, and the long-term implications on jobs.
ClearVoice
APRIL 28, 2023
Infographics quickly convey information in a visually appealing way. They can effectively grab attention. Plus, they get readers interested through engaging visuals, stats, research, and copy. In this article, we’ll discuss the benefits of infographics, best practices, and how to create one as part of your content marketing strategy. What is an infographic?
Full Circle Insights
APRIL 28, 2023
Ensuring the marketing and sales teams are operating at an optimum level is a top priority for to Full Circle Insights. The company’s latest partnership focuses on its latest effort to meet this critical goal through the use of 6sense intent data. This past February, Full Circle teamed up with 6sense, a revenue/AI-based intent data provider, to give customers more tools to clearly prove their impact on lead generation, including access to 6sense intent data.
ClearVoice
APRIL 28, 2023
Infographics quickly convey information in a visually appealing way. They can effectively grab attention. Plus, they get readers interested through engaging visuals, stats, research, and copy. In this article, we’ll discuss the benefits of infographics, best practices, and how to create one as part of your content marketing strategy. What is an infographic?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Single Grain
APRIL 28, 2023
In today’s digital age, creating video content has become an essential part of any successful online marketing strategy. However, simply creating high-quality videos is not enough to ensure that your target audience finds your content. To truly reap the benefits of video marketing, you need to implement effective video SEO. Whether you’re a seasoned video marketer or just getting started, this guide is designed to equip you with the knowledge and tools you need to optimize your video
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