Heinz Marketing

SEPTEMBER 20, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In the fast-paced world of B2B marketing, effective communication is critical to winning over potential clients and nurturing existing relationships. While marketing teams are often tasked with crafting compelling messages to reach their target audience, there’s a valuable resource they sometimes overlook – their sales counterparts.

B2B Sales 94

B2B Sales B2B Marketing B2B Case Studies 94

The Mx Group

SEPTEMBER 20, 2023

Engaging B2B content requires taking a journalistic approach. Here are five tips for creating B2B content that will move your buyers through the marketing funnel.

Top of Funnel 139

Top of Funnel B2B Content Marketing Funnels 139

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. To stay ahead, it’s critical for marketers to know the different types of AI impacting the marketing world and how to use them in practice.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. Although it creates a world of exciting possibilities, it also creates — almost inherently — risks of bias and exclusion. Avoiding those traps, she told us, will require “a whole chain of decisions and strategies such as ensuring diverse datasets, ensuring diverse teams, ensuring ethica

Marketing AI 116

Marketing AI Work Management Marketing Management Ethics 116

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place where different teams work together to forge cross-functional alignment. Here are three areas where this is happening. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Marketing AI 115

Content Marketing Institute

SEPTEMBER 20, 2023

Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.

Planning 112

Planning Content Marketing Content Paid Search Agency 112

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. You name a problem, and there’s likely a software promising to solve it. But what happens when you find a unique challenge that doesn’t have a ready-made answer? You don’t have to be a Silicon Valley prodigy to harness the power of AI. From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems.

Marketing AI 111

Marketing AI Marketing Management PR Press 111

Bannersnack

SEPTEMBER 20, 2023

3 minutes read In today’s fast-paced digital landscape, efficiency and automation are key to staying competitive. That’s why Creatopy is introducing its Zapier integration–a powerful tool that allows creative teams to automate ad production at maximum capacity. In this article, we’ll walk you through the details of the Zapier integration and explore how you can benefit from it to make your work easier, whether you’re a designer or a marketer.

eCommerce 105

eCommerce Automation Efficiency Creativity 105

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

SEPTEMBER 20, 2023

There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. “This is about our public cloud access service,” Shanmugam Chinnasamy, SVP of Salesforce Sales Cloud Engineering, said during a video call with customers. “From Salesforce we call into AWS and we introduced a change in that permission that caused this error.

Service 111

Service Amazon Social Networks Paid Search Agency 111

The Daily Egg

SEPTEMBER 20, 2023

You love learning. We love learning, too. And while you’re at it, it’s nice to get certificates for completing a workshop or. The post Accredible Review appeared first on The Daily Egg.

102

102

Martech

SEPTEMBER 20, 2023

Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint. But did you know that the intelligence surrounding the simple email address has the potential to fuel more effective data science, improve marketing, increase sales, elevate the customer experience and reinvent analytics initiatives?

Webinar Metrics 102

Webinar Metrics Email Marketing Analytics Campaigns 102

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow. Today’s announcement fulfils the promise. “The platform is really a much more robust solution,” Golec told us. “It connects with your CRM.

DemandBase 91

DemandBase Marketing Attribution Account Based Marketing B2B 91

Velocity Partners

SEPTEMBER 20, 2023

Here’s a question for you: What do buzzwords and That One Guy You Hate have in common? You guessed it. They both sneak into every conversation and meeting as if they own the place — but lack the substance to back up their swagger. And, yeah, they both tend to elicit eyerolls and exhaustion. But, unlike That One Guy, buzzwords are innocent bystanders.

Buzz 86

Buzz Effectiveness Digital Transformation Case Studies 86

CopyBlogger

SEPTEMBER 20, 2023

What’s worse — no traffic or traffic with no conversions? No matter the answer, you lose. That’s why one of. Continue Reading The post On-Page Optimization: A Top Agency’s Guide to Publishing Content for SEO appeared first on Copyblogger.

Optimization 83

Optimization SEO Content Advertising Agencies 83

Navigate the Channel

SEPTEMBER 20, 2023

The proof that infographics work to boost and enhance content marketing is everywhere. Books. Blogs. Articles. Companies across industries use infographics frequently in countless educational, promotional and training materials. And software companies that help untrained-in-design humans create images and infographics are ubiquitous. As far back as 2014, the Harvard Business Review was touting how an effective infographic is “an instant revelation” and knowledge in a nutshell.

FAQ 65

FAQ Hubspot Social Media Design 65

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Hubspot

SEPTEMBER 20, 2023

The right words don’t always come easy. It can even take hours to put an email together. Thankfully, there’s AI for that. Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more.

Marketing AI 73

Marketing AI CMS Development Conversion Best Practices 73

Rev

SEPTEMBER 20, 2023

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. “It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at AudioEye. “There was much less information out there, and buyers had to engage with vendors much sooner in the cycle to get that information.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

SmartBug Media

SEPTEMBER 20, 2023

Guest author Rachel Dong is an associate marketing manager on the SEO team at HubSpot How did SmartBug, a full service digital agency and an elite HubSpot partner, go from a company of one employee to 200 strong—and do so while being completely remote? At HubSpot’s INBOUND 2023, SmartBug CEO Jen Spencer answered this question by sharing her unique perspective on building a remote-first, employee-friendly work environment.

Curation 59

Curation Paid Search Agency Advertising Agencies Fulfillment 59

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? There’s a reason for this: people appreciate hearing stories because they may make tough subjects seem more reachable. When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

The Daily Egg

SEPTEMBER 20, 2023

From the moment a customer lands in your ecommerce store, a lot needs to happen for them to make a purchase. You’ve. The post FunnelKit Review appeared first on The Daily Egg.

eCommerce 56

eCommerce Purchase Marketing Websites 56

Confessions of a B2B Marketer

SEPTEMBER 20, 2023

Follow Bill Macaitis on LinkedIn Macaitis Advisory on LinkedIn Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle

CMO 52

CMO Brand Identity Branding Outreach 52

protocol 80

SEPTEMBER 20, 2023

If you’re here, there’s something not going quite right with your marketing. Likely, you’re under the gun to prove ROI for the efforts you’ve been accomplishing and realize the current path just isn’t going to cut it.

ROI 52

ROI Marketing 52

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? What is data attribution? Data attribution, also commonly referred to as marketing attribution, is the association of data points with specific marketing activities.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Most of the changes have been positive. Audience targeting has advanced by leaps and bounds. Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Benchmark Email

SEPTEMBER 20, 2023

Wouldn’t it be wonderful if you were able to harness the full potential of your email campaigns without being restrained by technical complexities or design limitations? Enter the email editor. In this article, we’ll discuss the advantages that an email editor brings to the table, revolutionizing the way marketing professionals craft and deliver their messages.… The post The Benefits of Using an Email Editor for Your Campaigns appeared first on Benchmark Email.

Campaigns 52

Campaigns Advertising Benchmark Email Campaigns Email Marketing 52

Valasys

SEPTEMBER 20, 2023

Digital marketing has existed now for many years. One of its primary purposes is the promotion of websites. As a business, if you don’t promote your website the right way, you’re likely not going to get the number of visitors and conversions you want. You can contact an excellent digital marketing agency in Utah if you’re based in that state and have a website you’d like to promote.

Traffic 52

Traffic Paid Search Agency Advertising Agencies Banner Ads 52