Marketing Insider Group

MARCH 17, 2016

Have you ever heard of a social media manager who has a lot of time on their hands? Probably not, because that’s one of the most important, yet scarce resources for them. If you’re one of those social media managers whose list of things-to-do just doesn’t seem to end, here’s some consolation – you’re not […]. The post 8 Chrome Extension that Simplify Social Media Marketing appeared first on Marketing Insider Group.

Social Media 132

Social Media Social Marketing Media Marketing 132

Biznology

MARCH 17, 2016

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. You are most likely using case studies and customer testimonials now – either on your website, as part of your sales presentations, or embedded in PDFs and brochures– and citing them during sales calls and meetings because they are more powerful than saying good things about

Case Study 121

Case Study Case Studies Video Marketing Studies 121

Marketing Insider Group

MARCH 17, 2016

Almost all businesses today say they want to focus on customers’ needs and delight them with great offerings in order to make them buy. However, only a handful of businesses in each industry successfully manage to make customers buy their products. Most businesses just focus on selling their products. They fail to understand that a […]. The post Don’t Just Sell: How To Make Customers Buy appeared first on Marketing Insider Group.

Buy 117

Buy Order Product Business 117

Convince & Convert

MARCH 17, 2016

In the past few years, videos have started taking over—and it’s easy to see why. They stimulate both the visual and auditory senses while packing a wealth of information into a short span of time. Videos are also very diverse in their application. From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool.

User-Generated Content 112

User-Generated Content Video Marketing Peer-to-peer Generation 112

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

MARCH 17, 2016

Author: Phillip Chen For marketers at growing companies who are ready to make the leap from a small marketing group to a larger-scale function, making their programs larger and more effective is almost always on their minds. But how do you grow with your programs so that you don’t get left in the dust? I started at Marketo when our marketing team was relatively small, and since then we have more than doubled.

Budget Programs 77

Budget Programs Planning B2B Thought Leadership Allocation 77

LeanData

MARCH 17, 2016

In a galaxy far, far away. OK, maybe not. Actually, it was pretty close — at a Bay Area movie theater. But a clever campaign last December was a good example of just how far outside the traditional-marketing universe that predictive analytics company EverString was willing to journey to capture the attention of high-value prospects. “We booked a theater for the latest Star Wars movie and invited people from key accounts,” said Jessica Cross , EverString’s director of audience marketing.

Account Based Marketing 60

Account Based Marketing ABM Demand Generation Paid Search Agency 60

SnapApp

MARCH 17, 2016

The average consumer receives 416 commercial emails a month — that’s before personal and work-related emails. Among marketers, there’s growing competition to capture the attention of your audience. To resonate with a lead, you need to maximize the subject line — your first (and only) opportunity to stand out from a crowded inbox.

B2B Thought Leadership 52

B2B Thought Leadership Urgency Marketing Thought Leadership Click Rate 52

Lead Liaison

MARCH 17, 2016

Website Visitor Tracking Isn’t Just for Salespeople. Think website visitor tracking is just for salespeople? Think again! While visitor tracking does offer a number of important benefits for your sales team, marketers can also take advantage of the opportunities offered by effective visitor tracking. That’s why we’re confident in saying website visitor tracking isn’t just for salespeople, it’s for marketers too!

Marketing Websites 49

Marketing Websites Lead Liaison Planning Vendors 49

Hinge Marketing

MARCH 17, 2016

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. In fact, these terms are as different as peanut butter and jelly, or ketchup and mustard, or beans and rice. You get the idea. They are different, but they are inextricably linked. That is because business development and marketing need each other.

Planning 48

Planning Work Management Business Marketing Management 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

JotForm

MARCH 17, 2016

UPDATE: Sadly, Dwolla is discontinuing its product as of October 2018. But if you're looking for a great Dwolla alternative to collect ACH payments through your forms, we've got you covered. Looking for a payment processor to integrate with JotForm that doesn’t burden you with.

Process 48

Process Product 48

SnapApp

MARCH 17, 2016

Last week Influitive hosted their 3rd annual Advocamp event in San Francisco. Advocamp is one of the only events in the industry that really focuses directly on customer and advocate marketing. . As most of you know, I am quite the critic when it comes to hosting an event. But I will say that Influitive really hit the nail on the head with this one.

Peer-to-peer 48

Peer-to-peer Planning B2B Thought Leadership Work Management 48

Hubspot

MARCH 17, 2016

We all know that person. The one who runs tons of projects at work, hangs out with family, preserves personal relationships, gets to the gym daily, and still manages to have time to open up that at home brew kit. Would you believe me if I told you that these hyper-productive individuals aren’t actually working 10X more hours? Charles Duhigg, author and Pulitzer-winning journalist for The New York Times, has spent years investigating what makes some people and teams more productive than others.

Work Management 44

Work Management Template Product Conversion 44

MLT Creative

MARCH 17, 2016

I would like to write to you about what Pamela has so fittingly dubbed “historical optimization” and how it can be used to battle the ever impending content shock. The concept is simple: going back and optimizing past blogs to boost their visibility and lead generation. Why you should read this post: I will relate […]. The post The Secret Weapon in B2B Blogging: Historical Optimization appeared first on MLT Creative.

Optimization 42

Optimization B2B Lead Generation Creativity 42

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Social Media

Hubspot

MARCH 17, 2016

Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. In fact, for a guaranteed return visit, you need a quality product, excellent customer service, and choice closure.

eCommerce 41

eCommerce Act-On Purchase Loyalty 41

Convert

MARCH 17, 2016

Once again, Google is changing the rules of the game by announcing on Tuesday, March 15th their new enterprise Google Optimize 360 an A/B testing and personalization platform together with their new measurement cloud platform named Google Analytics 360 Suite. The product will be in limited Beta and is part of the Premium suite of.

Optimization 40

Optimization Google Rules Analytics 40

LeanData

MARCH 17, 2016

In a galaxy far, far away. OK, maybe not. Actually, it was pretty close — at a Bay Area movie theater. But a clever campaign last December was a good example of just how far outside the traditional-marketing universe that predictive analytics company EverString was willing to journey to capture the attention of high-value prospects. “We booked a theater for the latest Star Wars movie and invited people from key accounts,” said Jessica Cross , EverString’s director of audience marketing.

Account Based Marketing 40

Account Based Marketing ABM Demand Generation Paid Search Agency 40

Content Standard

MARCH 17, 2016

Consider junk mail and your email marketing strategy. Not the sort that ends up in your spam box, but the physical stuff that we watched out parents throw out on a daily basis growing up, and then began to ourselves when we got our own places. Yet somehow, despite this learned tradition of tossing spammy mail, marketers still embrace email marketing that revolves around a similar mentality.

Newsletter 40

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

MARCH 17, 2016

In a galaxy far, far away. OK, maybe not. Actually, it was pretty close — at a Bay Area movie theater. But a clever campaign last December was a good example of just how far outside the traditional-marketing universe that predictive analytics company EverString was willing to journey to capture the attention of high-value prospects. “We booked a theater for the latest Star Wars movie and invited people from key accounts,” said Jessica Cross , EverString’s director of audience marketing.

Account Based Marketing 40

Account Based Marketing ABM Demand Generation Paid Search Agency 40

Sales Engine

MARCH 17, 2016

Once upon a time, branding was the main focus of marketing departments. As marketers, we spent our budgets on bold logos, memorable slogans, pricy sponsorships, advertising, and PR campaigns designed to get us in the Wall Street Journal. We did all of that because our salespeople needed a foot in the door. “I just want them to have heard of us when I call them,” retorted one salesperson I worked with at an enterprise software company in the late 90’s.

Budget Programs 168

Budget Programs Content Marketing Brand Identity Branding 168

LeanData

MARCH 17, 2016

In a galaxy far, far away. OK, maybe not. Actually, it was pretty close — at a Bay Area movie theater. But a clever campaign last December was a good example of just how far outside the traditional-marketing universe that predictive analytics company EverString was willing to journey to capture the attention of high-value prospects. “We booked a theater for the latest Star Wars movie and invited people from key accounts,” said Jessica Cross , EverString’s director of audience marketing.

Account Based Marketing 40

Account Based Marketing ABM Demand Generation Paid Search Agency 40

Convince & Convert

MARCH 17, 2016

Using Numbers Creatively. Adam New-Waterson is the data whisperer. Working at a company like LeanData, he focuses on ensuring that the marketing department’s efforts are actually helping the company and sales team meet their goals in real world applications. Adam and his team don’t settle for just trusting the quality of their efforts; they are constantly measuring their relationship to the rest of the company in a very conscious way.

ROI 92

ROI Top of Funnel Account Based Marketing ABM 92

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

KoMarketing Associates

MARCH 17, 2016

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Today, I want to look back at the past six months (with help from our industry news section and GIFs) and showcase some of the latest trends I’ve come across that should have

Enterprise Management 84

Enterprise Management Work Management Marketing Budget Marketing Management 84

SnapApp

MARCH 17, 2016

You just wrote a magnetic email subject line. What do you do next? As important as it is to capture the audience’s attention, your subject line is an empty promise unless you provide value. Marketers build trust when they send resonant copy that offers solutions to real problems — something no number of enticing subject lines can achieve.

Email Marketing 48

Email Marketing Paid Search Agency Top of Funnel Lead Scoring 48

Vidyard

MARCH 17, 2016

If you read the Vidyard blog you’ve probably heard of interactive content. You probably have also been told that if you’re not already doing it, you’re too late, that all the good ideas have already been taken. While that last part is totally not true, it’s something that is said because this type of media has a high chance of feeling gimmicky. And the truth is, it often feels like a lot of companies out there are doing it just because someone told them to and to do it fast before your competito

Content 54

Content Ideal Customer Profiles Paper Sales Cycle 54

Hubspot

MARCH 17, 2016

Ever wanted to become a master at Excel? Or learn how to negotiate effectively? What about coding, or become a better writer, or learning how to edit photos? Thanks to the internet, where there's a will, there's a way. There's a whole lot you can teach yourself these days -- especially if you have access to an internet connection. You don't need to buy fancy equipment or sign up for expensive courses to learn skills that could be invaluable to your career and your personal life.

Budget Programs 53

Budget Programs Course Marketing Analytics Tools Hubspot 53

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Convince & Convert

MARCH 17, 2016

If you’re IHOP, National Pancake Day is kind of a big deal. Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. YA’LL GET FREE PANCAKES!!! Learn more here: https://t.co/R9t3nNT8ZB pic.twitter.com/BrKCcTXhEh. — IHOP (@IHOP) March 3, 2016.

Resource Management 86

Resource Management Paid Search Agency Personalization Storytelling 86

Hubspot

MARCH 17, 2016

Want to become more emotionally intelligent ? Then you need to learn to control your negative emotions. Even the most mild-mannered among us experience conflict every once in a while, whether it's with co-workers, friends, family, or even strangers. And m ost of the time, we simply don't have control over what happens, and/or how our peers react. What we can control is how we react to what happens.

Peer-to-peer 46

Peer-to-peer Tips Effectiveness 46