Content Marketing Institute
DECEMBER 12, 2023
If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate – and how to make it happen.
SendX
DECEMBER 12, 2023
As an email marketer, you put a lot of effort and time into creating engaging and relevant content for your subscribers. But often, your messages end up in the Promotions tab instead of the inbox.
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Martech
DECEMBER 12, 2023
After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that const
Salesforce Marketing Cloud
DECEMBER 12, 2023
As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ClickDimensions
DECEMBER 12, 2023
In the realm of sales and marketing, lead qualification is the cornerstone of success. It’s the process of determining whether a potential customer is a good fit for your product or service. However, this crucial step is not without its challenges. Page Contents Toggle Top Five Lead Qualification Challenges 2. Defining Clear Qualification Criteria 3.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CopyBlogger
DECEMBER 12, 2023
Even if you create the best piece of content possible, it won’t perform well if nobody finds it. Relying entirely. Continue Reading The post 10 Content Promotion Strategies That Work (With Examples) appeared first on Copyblogger.
Martech
DECEMBER 12, 2023
One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s challenging because processes are sometimes embedded in our workplace and it’s difficult to change that,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference.
Square 2 Marketing
DECEMBER 12, 2023
Now you’re ready to grow. You’ve committed to hiring business development reps (BDRs), the people who are tasked with finding business by sheer brute force. They call, they email, they connect on LinkedIn and they’ll do anything to uncover leads and help feed your pipeline. But did you know that there’s another way to help your BDR team drive effective, efficient and high-quality revenue generation?
The Daily Egg
DECEMBER 12, 2023
Making a good first impression on customers is crucial, so your company’s branding needs to be spot-on. Looka helps you do this. The post Looka Review appeared first on The Daily Egg.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Ahrefs
DECEMBER 12, 2023
Here’s how they started their agencies—and you can too. Choosing what your agency focuses on should be a mix of what people want, what you know how to do (and are good at), and what you enjoy.
The Daily Egg
DECEMBER 12, 2023
Session Initiation Protocol (SIP) is the technical side of what starts, maintains, and terminates VoIP voice and video calls. Ever since the. The post SIP Line vs. SIP Trunk and How Many of Each You Need appeared first on The Daily Egg.
CMSWire
DECEMBER 12, 2023
The sheer number of decision-makers involved in many B2B purchases can slow sales to a never-ending repeat of one-step-forward-two-steps-back. Continue reading.
Benchmark Email
DECEMBER 12, 2023
In the modern retail landscape, consumers have access to an abundance of information and options when making purchasing decisions. However, this abundance can lead to skepticism and hesitation. Many consumers are wary of traditional advertising and brand-generated content because they perceive it as biased or promotional. This skepticism can make it difficult for retailers to… The post User-Generated Content on Social Media: Showcasing Customer Experiences in Retail appeared first on Bench
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
DECEMBER 12, 2023
There’s a substantial gap between customers’ and business leaders' perceptions of customer service, emphasizing the need for companies to rethink strategy. Continue reading.
MarketMuse
DECEMBER 12, 2023
Annual content planning for your blog can be arduous. Here’s how MarketMuse helps you create a winning plan to meet marketing goals.
Navigate the Channel
DECEMBER 12, 2023
The marketing landscape is in a state of constant flux, and marketers must stay on their toes to remain competitive. With customer trust at an all-time low and the emergence of AI-driven ad blockers, the traditional marketing playbook is no longer effective. In this article, we will explore five essential skills that marketers will need to thrive in this ever-changing environment. 1.
CMSWire
DECEMBER 12, 2023
The world saw a jaw-dropping demo of Gemini this week. It just wasn’t the real deal. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Walker Sands
DECEMBER 12, 2023
If you have a client that operates in the channel or cybersecurity space, you probably know who Kyle Alspach is. Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. Kyle’s resumé includes jobs at eight different news outlets.
CMSWire
DECEMBER 12, 2023
AI is designed to lie because it’s designed for engagement and overconsumption. Continue reading.
Hubspot
DECEMBER 12, 2023
We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. There's AI — obviously — and all the ways it's changing how we sell. But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. On top of that, shifts in buyer expectations continue to redefine our strategies year after year.
Salesforce Marketing Cloud
DECEMBER 12, 2023
In many organizations, the highest performers are often promoted to sales leadership positions. But being able to close deals doesn’t automatically make you a good leader. That’s because leading a sales team to success takes a different skill set. Think of it like being a football coach. While a player might be able to execute seamlessly — passing, running, tackling — they don’t necessarily know the best play to run.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmartBug Media
DECEMBER 12, 2023
Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.
Salesforce Marketing Cloud
DECEMBER 12, 2023
A bad experience is one of the top reasons a customer will leave a brand , and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. While you may have heard of customer obsession and think your company is hitting the mark, how can you be sure?
PureB2B
DECEMBER 12, 2023
Email marketing remains one of the most powerful tools in a marketer’s arsenal that can help capture audience’s attention and drive engagement.
Salesforce Marketing Cloud
DECEMBER 12, 2023
Get cozy with these 14 key admin skills Build your Salesforce Admin resume Map your skills and collect examples Final tips for your Salesforce Admin resume I’ll spare you the obligatory intro paragraph about how radically in-demand Salesforce Admins are in today’s job market. Or how, with the growth of AI, now is quite possibly the most exciting time to be an admin: AI-assisted Flows ?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ClickDimensions
DECEMBER 12, 2023
In the realm of sales and marketing, lead qualification is the cornerstone of success. It’s the process of determining whether a potential customer is a good fit for your product or service. However, this crucial step is not without its challenges. Page Contents Toggle Top Five Lead Qualification Challenges 2. Defining Clear Qualification Criteria 3.
Lead Forensics
DECEMBER 12, 2023
A properly optimized website should see a conversion rate of 1-5%, so if you’re receiving 3,000 visits a day, you could convert as many as 30-150 of your daily visitors into inquiries or warm leads. Now you know why website optimization is so important, but what does it all mean? Website optimization done properly not only makes your website easier to find through an SEO strategy but also makes your visitors more inclined to enquire about your product and trust your brand.
Varicent
DECEMBER 12, 2023
‘Tis the season for closing that final deal, setting new targets, and celebrating the successes of your team over the last year. This holiday, say goodbye to the stress of finding the ideal presents for your coworkers and loved ones in the sales performance management space. Our gift guide is carefully designed to bring joy and motivation to anyone who managed the ups and downs of 2023.
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