Why You Need to Start with Why as You Develop Your Marketing Plan
Vision Edge Marketing
NOVEMBER 19, 2019
Two challenges (alignment with the CEO and alignment with business priorities) remain constant for Marketing leaders. The recent Spencer Stuart CMO Tenure study suggests one of the primary reasons for the continued CMO shuffle is “poor alignment between the CEO and CMO on the mission (and the timeline) of the marketing organization’s output.” The second reason, captured in Gartner’s CMO Spend study, is that “CMOs struggle to align marketing metrics with business priorities.R
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