Hubspot

AUGUST 5, 2015

Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you? A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time? With so many different shopping styles and personalities out there, you can be sure your simplified design leaves a chunk of buyers out in the cold.

eCommerce 56

eCommerce Buy Design Marketing Websites 56

SnapApp

AUGUST 5, 2015

Why are contests such a tried and true marketing method? We all love a good game. The chance of winning big brings anticipation and the opportunity to daydream. It shouldn’t be a surprise, then, that the most successful marketing teams harness the power of gamification. Over 70% of big companies use contests to reel in new audience members. And, it’s not only fun for your audience — it’s fun for you too!

Peer-to-peer 54

Peer-to-peer Branding Brand Identity Work Management 54

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

AUGUST 5, 2015

Look at your screen right now. You probably have multiple tabs open, emails flooding your inbox, LinkedIn and Twitter updates constantly appearing, and you're reading this post. The internet is a crowded, cluttered space -- and somehow your content marketing needs to make an impact. The trouble is, many marketing teams don't have a definition of "impact.

Marketing Report 54

Marketing Report Content Marketing Content Internet Marketing 54

JotForm

AUGUST 5, 2015

Adding extra power to your forms is one of the reasons people love JotForm. Beyond simple forms fields such as text, file uploads, and dropdowns, JotForm has close to 400 widgets. These include a wide range of specialized fields including fancy checkboxes, image sliders, and signature fields. If you.

Ads 48

Ads Product 48

Brandfolder

AUGUST 5, 2015

On August 6th, Canva rolled out preview access to its new design tool built specifically for the workplace. At [Brandfolder]([link] we’re big fans of Canva and often use it to.

Impressions 40

Impressions Design Tools 40

LeanData

AUGUST 5, 2015

As recently posted on Uberflip by Adam New-Waterson. Two months ago, I became the Chief Marketing Officer of a Series A startup, LeanData. During this time of evaluation, I’ve been learning what we’ve done in the past and how successful those efforts have been. In my previous role, I oversaw a sizable demand gen budget that included advertising, syndication, interactive content and marketing technology.

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

AUGUST 5, 2015

According to Pixable, there’s one key to success when it comes to driving a click-through rate (CTR) for content: a great headline. To boost click-through, a headline must generate intrigue about the article, says Pixable CEO Andy Volanakis in his recent post for TechCrunch. A test of several different versions of the same headline revealed to the company what variations tend to draw the greatest degree of digital marketing success.

Click Rate 40

Click Rate Urgency Marketing CTR Demonstrating Intent 40

LeanData

AUGUST 5, 2015

As recently posted on Uberflip by Adam New-Waterson. Two months ago, I became the Chief Marketing Officer of a Series A startup, LeanData. During this time of evaluation, I’ve been learning what we’ve done in the past and how successful those efforts have been. In my previous role, I oversaw a sizable demand gen budget that included advertising, syndication, interactive content and marketing technology.

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

Content Standard

AUGUST 5, 2015

These days, everyone from marketers to C-level executives want to know that they’re dedicating the right resources—whether it be time or money—to ensure their organization sees a return on investment. As more organizations begin to commit time and money specifically to content marketing, closing the ROI loop remains tough. It becomes increasingly more difficult to measure the ROI of your content marketing strategy if your organization has not determined what key performance indicators (KPI

Content Marketing 40

Content Marketing Content ROI Marketing & Strategy 40

LeanData

AUGUST 5, 2015

As recently posted on Uberflip by Adam New-Waterson. Two months ago, I became the Chief Marketing Officer of a Series A startup, LeanData. During this time of evaluation, I’ve been learning what we’ve done in the past and how successful those efforts have been. In my previous role, I oversaw a sizable demand gen budget that included advertising, syndication, interactive content and marketing technology.

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Brandfolder

AUGUST 5, 2015

We’ve all heard the saying “don’t judge a book by its cover.” This is a great philosophy - but when it comes to package design, we're making an exception! The truth.

Design 40

Design Examples 40

LeanData

AUGUST 5, 2015

As recently posted on Uberflip by Adam New-Waterson. Two months ago, I became the Chief Marketing Officer of a Series A startup, LeanData. During this time of evaluation, I’ve been learning what we’ve done in the past and how successful those efforts have been. In my previous role, I oversaw a sizable demand gen budget that included advertising, syndication, interactive content and marketing technology.

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

Convince & Convert

AUGUST 5, 2015

They say that all good things must come to an end, and this is the end of Jay Today. After 150 or so episodes of the Jay Today Show, I’m packing it in. I learned a lot doing this show for the past year. 1. I definitely proved that this format works. Short video has a real future. When we first started doing this, it was a little crazy, especially to do it as frequently as I’ve been doing it (3x/week).

Advertising Agencies 156

Advertising Agencies Advertising Mediums Video Marketing Opinions 156

Marketing Insider Group

AUGUST 5, 2015

In the political world, there is an axiom that “money is the mother’s milk of politics.” For B2B Internet marketing and websites, the axiom is “content is king.”. Content is what people – and search engines – are looking for. It’s what drives visitors to your site and converts prospects into leads. Without great content, you’ve got a cannon with no cannonballs.

Marketing Websites 175

Marketing Websites B2B Lead Scoring Lead Ranking 175

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hinge Marketing

AUGUST 5, 2015

What are the benefits of market research for professional services firms? Is it worth the cost? And does it really matter? These are some of the questions we get from our clients when we recommend researching their current clients and target markets. While on some level we all know that market research is a good thing, these are legitimate questions.

Cost 80

Cost Research Sample Marketing & Strategy 80

KEO Marketing

AUGUST 5, 2015

Content marketing has exploded in popularity as businesses in all sectors have realized its incredible value in helping to achieve a range of important goals. Many companies have made content a top priority, and have committed to devoting considerable time and resources towards developing and executing an effective, comprehensive content marketing strategy.

ROI 58

ROI B2B Marketing Planning B2B 58

Hubspot

AUGUST 5, 2015

Until the 1950s, most people thought sleep was an entirely passive activity. Nowadays, we know that our brains are actually very active when we're sleeping. In fact, neurons in our brain fire nearly as often when we’re asleep as when we're awake -- and they consume almost as much energy. Why? Some scientists say it’s because neural circuits replay important memories when we sleep.

Hubspot 61

Hubspot Activities Media Product 61