33Across
MARCH 21, 2024
The spring season brings fresh opportunities for home, cleaning, and DIY brands to connect with consumers ready to refresh their living spaces. As people shift into the spring cleaning mindset, marketers should be prepared to engage these motivated home buyers. Use this checklist to inform. The post Spring Cleaning Checklist: Essential Tips for Marketers appeared first on 33Across.
SendX
MARCH 21, 2024
Understand the transformative power of emojis in email marketing, and how these tiny digital expressions are strategic tools that can amplify your message.
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Martech
MARCH 21, 2024
Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.
SendX
MARCH 21, 2024
Have you ever wondered why some emails receive prompt responses while others just get ignored? The secret lies in how you begin and end your email. Crafting the perfect email greeting and closing sets a positive, professional tone for your message.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
MARCH 21, 2024
As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, proc
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Televerde
MARCH 21, 2024
What fuels the human spirit to persevere against all odds? That’s a question that many people ask themselves when faced with a seemingly impossible challenge. Whether it’s a personal goal, a difficult workout, a loss, or another life obstacle, something within us gives us the strength to keep going. As someone who has been working out for the past 14 years, I’ve experienced many moments of grit, perseverance, and the pure will to carry on when everything in my body screams, “Stop!
Optinmonster
MARCH 21, 2024
Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction.
illumin
MARCH 21, 2024
Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Marketers need to use specific and relevant keywords to sell their brand. The context surrounding a word is just as important as the word itself. Keywords and product names can be flagged as inappropriate or irrelevant out of context.
Sprout Social
MARCH 21, 2024
Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ahrefs
MARCH 21, 2024
Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down.
CMSWire
MARCH 21, 2024
Discover how customer analytics powers up personalized marketing and customer retention to drive your business success. Continue reading.
Content Marketing Institute
MARCH 21, 2024
People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.
CMSWire
MARCH 21, 2024
Dive into the disastrous Willy Wonka Experience in Glasgow, where marketing dreams clashed with reality, leading to a viral cautionary tale. Continue reading.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Optinmonster
MARCH 21, 2024
Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting? The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What
Stevens & Tate
MARCH 21, 2024
When it comes to branding, the importance of a compelling logo cannot be overstated. A well-crafted logo isn’t just a passing marketing trend. It serves as the cornerstone of your brand’s identity, encapsulating your ethos and distinguishing you in a crowded marketplace. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image.
Ahrefs
MARCH 21, 2024
Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It took 51 minutes! That’s a long time to wait!
Goodish Agency
MARCH 21, 2024
GA4 integrates with various business tools to track user actions, providing comprehensive insights into customer experiences. This enhances marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Animalz blog
MARCH 21, 2024
A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. “We’d love to help our clients create something similar,” I told him. John’s response? “They may feel differently if they saw the costs.” Editor’s note: This post was updated in 2024 by the Animalz team, based on a recent Q&A with Jimmy Daly to reflect the evolution in his thinking about the Library vs.
CMSWire
MARCH 21, 2024
DOJ and 16 states take on Apple in a landmark lawsuit, claiming Apple's "Walled Garden" strategy hinders competition and innovation, impacting consumers. Continue reading.
Tiecas
MARCH 21, 2024
B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search?
CMSWire
MARCH 21, 2024
Understanding content management as a practice will become more critical for organizations. Continue reading.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Engagio
MARCH 21, 2024
It’s no secret; executing a new GTM Strategy can be daunting for sellers and marketers alike. When it comes to account-based marketing and selling, the Demandbase professional services team has years of experience to help get you up and running and in-market executing quickly and effectively- from a guided implementation process to expert strategic and technical advice to analyzing your GTM performance, our professional services are here for you.
Martech
MARCH 21, 2024
Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. At the same time, OpenAI’s chatbot store is filling up with spam created by … you guessed it … AI. I am not saying we’ve reached peak AI recursiveness, but I am not not saying it, either. I guarantee that sentence will get past all AI-content detectors because AI can’t do silly.
Genroe
MARCH 21, 2024
Unlock the power of customer feedback analysis! Learn the best methods and tools to drive growth and success. The post The Ultimate Guide to Customer Feedback Analysis: Strategies, Tools & Best Practices appeared first on Genroe | Customer Experience | Net Promoter Score.
Confessions of a B2B Marketer
MARCH 21, 2024
Seismic's website Winnie Palmer on LinkedIn Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, L
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Sana Commerce
MARCH 21, 2024
Learn tactics to increase web store adoption rates When you’re responsible for online revenue, identifying the friction points in your buyer experience is critical for channel success. Find out how you can map out your order processes, and learn about tools you can leverage to improve them. What we’ll cover: Gain insight into your digital commerce challenges: Understand how to identify and address the specific obstacles hindering adoption rates and revenue growth in your digital commerce ecosyst
PathFactory
MARCH 21, 2024
Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous It’s true: more buyers to your website are going to be anonymous—and that’s OK! PathFactory’s Christine Polewarczyk and 6Sense’s Kerry Cunningham sat down to discuss the hidden details about anonymous B2B buyers (and what to do about it) based on the recent report from 6sense: “ 2023 Buyer Experience Report ”.
Madison Logic
MARCH 21, 2024
Recognition spotlights companies dedicated to fostering a people-first workplace culture and prioritizing the employee experience NEW YORK, NY — March 21, 2024 — Madison Logic , the leading global digital account-based marketing (ABM) activation platform, announced today that it has been named one of the 2024 Top Workplaces USA by USA Today and Energage, a purpose-driven organization that builds and brands employers of choice.
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