ClickDimensions
MARCH 21, 2023
Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. Marketing Automation gives marketers the power to produce and distribute targeted strategies across the globe, all at the click of a button.
Marketing Insider Group
MARCH 21, 2023
There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given?
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Vision Edge Marketing
MARCH 21, 2023
Scaling a business is the focus of this episode of What’s Your Edge? Scaling, regardless of the company stage, has been a recurring topic in many of our customer, partner, and prospect conversations of late. We too have been exploring how to scale which is why we launched our online store. Scaling a business is often compared to climbing a mountain, and for good reason.
ANNUITAS
MARCH 21, 2023
Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. The company is making a slew of product announcements across its portfolio, but for the core Adobe Marketo Engage and Measure product lines, the announcements focused on three key areas: Dynamic Chat Interactive Webinar Management Advanced Analytics The company also announced some strong new customer wins and solid momentum for the Adobe Market
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
MARCH 21, 2023
Should you be worried that ChatGPT taking over your SEO job? Here's what to expect about the hot topic in this week's Ask An SEO. The post Will AI Kill SEO? We Asked ChatGPT appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
MARCH 21, 2023
Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool.
The Daily Egg
MARCH 21, 2023
You’ve likely heard the phrase, “If you’re not doing A/B testing, you’re guessing” many times while reading various marketing blogs. This is. The post Start A/B Testing Today with 6 Simple Steps appeared first on The Daily Egg.
Benchmark Email
MARCH 21, 2023
When applied strategically, you can use email marketing to generate a significant amount of website traffic. You can target specific pages, blog posts, or landing pages in your email campaigns, creating an influx of eyes on certain promotions, educational material, and product pages. This is obviously beneficial in terms of exposure, but it can also… The post How to Track Email Traffic Using UTM Tracking appeared first on Benchmark Email.
Search Engine Journal
MARCH 21, 2023
LinkedIn's latest features for business pages aim to enhance brand visibility, audience engagement, and hiring efficiency. The post LinkedIn Rolls Out 4 Updates For Business Pages appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
MARCH 21, 2023
Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can't – no matter what Steve Jobs once claimed. Here's why.
Martech
MARCH 21, 2023
Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. Firefly is a new group of generative AI models focused on creating images, video and text effects. Firefly uses generative AI with graphics tools like brushes, color gradients and video tools to speed up production and make it easier for creators to make high quality content.
HG Data
MARCH 21, 2023
Hayden Kemp-Robertson, Account Manager, provides a quick visual example of how one of his IT services clients was able to win a large SAP cloud migration opportunity by using Technology Intelligence from HG Insights. The post HG Use Case: SAP Cloud Migration Opportunity appeared first on HG Insights.
Televerde
MARCH 21, 2023
One of the crucial roles in any successful sales team is the sales development representative (SDR). Their role is to help move prospects through the sales pipeline using their impressive SDR skills. SDRs take over much of the early sales process, including nurturing leads, before passing them on to account executives to close the deal. Without an SDR team, your sales team could be overburdened with many tedious tasks and end up spending less time closing deals.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
MARCH 21, 2023
Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. DMPs allow marketers to understand customers and their purchasing behaviors better.
Search Engine Journal
MARCH 21, 2023
TikTok updated its Community Guidelines to include new rules related to AI-generated content and how public figures can be used for artistic and educational content. The post TikTok Updated Community Guidelines To Include AI Content appeared first on Search Engine Journal.
Martech
MARCH 21, 2023
Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks , which have grown from a small portion of the budget a decade ago to a significant piece of the pie, are often the first to go under scrutiny. As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools.
Ahrefs
MARCH 21, 2023
However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding too many of these plugins.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Scoop.it
MARCH 21, 2023
2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition.
Anteriad
MARCH 21, 2023
We know our best investment is in our people, which is why we’re committed to providing an enhanced People Experience at Anteriad. Our commitment has earned us recognition as a certified Great Place to Work and inspires us to continue to adapt and improve our employee experience. Here are some of the ways we engage employees throughout their career journey and align them to our values (Lead & Learn, Innovate & Inspire, Collaborate & Celebrate, and Do More & Do Good).
The Freeman Company
MARCH 21, 2023
The post Freeman Trends Report Q1 2023 appeared first on Freeman.
Mass Analytics
MARCH 21, 2023
Marketing Mix Modeling 101 The right ingredients for a fully optimized marketing budget If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM. But before we dive into the slightly technical side of this article, let’s just imagine you’re baking a cake.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Digilant
MARCH 21, 2023
With every delay in Google’s cookie deprecation, it becomes easier for advertisers to question whether third-party cookieless advertising will actually come to be. The reality? The cookieless future is still coming. While it seems like every other marketing headline is about the removal of third-party cookies, the industry and technology have been actively moving toward replacing cookies as the main currency in advertising for a while now.
OnMessage
MARCH 21, 2023
Research from Duke University states, “An effective culture is like an invisible hand at work inside of each of the employees that helps to guide their decisions and judgments in a way that the overall corporation would desire it to be.” That invisible hand is at work when every employee believes in the [.] The post Without Clarity Around Your Story and Strategy.
SalesIntel
MARCH 21, 2023
As a business owner or marketer, it is important to understand your total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) to gauge the size and potential of your business. However, it can be challenging to obtain accurate and reliable data to determine these market sizes. This is where technographic data come into play.
Walker Sands
MARCH 21, 2023
How do you know when it’s time to rebrand? Does your brand need to refresh its visual identity or create more focused messaging? Or is it time for a bigger change? A rebranding initiative can take your brand to the next level, but it can also create certain risks. With so much at stake, it’s important to understand how to evolve your brand while protecting its core elements.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ataccama
MARCH 21, 2023
Microsoft Azure customers worldwide now gain streamlined access to the Ataccama ONE Unified Data Management Platform to take advantage of the scalability, reliability, and agility of Azure to drive application development and shape business strategies.
Square 2 Marketing
MARCH 21, 2023
Your marketing and sales efforts are evolving. You’re hiring more people, you’re leaning into creating a more remarkable sales process, and you’ve started making changes to your process to improve your close rate. Finally, your marketing team is starting to add new tactics and channels. Sound familiar? This is typically what happens when companies start doubling down and investing in sales and marketing to drive revenue and growth.
Valasys
MARCH 21, 2023
What is Lead Nurturing? B2B lead nurturing builds relationships with potential customers and guides them through the sales funnel to ultimately become paying customers. However, there can be several bottlenecks that can hinder the lead nurturing process. This blog post will discuss the common bottlenecks in B2B lead nurturing and ways to overcome them.
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