Only B2B
OCTOBER 3, 2023
In the ever-evolving landscape of B2B marketing, where competition is relentless, and digital marketing strategies continuously shift, the importance of Marketing Qualified Leads (MQLs) stands out like a guiding light. MQLs represent more than just prospects; they embody potential customers who have ventured deeper into your sales funnel, demonstrating a keen interest in your products or services.
Marketing Insider Group
OCTOBER 3, 2023
Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. In other words: If you’re not giving your about us page enough love, you could be losing out on revenue.
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Vision Edge Marketing
OCTOBER 3, 2023
[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. The quest to discover new customers and retain the loyalty of existing ones is not without challenges.
Martech
OCTOBER 3, 2023
Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
OCTOBER 3, 2023
What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Acrolinx
OCTOBER 3, 2023
Want more people to share your content? Rainer Gawlick shares the secrets behind content that people will want to share with their friends. The post Maximizing Your Reach: How To Get People To Share Your Content appeared first on Acrolinx.
Martech
OCTOBER 3, 2023
The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. The company also enhanced Marketo and Workfront integration with a quick way to implement Review and Approval workflows between the two platforms.
Benchmark Email
OCTOBER 3, 2023
Small online retailers are embracing innovation and carving out their own unique space. The digital marketplace offers an abundance of opportunities, but navigating this landscape requires a strategic approach tailored to the specific needs and challenges of small businesses. In this article, we delve into the dynamic world of eCommerce, unveiling a comprehensive guide for… The post Winning at eCommerce: Strategies for Small Online Retailers appeared first on Benchmark Email.
Martech
OCTOBER 3, 2023
Managing resources is not just a buzzword; it’s the cornerstone of organizational success. But sometimes, the constant juggling act between overworked and underutilized team members can be exhausting. The key to successfully managing resources is a seamless workflow that maximizes output while keeping your team balanced and motivated. Join Chris O’Neal, Adobe’s expert on resource management strategy and learn how to unlock your team’s potential.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Benchmark Email
OCTOBER 3, 2023
When a customer visits your website, the ultimate goal is to get them to make a purchase. Unfortunately, customers aren’t ready to buy during the discovery phase of the buyer’s journey. Instead, they’re mostly looking for information. And eventually, if they trust your brand enough, they may choose to make the ultimate purchase decision.
Martech
OCTOBER 3, 2023
Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.
Goodish Agency
OCTOBER 3, 2023
Strengthen your brand identity using InVideo! Customize messages, analyze audience engagement, and uphold content consistency for a lasting impact.
SendGrid
OCTOBER 3, 2023
Google has announced a new set of requirements for senders with volumes greater than 5,000 emails per day to Gmail. Here's a closer look at the requirements. The post New Sending Requirements for Gmail & Yahoo! appeared first on SendGrid.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Square 2 Marketing
OCTOBER 3, 2023
You can’t do anything in marketing today without hearing about artificial intelligence (AI). From writing blogs to analyzing data to creating chatbots, it seems like AI can help with it all. And with conversational AI, you can add a human touch to marketing tasks as you complete them faster. But is conversational AI worth the investment, or is it a fleeting trend?
Kevin Indig
OCTOBER 3, 2023
Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Insights from SE Ranking can now be accessed straight from the Wix dashboard—giving you a deep understanding of who your website is competing with for clicks. Learn More So, it’s out: leaked documents in Google’s antitrust lawsuit confirm Google uses clicks in ranking.
SendGrid
OCTOBER 3, 2023
Learn how you can use AI email subject line generators to create better, more compelling email subject lines at scale. The post AI Email Subject Line Generators: How to Use AI to Boost Opens appeared first on SendGrid.
DivvyHQ
OCTOBER 3, 2023
Internationalizing your website content is more than just duplicating website pages and translating words. With so many technical and SEO implications, it's important to have the right strategies in place. Discover the 5 best practices to unlock the benefits of international search engine optimization, such as improved local search appearances, increased organic traffic, and qualified leads.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Anteriad
OCTOBER 3, 2023
If chosen wisely, your content syndication partner will provide invaluable knowledge in helping you develop your content syndication program.
Ignite
OCTOBER 3, 2023
Simply put, everyone is attracted to incentives. From free samples at the supermarket or a free T-shirt for signing up for a service to getting an item at a reduced cost (or perhaps even free) just for buying another item, the feeling of getting “something for nothing” is a powerful emotional trigger that is usually quite effective as a reward strategy that leads to further purchases.
PureB2B
OCTOBER 3, 2023
In this article, we list down the challenges encountered by clients in their demand generation journey, and how DemandScience can help them overcome them.
SmartBug Media
OCTOBER 3, 2023
The success of a sales strategy largely depends on the efficacy of its sales pipeline. A healthy, well-planned, and well-managed pipeline not only ensures a steady flow of leads but also facilitates accurate sales forecasting. In this article, we'll walk through several best practices for implementing ideal HubSpot deal stages that align with your team.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Method and Metric
OCTOBER 3, 2023
You’re diligently launching new online campaigns, consistently writing engaging blog posts and sending out weekly newsletters. Yet, your sales figures remain stagnant. Writing new content that aligns with your brand voice and strategically placing CTAs isn’t enough. Here’s how to create content to help you turn prospects into customers.
ScanmarQED
OCTOBER 3, 2023
What is price elasticity? Basic demand and supply theory tells us that demand will go down when prices go up. But by how much? If you increase prices by 10%, will demand decrease by 10%? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity. For example, prices increase by 5%, but after that demand drops by 10%.
SmartBrief - Marketing
OCTOBER 3, 2023
One of the biggest trends in Hollywood of late is crossover events that involve different intellectual properties. This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience. Superhero movies involving the Avengers and the Justice League immediately come to mind.
Bannerflow
OCTOBER 3, 2023
The social media landscape is ever-evolving and marketers need to stay updated to get the best results. In order to help you stay on track, we’ve put together some of the latest updates to social media platforms in the past few weeks.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Sana Commerce
OCTOBER 3, 2023
For businesses in the midst of a digital transformation project, an e-commerce partner can ensure a successful implementation process. B2B organizations in the process of setting up a web store understand there’s complexity involved in choosing a platform that guarantees ROI. However, it’s not just about choosing the right software; it’s also about finding the perfect e-commerce partner to ensure a successful implementation.
Anyword
OCTOBER 3, 2023
How do you highlight and amplify your best-performing messaging? Before AI, you would have had some very time-consuming manual work ahead of you. But not anymore! There’s a much faster way to identify your best-performing messaging, and to include it in your future content creation. This tool turns a time-killing, anti-creative process into an easy jumping off point for creative thinking and better-performing content.
MarketMuse
OCTOBER 3, 2023
Unlock the power of AI with MarketMuse's AI assistant for Optimize and create engaging content that captivates your audience like never before.
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