Influitive

OCTOBER 28, 2015

When you’re seeking a new solution, who do you turn to for advice? Referrals and recommendations from colleagues , and those who work in the same industry as you—naturally. They understand your unique sets of needs and challenges, and are most likely to provide sound advice based on their own experience. Trust is one of the most important factors in any relationship—especially business-to-business relationships where thousands or perhaps even millions of dollars might be at stake.

B2B Marketing 182

B2B Marketing Paid Search Agency Peer-to-peer B2B 182

Marketing Insider Group

OCTOBER 28, 2015

Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How Does Board-Level Marketing Experience Impact Firm Performance?

CMO 165

CMO Gartner Case Studies Paid Search Agency 165

Biznology

OCTOBER 28, 2015

When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign. This number can then be used as a benchmark for evaluating campaign investments, and deciding which ones are likely to work.

Sales Qualified Leads 165

Sales Qualified Leads Cost per Lead Sales Leads Leads 165

Writing on the Web

OCTOBER 28, 2015

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned cont

Top of Funnel 163

Top of Funnel Marketing Funnels Product Content Marketing 163

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

OCTOBER 28, 2015

Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we setting our sight too high? Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How […]. The post Are CMO Ambitions Too Low? appeared first on Marketing Insider Group.

CMO 159

CMO Marketing Report Ad Building Marketing & Strategy 159

Convince & Convert

OCTOBER 28, 2015

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. (highlight to tweet). The much-hyped digital revolution impacted businesses more through smartphone apps than any other avenue.

Business 158

Business Peer-to-peer Mobile Marketing Impressions 158

Vidyard

OCTOBER 28, 2015

For most of us, video exploded across our personal lives 5 or more years ago. But now it’s our company’s turn with videos being created for our customers, partners, resellers, analysts, investors, our sales teams, other employees and of course every one of our executives. So with this growth in volume how do we maintain quality? How do we continue to produce stories worth watching?

Storytelling 85

Storytelling Video Marketing Work Management Television marketing 85

Convince & Convert

OCTOBER 28, 2015

Sustainability at the Highest Level. In addition to his position at Dell, Bruno Sarda is also an adjunct professor and a Senior Sustainability Scholar for the Global Institute of Sustainability at Arizona State University. . He spent ten years with Charles Schwab working to change how the internet transformed the experience of the individual through the power of technology, and he has traveled the world speaking about sustainability and storytelling, focusing on the business end of sustainabilit

Storytelling 127

Storytelling Barriers Linkedin Twitter 127

Hinge Marketing

OCTOBER 28, 2015

To be successful with content marketing, you need to start with strategy. Your content strategy broadly defines the subjects related to your offering that you’ll address to meet your potential clients’ information needs. Once you’ve honed your strategy, you need the tactical steps to make it happen. That’s the job of the editorial calendar.

SEO 77

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 77

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KEO Marketing

OCTOBER 28, 2015

With mobile now accounting for more U.S. search traffic than desktop, it is no surprise that Google is making it a priority to embrace mobile-friendly systems and tools. To that end, the search company just announced the launch of the Accelerated Mobile Pages Project. This project is designed to improve the mobile experience by allowing pages to load more quickly on mobile devices.

Google 62

Google Paid Search Agency Mobile Advertising Advertising Agencies 62

Hubspot

OCTOBER 28, 2015

The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth. Despite the evidence of improved business performance , it’s still a rarity to find an organization that has and maintains full alignment. The good news is that the issue is getting far more attention than ever before, and more organizations are making progress.

Sales Qualified Leads 56

Sales Qualified Leads Top of Funnel Effectiveness Allocation 56

JotForm

OCTOBER 28, 2015

We are proud to have thousands of users in every European country. Until recently, we were part of what was known as the “Safe Harbor” framework, which allowed US companies to store data for their European customers in the US. Unfortunately, a European court recently invalidated the Safe Harbor fram.

Companies 48

Companies 48

Hubspot

OCTOBER 28, 2015

Emotions are always high during the holiday season, and that puts you, the ecommerce vendor, in a very pleasant situation. Emotions often lead to purchases, especially if you target those emotions responsibly. Knowing which emotions to invoke can lead to some seriously amazing sales. Let’s take a look at which will fill carts on your ecommerce site.

Product 55

Product eCommerce Bundling Trust Marketing 55

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Leadspace

OCTOBER 28, 2015

Last week’s MarketingProfs B2B Forum 2015 in Boston had something for nearly every marketer, whether in lead generation, demand generation, content marketing, social media marketing, predictive analytics and lots of other SEO keywords. If I had to sum up the key theme of the event (and that’s certainly a helpful blogging technique), it was the necessity of understanding your customers and the business problems keeping them awake at night, then finding ways to help them solve those problems.

Practices 48

Practices B2B Best Practices Digital Marketing Funnels 48

Hubspot

OCTOBER 28, 2015

According to a recent national survey , to stay competitive colleges and universities “are focusing on branding and marketing far more than in previous years.” For many schools, the emphasis and investment is shifting toward building brands that differentiate from the competition and, for some schools, this includes hiring marketing leadership from the corporate world.

Advertising Agencies 51

Advertising Agencies Digital Marketing Funnels Paid Search Agency Top of Funnel 51

SnapApp

OCTOBER 28, 2015

Marketers have a lot of how questions when it comes to demand generation: How do we connect with our target audience? How do we drive sales? How do we engage with one person and everyone at the same time? The answer is always personalization. Personalization is not just adding someone’s name to a marketing email — it’s so much more than that. To understand the difference between generalized and personalized content, think about the contrast between a meaningful coffee date between two new friend

Work Management 48

Work Management B2B Marketing Personalization Marketing Management 48

Brandfolder

OCTOBER 28, 2015

The life of a digital asset can be a tumultuous one. Imagine you’re a logo for a limited-edition Pumpkin Ale that’s only available around Thanksgiving. Once you’ve gone through multiple.

40

40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convert

OCTOBER 28, 2015

I recently spoke to a colleague in the conversion optimization field. He told me about a client he had worked with that had added a printable coupon to their site. Yet, surprisingly, the coupon did not increase their conversions. After much pushing, they finally agree to run a survey. To their surprise, they found out.

Optimization 40

Optimization Analytics Customer Surveys Conversion 40

Brandfolder

OCTOBER 28, 2015

The life of a digital asset can be a tumultuous one. Imagine you’re a logo for a limited-edition Pumpkin Ale that’s only available around Thanksgiving. Once you’ve gone through multiple.

40

40

Content Standard

OCTOBER 28, 2015

To invigorate their mobile marketing strategy, digital marketing experts may want to take a hint from an unlikely source: publishers. At newsrooms across the globe, the “mobile editor” is a new job role with increasing importance. Journalists and editors are developing innovative ways to bring stories to mobile-loving audiences, whether it’s making a news story more navigable on a smartphone or integrating video more prominently.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Tips 40

Hubspot

OCTOBER 28, 2015

Have a presentation coming up that involves PowerPoint slides? Creating the content and design for a new presentation can be a daunting task. Between outlining, deciding on a design, filling it out, and finalizing the details, it's not uncommon for a few questions to pop up. Where's the best place to start? Are some steps better to take before others?

Template 57

Template Design Paid Search Agency Press 57

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Content Standard

OCTOBER 28, 2015

The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014. Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. As a writer, this scares me. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script.

Video Marketing 76

Video Marketing Brand Identity Branding Peer-to-peer 76

Adobe Experience Cloud Blog

OCTOBER 28, 2015

Author: Marissa Lyman In the words of the great Beyoncé, “All the single marketers (All the single marketers). Now put your hands up!”. When I got out of my last relationship, my boss suggested that the best thing I could do was throw myself into my work. Be careful what you wish for… I don’t think a blog on what online dating has taught me about personalized marketing was what he had in mind, but here we are.

Personalization 105

Personalization Planning B2B Thought Leadership Thought Leadership 105

Hubspot

OCTOBER 28, 2015

Have you ever watched a movie where you find yourself really rooting for the main character? How about when young Forrest Gump breaks free of his leg braces and escapes the bullies on bikes? It's hard not to let out a little, "Run, Forrest, run," while you're watching it, right? Likeable people tend to have that effect on us. From the way they respond to situations to the way in which they carry themselves, they make it easy for us to respect and appreciate them.

Tips 59

Tips Forrester Act-On Studies 59

Content Standard

OCTOBER 28, 2015

The online universe streams more than 38.2 billion videos per year, up 43 percent since 2014. Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. As a writer, this scares me. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script.

Video Marketing 42

Video Marketing Brand Identity Branding Peer-to-peer 42

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

OCTOBER 28, 2015

Ever wanted to write out a word, but realized you weren't quiiite sure how to spell it? We all face this challenge every once in a while, and the internet -- or autocorrect -- isn't always there to save the day. This is when we need to put ourselves in the shoes of a spelling bee contestant. When they're up on stage and encounter a word they don't know how to spell, what do they do?

Internet Marketing 61

Internet Marketing Practices Media Business 61