The Forward Observer

DECEMBER 8, 2023

The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger About the Book Growth is a leadership issue, not a sales issue. However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization.

Ad Building 135

Ad Building Brand Identity Branding Marketing & Strategy 135

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

DECEMBER 8, 2023

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. Why we care. While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic.

Tagging 116

Tagging Paid Search Agency User-Generated Content Communities 116

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. It has gained traction among B2B marketers for its ability to provide more insight into their target accounts – allowing for personalized messaging and content that addresses the most pressing pain points.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Optinmonster

DECEMBER 8, 2023

Are you looking for the best coming soon plugin for your WordPress site? Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance.

Best Practices 100

Best Practices Landing Pages Template Work Management 100

The Daily Egg

DECEMBER 8, 2023

Fast, friendly, and effective customer support is the backbone of any successful ecommerce or SaaS business. With so many customer service tools. The post Desku Review appeared first on The Daily Egg.

eCommerce 110

eCommerce Tools Service Effectiveness 110

Bannersnack

DECEMBER 8, 2023

8 minutes read Now it’s easier than ever for professionals worldwide to connect. With 930 monthly active users and 63 million businesses covering 200 countries, LinkedIn is the world’s largest social media network for companies and professionals. A recent report shows that 92% of recruiters use the platform to research candidates. However, to make a powerful impression in the crowded online world of LinkedIn, you’ll need a strong profile that stands out.

Profiling 98

Profiling Linkedin Banners Social Media 98

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? [Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

DECEMBER 8, 2023

From dataset origins to AI applications: How the new Data Provenance Standards are setting a benchmark for responsible AI deployment. Continue reading.

Transparency 104

Transparency Advertising Benchmark Generation Marketing 104

Content Marketing Institute

DECEMBER 8, 2023

To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.

Network Marketing 92

Network Marketing Media Spending Advertisements 92

Martech

DECEMBER 8, 2023

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble bragging on the internet. But since creating the policy, reputable publishers including Gannett ( here and here ) and Sports Illustrated were accused of using generative AI to create articles and publish them under phony bylines.

Marketing AI 86

Marketing AI Generation Privacy Protection Copyright 86

DivvyHQ

DECEMBER 8, 2023

Are you looking for ways to leverage user-generated video content for your brand? Check out our comprehensive guide from guest contributor Nico Prins to learn why UGC video content is important, understand the various types of UGC video (with examples!), and get tips for encouraging your audience to create compelling video content on your behalf.

User-Generated Content 85

User-Generated Content Video Marketing Generation Content 85

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

DECEMBER 8, 2023

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. “There was a movie by Woody Allen called ‘Zelig’ about a guy who showed up at all the important events in history but was never part of them. I kind of feel like that in the tech world.

Merchandising 79

Merchandising Work Management Thought Leadership Marketing Management 79

Heinz Marketing

DECEMBER 8, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing If this year has taught us anything, it’s that the world is speeding up. Projects that used to take hours can now be completed in a few minutes with the right tools. As you can imagine, this shift has had a major impact on the marketing landscape. And expectations around quickly launching new programs or adjusting existing campaigns.

Lead Ranking 72

Lead Ranking Work Management Customer Satisfaction Cold Calling 72

CMSWire

DECEMBER 8, 2023

Sometimes the secret to making progress toward a customer-centric strategy as a cross-organizational principle is the verb, "compromise." Continue reading.

Marketing & Strategy 66

Marketing & Strategy Loyalty Marketing 66

The Daily Egg

DECEMBER 8, 2023

Chatbots were the worst in the early days. Common practice was ignoring the auto responses and just typing “speak with a representative”. The post Tiledesk Review appeared first on The Daily Egg.

Practices 60

Practices 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CMSWire

DECEMBER 8, 2023

Cybersecurity: The best kept secret to a successful AI-driven customer experience. Continue reading.

Best Practices 80

Best Practices 80

SalesIntel

DECEMBER 8, 2023

The quest to understand and engage potential leads with precision and relevance is a linchpin for success. Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads. This article delves into the strategic integration of enriched data, unveiling its pivotal role in not just understanding but actively engaging and converting potential leads.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Lead Forensics

DECEMBER 8, 2023

What is Lead Forensics? Lead Forensics is a cutting-edge tool focused on B2B lead generation. Its core functionality lies in: Identifying visitors: Know who’s visiting your site right now. Sales lead notifications: Immediate alerts for potential sales opportunities. Detailed company information: Get the specifics about companies browsing your platform along with the pages they visited.

Marketing Analytics Tools 52

Marketing Analytics Tools Comparison Lead Ranking Analytics 52

Full Circle Insights

DECEMBER 8, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 1 Today’s marketers have more ways than ever before to get in front of customers. While new technologies have made omnichannel campaigns possible, measuring which marketing touchpoints are most effective and generate the most revenue remains challenging via Salesforce Marketing Cloud. » As we move closer to 2024, the call to action is clear: it’s time to solve the attribution conundrum once and for all.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Allocation 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Lead Forensics

DECEMBER 8, 2023

This type of approach naturally lends itself to targeting larger businesses over a longer period of time and the end result should make all your efforts worthwhile – securing you larger and longer lasting accounts. But it doesn’t just have to be large accounts. It could equally be used to target smaller companies within a specific industry. Either way, you’ll want to ensure you’re on track and hitting your targets, especially as you’ll be focusing so much of your resources on a specific account.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Automation Services Marketing Management 52

LeanData

DECEMBER 8, 2023

Get up to speed on the latest LeanData-Salesloft Rhythm integration. Learn how to optimize campaign signals and put them to work in powerful plays. The post Using the LeanData-Salesloft Rhythm Integration to Optimize Campaign Signals appeared first on LeanData.

Optimization 52

Optimization Campaigns 52

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. With this speedy growth, it’s easy to overlook the many benefits of managed service and to ignore the potential it has for marketers concerned with brand safety or without th

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Drew Neisser

DECEMBER 8, 2023

What are you using AI for? According to CMO AI advisor Nicole Leffer , that’s the wrong question to ask. Instead, CMOs should be asking, “What are we not using AI for, and how can we?” Nicole is CMO Huddles’ favorite GenAI genie. She returned to a recent CMO Huddles Bonus Huddle to share a wide range of use cases for GenAI, from copywriting to image generation, from landing page analysis to strategic insights.

Copywriting 52

Copywriting CMO Landing Pages Analysis 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Full Circle Insights

DECEMBER 8, 2023

Trends to Watch in 2024 [Part 1]: Dig into Salesforce campaign attribution, explore trends, and highlight how to take control of your attribution models.

Campaigns 52

Campaigns Trends Marketing 52

Valasys

DECEMBER 8, 2023

Developments teams can no longer ignore automated API testing because of its growing importance and how central it has become in apps. The automated API testing assists in ensuring good quality, detects defects early enough, and promotes quicker development. In this article, we will delve into some crucial aspects that make it more desirable to go for automated API testing rather than manual inspection.

API 45

API Allocation Automation Validation 45

ClickDimensions

DECEMBER 8, 2023

As the Marketing Cloud for Microsoft Dynamics , ClickDimensions has helped organizations around the globe redefine how they work, attain results and drive continual improvement. Amnesty International Denmark has been a ClickDimensions customer since 2019.

Organization 40

Organization Case Study Case Studies Studies 40