ViewPoint
MARCH 3, 2016
This is Part Two of a two-part blog (read part 1 here) about how to improve accuracy in lead/revenue projections in organizations with a complex sales process: To recap part one, simple lead generation calculators miss these four things: They don’t take critical metrics (like last year’s revenue) into account. They have too much confidence in inbound-only strategies.
Tomorrow People
MARCH 3, 2016
Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful?
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ANNUITAS
MARCH 3, 2016
As the event season swings into high gear, we caught up Craig Rosenberg, Co-Founder and Chief Analyst at TOPO, author of the Funnelholic , a must-read blog for any B2B marketer and producer of the newest event, the TOPO Sales Summit. Q: Tell us three things about Craig Rosenberg. A: 1. Husband and father of three. 2. Student of B2B sales and marketing. 3.
KoMarketing Associates
MARCH 3, 2016
On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. They are instead opting to show ads only at the top and bottom of search results. The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 3, 2016
Content marketing rocks today. Content writing rocks, too. With that in mind, every entrepreneur tries to implement it to their business strategy. Content marketers have their glory days now. However, only a few clients understand that content marketing doesn’t equal content writing. The word “content” confuses them and makes them consider every content marketer a […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
NuSpark Consulting
MARCH 3, 2016
You’ve written, designed and produced a white paper. Whew! That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Sadly, it’s not going to do that if no one finds it.
Convince & Convert
MARCH 3, 2016
Image via BigStockPhoto.com. What would you do with an extra day off? This is the inspiration behind Zappos’ #TakeTheLeap campaign, an initiative to turn Leap Day into a national paid holiday. Hosted on Change.org and a dedicated Zappos website , the company offers some compelling reasons for its position. Zappos celebrated Leap Day by giving all 1,600 employees the day off as a paid holiday and encouraged them to #TakeTheLeap and cross an item off of their bucket list.
SugarCRM
MARCH 3, 2016
Starting off slow and picking up steam as you go can help ensure you have a strong foundation that can support long-term growth. Once you identify the need for a marketing automation platform and gain buy-in for implementing that platform , what’s next? It’s time to hit the ground running… almost. Marketing Automation Is About More Than Technology. When we think about marketing automation, the first thing that comes to mind is technology.
Convince & Convert
MARCH 3, 2016
Enabling Bigger Sales Through Better Marketing. As we move through the first quarter of 2016, the predicted marketing trends from the end of 2015 are beginning to emerge. In today’s hosts-only show, Randy and Chris explore Oracle Marketing Cloud’s Predictions for the State of Marketing in 2016, and discuss a key trend predicted by Matt Heinz and several other thought leaders: Sales enablement.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SnapApp
MARCH 3, 2016
By Victoria Hoffman , Content Marketing Manager at Uberflip. The average blog post takes almost 20 hours to create and costs $900 to produce. And yet, 60-70% of B2B content sits unused , meaning that the hours and dollars poured into 60-70% of your content efforts are — I hate to say it — pretty much wasted resources. The fact that most B2B content is going unused isn’t necessarily an issue with the quality of your content.
Vidyard
MARCH 3, 2016
If you’re working in a creative field, it’s very likely that you already know what a creative brief is. Maybe you’re reading them…or maybe you’re writing them! In any case, the importance of a well-written and inspiring brief is paramount to communicating yours or the client’s wishes, goals, and path for a project. The art of writing an excellent creative brief is a skill that takes some time to learn.
Hinge Marketing
MARCH 3, 2016
Don’t let the memes, cat videos and 140 character limits confuse you. Social media is a powerful tool for businesses. Big brands have been quick to capitalize on the social media craze. Unfortunately, professional service providers have been slow to catch up. And several have stumbled along the way. There are a thousand ways to approach social media and make it work for you.
Content Standard
MARCH 3, 2016
If you’re not first, you’re… …last! This is the mentality that dominates the content marketing industry. Timeliness in publishing has obvious benefits for brands, an important factor in determining how many people will discover and engage with your content. Round-the-clock trending stories are the norm because people are eating them up.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Lead Liaison
MARCH 3, 2016
Want to Know Who Provides the Best Website Visitor Tracking? In determining who provides the best website visitor tracking, a number of factors must be taken into consideration. First and foremost, it is important to choose a company with a solid reputation. As digital marketing has become increasingly important, the number of companies providing such services has grown significantly.
SWZD
MARCH 3, 2016
A small business IT director discusses the content she consumes. Easily digestible content like listicles—even if presented in a longer, white paper format — can go a long way toward putting your content front and center for busy IT professionals.
MLT Creative
MARCH 3, 2016
Making sure your website is optimized will help you attract more visitors and help those visitors to have a better experience on your website. This post will show you some easy wins in your battle for an optimized website. 1) Page titles The page title is the text that appears most prominently in search […]. The post 11 Ways To Optimize Your B2B Website For Search appeared first on MLT Creative.
SWZD
MARCH 3, 2016
A small business IT director discusses the content she consumes. Easily digestible content like listicles—even if presented in a longer, white paper format — can go a long way toward putting your content front and center for busy IT professionals.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Circle Studio
MARCH 3, 2016
The post 5 Helpful Reminders to Keep Your Content Fresh appeared first on circle S studio.
Content Standard
MARCH 3, 2016
If you’re not first, you’re… …last! This is the mentality that dominates the content marketing industry. Timeliness in publishing has obvious benefits for brands, an important factor in determining how many people will discover and engage with your content. Round-the-clock trending stories are the norm because people are eating them up.
Hubspot
MARCH 3, 2016
These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes. But, let's be honest here: How well do you really know how to use it? You may know how to plug in numbers and add up cells in a column, but that's not going to get you far when it comes to reporting on your metrics. Gone are the days when marketers could rely on their gut for important business decisions.
Content Standard
MARCH 3, 2016
When we think “influencer marketing,” we don’t often think about unassuming heroes. But what was the last “unlikely hero” story you engaged with? You know the format. An unassuming lass or lad, often in some remote town or countryside, is unceremoniously thrust into the struggles of a great conflict, only to find themselves developing into the singular, critical savior of the story.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
MARCH 3, 2016
Starting a job search is a daunting task. People often feel pressured to find a new job as quickly as humanly possible -- making it all too easy to jump headfirst into the hustle of browsing job listings and sending out applications to everything that looks remotely up your alley. Not so fast, my friend. In a world where information about you is readily available on the web and social media, it's vital that you clean up and update your digital footprint and personal brand -- before you start sen
Sales Engine
MARCH 3, 2016
Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry. In October 2014, he found an opportunity to do just that in real estate with a New York-based company called Compass.
Hubspot
MARCH 3, 2016
Think of the most successful salespeople you know. They’re equal parts artist and scientist, skilled at building trust, telling their products’ stories in a persuasive way, answering and overcoming objections and, finally, closing the deal. If you’re an ecommerce company, your website is your salesperson. And like a good salesperson, your site should bring your brand’s personality to the forefront while leveraging a few fundamental tactics of artful online dealmaking: 1) Build Trust by Highlight
Biznology
MARCH 3, 2016
I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. Last year I returned to business journalism as a contract editor at a tech news site. I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Sales Engine
MARCH 3, 2016
Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry. In October 2014, he found an opportunity to do just that in real estate with a New York-based company called Compass.
Convince & Convert
MARCH 3, 2016
Image via BigStockPhoto.com. The B2B world can feel quite stiff sometimes. And while we all technically know that it doesn’t have to be that way, we find ourselves defaulting to that stiffness within our marketing, over and over again. Because even if we do want to be fun, we still need to be professional. What if our readers don’t find our jokes funny?
Sales Engine
MARCH 3, 2016
When companies make large evaluations that have a lot of risk involved, it’s natural for them to evaluate the vendors in every way possible. This is why it’s important to have great content available that supports every stage of the buying process in a complex sale. A recent client evaluation of their data revealed that, when content marketing was used in tandem with sales, the closing rates went up, the deal sizes were larger, and the cycle times were shorter.
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