Square 2 Marketing

AUGUST 31, 2023

It’s the dog days of summer and your CEO just rolled into your office complaining about the general lack of leads the company is getting. Ouch! You tried to explain to her how everyone is on vacation. It’s a reasonable explanation, but in a couple of weeks that’s not going to fly, and if you don’t figure out what you could be doing better, you’re in for a long and painful rest of the year.

Paid Search Agency 102

Paid Search Agency Companies Marketing Leads 102

Martech

AUGUST 31, 2023

Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?

Planning 123

Planning Paid Search Agency Work Management Opinions 123

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Ahrefs

AUGUST 31, 2023

Here’s a basic example of what the code can look like: <script type="application/ld+json"> { "@context": "[link] "@type": "Movie", "name": "Barbie", "dateCreated": "2023-07-21", "image": "[link] "director": { "@type": "Person", "name": "Greta Gerwig", "birthDate": "1983-08-04" } } </script> You can see that, … Read more ›

Examples 120

Examples Personalization SEO 120

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Sprout Social

AUGUST 31, 2023

What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.

Social Media 119

Social Media Work Management Paid Search Agency Marketing Proposals 119

Bannersnack

AUGUST 31, 2023

16 minutes read AI is the buzzword of the hour. In advertising, more so than anywhere else. You’ve probably heard it thrown around many times. Every company wants to jump on the AI bandwagon, and many already have. The latter claim AI advertising is a game-changer: it can make you more productive, help your company achieve its marketing goals more efficiently, and drive revenue.

Advertisements 116

Advertisements Advertising Paid Search Agency Efficiency 116

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.

Enterprise Management 111

Enterprise Management Advertising Agencies API Multi-Channel 111

Scoop.it

AUGUST 31, 2023

Did you know 82% of companies use content marketing to fuel their operations? Content is king. It enables you to connect with the right audience and generate traction for your brand. However, for content to work its magic, you should be consistent in creating it. This can be easier said than done, as content creation is an intricate and time-consuming process.

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Curation Content Validation Copyright 103

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Google 110

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Seismic

AUGUST 31, 2023

It’s hard to believe that artificial intelligence (AI) has been around for seven decades. Recently, the topic has exploded with the evolution of generative AI. Now, we’re hearing more about the world of AI and what it means for the future of work on a daily basis. But when it comes to understanding how AI works, knowing when to use it, and how to integrate AI into our existing workflows for better efficiency, it can be challenging.

Marketing AI 88

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 88

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool to reach nearly any audience.

Email Marketing 101

Email Marketing Deliverability Copywriting CAN-SPAM 101

DivvyHQ

AUGUST 31, 2023

Are you leveraging healthcare content to its fullest potential? Find out how providing reliable answers empowers patients and positions you as an industry leader. Dive into the ins and outs of healthcare content marketing, including navigating regulations and Google guidelines. Uncover the steps to crafting a winning content strategy and standing out in the bustling healthcare landscape.

Content Marketing 81

Content Marketing Guidelines Planning Content 81

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Funnel Advertising Broadcasting 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Litmus

AUGUST 31, 2023

It’s the end of August already? That means pumpkin spice season is just around the corner… or is already here, according to Starbucks. Either way, top off your lattes (seasonal or otherwise) and pull up a chair—it’s time for the latest installment of your favorite email reads roundup. Let’s hop in and check out all the latest and greatest headlines in email in August 2023!

Email Marketing 80

Email Marketing Phishing Domain Amazon 80

Forrester B2B

AUGUST 31, 2023

Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.

Buy 97

Buy Account Based Marketing B2B Sales ABM 97

Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers. This article aims to provide a step-by-step guide on how to easily find low-competition keywords in just seven simple steps.

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Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Only B2B

AUGUST 31, 2023

In the world of marketing and sales, it’s really important to find potential customers in a smart way. This means sifting through lots of leads and focusing on the ones that are most likely to become valuable customers. A super important tool for doing this is called Marketing Qualified Leads (MQL) criteria. This blog looks into what MQL criteria are and how they help us find potential customers that matter.

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Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Ahrefs

AUGUST 31, 2023

Here are the results. 1.

Customer Surveys 113

Customer Surveys Tools SEO Google 113

Single Grain

AUGUST 31, 2023

In the pursuit of finding wealth creation strategies, there is a principle that has paved the way for the richest people in the world. This principle often goes unnoticed in an era marked by diversification and countless opportunities. However, it has the potential to completely transform your approach to building wealth. In this article, we’ll explore the mindset of people who achieve recurring success in their lives and careers in the hope that you, too, will glean the same wisdom and apply it

Marketing AI 52

Marketing AI Marketing & Strategy Amazon Domain 52

NetLine

AUGUST 31, 2023

INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. But none of this matters unless you’re able to actually get your hands on the buyer-level intent insights the platform offers.

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Intent Intent Signal Salesforce.com Ideal Customer Profiles 52

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Enter multi-channel account-based marketing (ABM).

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Varicent

AUGUST 31, 2023

In today's dynamic business landscape, where competition is fierce and markets change constantly, a well-crafted sales compensation strategy can be just the thing that propels your organization towards success. An intelligently designed plan not only motivates your sales force but also aligns with your go-to-market strategy, fosters sales collaboration, and optimizes overall sales performance.

Planning 52

Planning Marketing Strategy Marketing & Strategy Effectiveness 52

B2B Digital Marketer

AUGUST 31, 2023

From Features and Benefits to Collaborative Listening Introduction In today’s episode of B2B Digital Marketer, we welcome Simon Severino to delve into the essentials of a robust go-to-market strategy. Simon Severino underscores the importance of focusing on elements we can control, especially in an ever-changing business landscape. He sheds light on the vital role that daily habits and effective time management play in steering a business toward success.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Planning 52

MarketMuse

AUGUST 31, 2023

Learn how to leverage generative AI, knowledge graphs, and large language models to create effective content strategies and improve SEO in this fireside chat.

Generation 52

Generation SEO Webinar Metrics Effectiveness 52

Conversica

AUGUST 31, 2023

The post Why Conversica is the Choice for Responsible Enterprise Brands appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Brand Identity 52

Brand Identity Branding Ethics Generation 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Fount Media

AUGUST 31, 2023

Most business-to-business (B2B) organizations in today’s interconnected corporate environment rely heavily on email marketing as a foundation for their expansion efforts. The best email list vendors provide more than simply names and email addresses; they also supply insightful data, qualified leads, and the opportunity to turn leads into long-term collaborations.

B2B 40

B2B Business Best Practices Sales Qualified Leads 40

Mereo

AUGUST 31, 2023

Sales kickoff season is upon us! The fall is rapidly approaching, and preparations are launching across organizations worldwide. Sales kickoffs are the time for you to present your plans for the upcoming year and prepare your sales team. This year has a little different twist though. In the past year, I am hearing more and more about revenue kickoffs (RKOs).

Organization 41

Organization Purchase Order Tips 41

Bluetext

AUGUST 31, 2023

The number of podcast listeners has increased substantially since the global pandemic drove audiences indoors, seeking socially distanced entertainment. With this growing form of entertainment comes an increased opportunity for brands to spread the word about their products and services. It’s estimated that there will be over 100 million podcast listeners in the US by 2024, and 81% of these podcast listeners say they pay attention to the ads played during the podcast.

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Cost per Acquisition Paid Search Agency Advertising Agencies Cost Per Thousand 41