Webbiquity

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. As noted below, Instagram is taking off (nearly a third of U.S. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) whi

Social Networks 154

Social Networks Stats SMB B2B Thought Leadership 154

ViewPoint

FEBRUARY 23, 2016

A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. More so because an improper strategy can make you miss your goals. If your organization isn’t doing these three things, then you will miss your number. 1. Have marketing and sales decided on a shared definition for a qualified sales lead?

Marketing Qualified Leads 168

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Lead Generation 168

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. A recent KoMarketing news article really got me thinking about this. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers?

Paid Content 130

Paid Content Online Marketing B2B Marketing Advertising Agencies 130

Marketing Insider Group

FEBRUARY 23, 2016

One month into 2016 and I hate to kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. The first step towards preventing a mistake is knowing about it early enough to avoid it, so on that note […]. The post Top 5 Mistakes Content Marketers Will Make in 2016 appeared first on Marketing Insider Group.

Content Marketing 124

Content Marketing Content Marketing & Strategy Marketing 124

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

FEBRUARY 23, 2016

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. If you’ve ever run a successful retargeting ad campaign , you know how powerful the effect is of being able to associate browsers to sites through cookies.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Click Fraud 124

Marketing Insider Group

FEBRUARY 23, 2016

Most of the time, TV advertisements are a minor annoyance that we do our very best to avoid (thank you, Netflix!) but once a year, the tables turn… When the Super Bowl hits our screens the humble TV commercial becomes a must-watch, and for good reason. A Super Bowl ad isn’t just another ad. For […]. The post 10 Digital Marketing Lessons from Super Bowl 50’s Ad Winners appeared first on Marketing Insider Group.

Ads 115

Ads Advertisements Advertising Marketing 115

Convince & Convert

FEBRUARY 23, 2016

Image via BigStockPhoto.com. Few government forms or processes engender more frustration and hatred than the US Department of Education’s FAFSA (Free Application for Federal Student Aid) form. Yet with just a bit of listening to what people hate about the FAFSA , combined with an innovation framework, I helped create a profitable business. The Problem With FAFSA.

Promotion 95

Promotion Distribution Paid Search Agency Education 95

Adobe Experience Cloud Blog

FEBRUARY 23, 2016

Author: Anne Janzer Marketers love to launch things. In a way, we’re Mission Control for the business, launching products and campaigns with precision and flare. Yet beyond all of these high profile launches, hundreds or thousands of small, everyday lift-offs pass nearly unnoticed once a deal is signed or a payment clears. We’re talking about customers.

Planning 76

Planning Ideal Customer Profiles Thought Leadership Budget Programs 76

Vidyard

FEBRUARY 23, 2016

Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Attention spans are shorter now than every before (just 8 seconds…so I hope we haven’t lost you yet!). Email response rates are abysmal – just 18 percent of marketing emails get opened, and recipients only click through 2 percent of them.

Video Marketing 70

Video Marketing Personalization Conversion Click Rate 70

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SugarCRM

FEBRUARY 23, 2016

Salesfusion has spent the last year developing a roadmap so we can deliver an enterprise-grade marketing automation platform for everyone regardless of experience, budget or resources. We are doing this by making a complete, affordable and easy-to-use solution built the way a marketer thinks about doing their job. Check out this video to get some insight into our vision and approach.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation Automation Newsletter 54

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording. Here’s a breakdown of the riveting Q&A session that followed the webinar! Q1. How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places?

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Lead Liaison

FEBRUARY 23, 2016

Automated marketing sounds complicated, but with some advance preparation, can be straightforward and managed with ease. The following three steps can make the process of launching an automated marketing campaign simpler, faster, and more effective. Let us help you with 3 easy steps to prepare for marketing automation. 1. Determine Sales Funnel Stages.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Lead Liaison 49

Funnelholic

FEBRUARY 23, 2016

DJ Khaled. Up until 2 weeks ago, I had no idea who this guy is. If you are my age, you probably don’t either. Net-net, he is a prolific hip-hop producer and I guess, motivational speaker. The younger generation likes him and according to this video, he likes to buy lots of things. Let’s have some fun today. In the spirit of breaking down videos, I had to break down the DJ Khaled “Inspirational Speech” Seriously, I have watched it 50+ times now.

Advertising Channels 53

Advertising Channels Paper Video Marketing Buy 53

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hinge Marketing

FEBRUARY 23, 2016

It has been proven that providing valuable content from visible industry experts can drive leads to your company. But when your content marketing efforts work, the problem can shift from “not enough” to “too much” work. For manufacturers, an increase in the number of orders is not a problem. More orders and you ramp up production.

Generation 48

Generation Thought Leadership Paid Search Agency Buzz 48

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Is it even physically possible to get everything done and travel to all these weird obscure places? And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

6sense

FEBRUARY 23, 2016

If you enjoy the blog post, learn more at our webinar: Making Account Based Marketing Work with Marketo’s VP of Demand Generation Heidi Bullock. Demand generation is the lifeblood of a strong revenue engine. B2B marketers have developed a honed set of best practices to target, engage and convert relevant leads. As data continues to transform B2B marketing from an art to a science , demand generation marketers are feeling the pressure to be more aware of their customers’ behavior than ever.

Demand 48

Demand Lead Ranking Marketing Automation Services Demand Generation 48

LeanData

FEBRUARY 23, 2016

Here’s the thing about pendulums. They swing back and forth. It’s just what they do. Grandfather clocks. Amusement park rides. Economic trends. And throughout most of 2015, Silicon Valley observers were engaged in a spirited debate about whether or not the booming tech economy had peaked and if the tech pendulum was about to begin an inevitable, downward trajectory.

Marketing Attribution 45

Marketing Attribution Allocation Burn Rate Terms and Conditions 45

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

FEBRUARY 23, 2016

Although most companies now recognize that inbound marketing is an effective promotional tactic, it’s been viewed more often as the icing on the cake rather than a must-have. But even in 2013, 92.7 percent of companies using inbound marketing saw a significant increase in leads. Since then, more and more companies — from big brands to small businesses — have taken on inbound marketing.

Work Management 43

Work Management Inbound Marketing Marketing & Strategy Marketing Management 43

Brandfolder

FEBRUARY 23, 2016

__With over 43,000 plugins available in the WordPress Plugin Directory, choosing the right ones for your brand can be an overwhelming task.__ Since your website is a critical piece of.

Marketing Websites 40

Marketing Websites Branding Brand Identity 40

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth.

Traffic 41

Traffic Buyer Personas Top of Funnel SEO 41

E-Spirit

FEBRUARY 23, 2016

To reflect its market-leading position digitally, NORD Drivesystems decided to give its international Web presence a complete facelift. Find more details on the global relaunch and a brand new case study in this blog post.

Marketing Websites 40

Marketing Websites Case Study Case Studies Studies 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Convert

FEBRUARY 23, 2016

Today we announce another speed improvement for our clients. We already signalled that we moved our infrastructure to Akamai to allow a faster delivery of your variations and an improved uptime. Now we announce that we found another set of improvements that optimize the delivery of the variations by 10%. We optimized our loading of.

Software 40

Software Optimization Features 40

LeanData

FEBRUARY 23, 2016

Here’s the thing about pendulums. They swing back and forth. It’s just what they do. Grandfather clocks. Amusement park rides. Economic trends. And throughout most of 2015, Silicon Valley observers were engaged in a spirited debate about whether or not the booming tech economy had peaked and if the tech pendulum was about to begin an inevitable, downward trajectory.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

Convince & Convert

FEBRUARY 23, 2016

Turn Haters Into Lovers. The vast majority of businesses are actually quite terrible at customer service when it comes to complaints/problems. You may think of those few times that the company really came through on a problem, but those one-offs are statistically not the norm. Given that a recovered customer can have 20 times the impact of advertising on sales, it’s high time for businesses to change their approach to haters.

Social Media 103

Social Media Marketing Management Social Marketing Service 103

LeanData

FEBRUARY 23, 2016

Here’s the thing about pendulums. They swing back and forth. It’s just what they do. Grandfather clocks. Amusement park rides. Economic trends. And throughout most of 2015, Silicon Valley observers were engaged in a spirited debate about whether or not the booming tech economy had peaked and if the tech pendulum was about to begin an inevitable, downward trajectory.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Convince & Convert

FEBRUARY 23, 2016

Image via BigStockPhoto.com. This post – which is equally relevant for content marketers and customer experience pros – is drawn from my brand-new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Visit HugYourHaters.com to find out how to get exclusive bonus research not available anywhere else. ~ jay. If customers can easily and thoroughly address their problems on their own, they will seek to do so.

Work Management 106

Work Management Marketing Management Service Content Marketing 106

LeanData

FEBRUARY 23, 2016

Here’s the thing about pendulums. They swing back and forth. It’s just what they do. Grandfather clocks. Amusement park rides. Economic trends. And throughout most of 2015, Silicon Valley observers were engaged in a spirited debate about whether or not the booming tech economy had peaked and if the tech pendulum was about to begin an inevitable, downward trajectory.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

The Point

FEBRUARY 23, 2016

I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. At first, the concept of “online seminars” was so novel that the topic of the event barely mattered. However, very quickly, Webinars became so popular that B2B audiences tired of the medium and became more selective about where to invest their time.

Customer Surveys 118

Customer Surveys Campaigns Tips Peer-to-peer 118