Heinz Marketing
APRIL 20, 2023
By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey. This data can illuminate when the prospect is actively considering purchasing your product/service.
Contently
APRIL 20, 2023
Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services.
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Sprout Social
APRIL 20, 2023
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work.
Martech
APRIL 20, 2023
In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Ahrefs
APRIL 20, 2023
If you’ve been in SEO for a while or you’ve already done some research, you’ve probably come across claims that social signals are an SEO ranking factor. That’s not true, at least according to multiple statements from Google’s spokespeople.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SendGrid
APRIL 20, 2023
Learn everything you need to know to create and launch a social media content marketing strategy that works. The post How to Create a Social Media Content Marketing Strategy (That Works) appeared first on SendGrid.
Martech
APRIL 20, 2023
Retail media networks (RMNs) are a rapidly growing channel for advertisers. RMN revenue in 2022 was estimated at $37.5 billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind.
SmartBug Media
APRIL 20, 2023
Aligning marketing and sales goals , although seemingly simple, can be difficult to do internally. In this case, it truly is hard to see the forest through the trees. From tried-and-true business processes to implementing new business software, your company can be challenged when aligning marketing and sales goals. If you think your marketing and sales goals need to be aligned, here is how a marketing agency may be able to help you out.
Martech
APRIL 20, 2023
Customer experience is the most important and toughest part of marketing. The scale alone can be staggering. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Salesforce Marketing Cloud
APRIL 20, 2023
Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. Maintaining CPRA compliance — and keeping an eye on upcoming data laws — will help you better connect with customers in ways that respect data privacy. Policymakers are increasingly stringent toward the use of third-party data, which is information that a consumer did not specifically provide to a given business (such as cross-w
Search Engine Journal
APRIL 20, 2023
Discover which 5 foundational SEO techniques can truly help you increase your ROI. Watch the on-demand webinar, now! The post 5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy appeared first on Search Engine Journal.
Seismic
APRIL 20, 2023
Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This blog is the third in a series of five posts that will outline the Seismic Maturity Growth Framework. You can read the first post here and the second post here.
Conversica
APRIL 20, 2023
The post When to Integrate Revenue Digital Assistants™ into Your Front-Line Revenue Teams appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DivvyHQ
APRIL 20, 2023
Reaching actual decision makers is a universal challenge in B2B marketing. But since this group holds the purse strings, you need to find ways of reaching them. Today we're bringing you 9 insider secrets for doing just that. And here's a hint, content plays a pivotal role in most of these tactics. Let's go!
Valasys
APRIL 20, 2023
What is CRO? Conversion rate optimization (CRO) improves the percentage of website visitors who take a desired action, such as purchasing, filling out a form, or subscribing to a newsletter. The goal of CRO is to increase the conversion rate of a website or landing page by optimizing various elements, such as the copy, design, layout, user experience, and call-to-action (CTA) buttons.
Navigate the Channel
APRIL 20, 2023
Brand personalities are a common element in better identifying, understanding, and developing established brands. Through founded Mission/Vision/Values, Positioning Statements, and Brand Guidelines, the framework is laid for the brand to present itself in a regular, consistent manner. In short, it develops both a personality profile and “true to type” behavior that—like its human counterparts—are foreseeable.
Champion Communications
APRIL 20, 2023
“ROI isn’t always about revenue. For comms and PR, ROI can be measured by things like brand awareness and brand sentiment, but also employee retention, employee engagement, ability to hire talent, and relationships with partners. Those things are very important but less tangible as far as measurement.” – Becca Chambers Having a world-class PR programme is only one part of the story.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Liveintent
APRIL 20, 2023
Company Values are a direct reflection of who a company is and what the company represents. Values help to define the culture of how our employees work together and interact with our customers, partners, and vendors. As LiveIntent’s business, offerings, and priorities continuously evolve, so do our values. Last week, our updated Company Values were rolled out, check them out below along with what they mean to us: Put People First We encourage each other and ourselves to be our best.
Champion Communications
APRIL 20, 2023
“ROI isn’t always about revenue. For comms and PR, ROI can be measured by things like brand awareness and brand sentiment, but also employee retention, employee engagement, ability to hire talent, and relationships with partners. Those things are very important but less tangible as far as measurement.” – Becca Chambers Having a world-class PR programme is only one part of the story.
Aberdeen
APRIL 20, 2023
Today’s modern B2B selling environment is based on timely and actionable data and must be provided to sellers efficiently to boost productivity while also being used to drive sales effectiveness across all stages of the buyer journey. In a recent knowledge brief (or KB) Aberdeen’s Omer Minkara highlights how B2B selling has been influenced by new trends such as remote selling and digital communication in light of the global economic climate.
Square 2 Marketing
APRIL 20, 2023
In my role at Square 2, I get the pleasure of talking with prospects and clients, and almost everyone eventually gets around to sharing that they’d like to do more videos but never actually do it. This situation has to be fixed quickly. Video is already a must-have in your revenue generation arsenal. Without video for marketing, sales and customer service, the experience your company creates will be flat and unremarkable.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Varicent
APRIL 20, 2023
Looking to increase your revenue while motivating your salespeople to be the best that they can be? It’s time you got started with sales performance management (SPM). In today’s competitive landscape, effective SPM will not only give you an edge when it comes to hitting your sales forecasts but will also help you retain your best-performing sales stars and help everyone in the team reach peak performance.
GrowPowerful
APRIL 20, 2023
In the world of startups and emerging growth companies, scaling efficiently is vital for success. As a founder, you may feel overwhelmed trying to manage all aspects of your business, including (and sometimes especially)marketing. The good news is there's an innovative solution that can help your startup thrive without breaking the bank: fractional marketing leadership.
Hannon Hill
APRIL 20, 2023
Meet Graham Lewis, Hannon Hill's Senior Sales Engineer. As Senior Sales Engineer, Graham helps sales and marketing with creative designs and developing demo sites and slide decks. He's a regular at demos and keeps presentations light with his quick wit and approachable demeanor. Get to know Graham in our April Employee Spotlight.
Parse.ly
APRIL 20, 2023
Parse.ly is excited to announce an update to Overview that we think you’ll find useful: now, you can set your Overview screen to show both Goals and Campaigns by default. In this blog, we cover three things—why we think this update is exciting, how to set it up, and, if you are unfamiliar with Goals and Campaigns, a quick primer on those features. Why is this exciting?
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Bannersnack
APRIL 20, 2023
20 minutes read Ever since its launch, back in 2005, YouTube has been a powerful force in reshaping the online industry, and, most importantly, worldwide culture, bridging ideas and connecting people around the globe. But what does that mean for your business? With over 2 billion monthly logged-in users in more than 100 countries, across 80 languages, it means that audience-wise, YouTube is the perfect online advertising medium for advertisers to reach potential customers.
Genroe
APRIL 20, 2023
Effective and easy to copy marketing automation use cases you can deploy to boost leads and sales. The post Easy to Copy Marketing Automation Examples That Drive More Sales appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.
PureB2B
APRIL 20, 2023
The post What’s the Difference Between Content Syndication and Guest Posting? appeared first on DemandScience.
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