The Hidden Perils of B2B Data Deprecation: A Marketer’s Guide
PureB2B
NOVEMBER 16, 2023
Explore the risks and solutions of B2B data deprecation. Learn how to maintain data integrity, and boost campaign success with expert strategies.
PureB2B
NOVEMBER 16, 2023
Explore the risks and solutions of B2B data deprecation. Learn how to maintain data integrity, and boost campaign success with expert strategies.
SendX
NOVEMBER 16, 2023
Nothing grabs attention like an urgent call-to-action. Marketers just like you can harness the persuasive power of email offer urgency by strategically emphasizing timely, limited offers.
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Salesforce Marketing Cloud
NOVEMBER 16, 2023
In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing.
SendX
NOVEMBER 16, 2023
Are you looking to refine your current marketing strategy? These suggestions will give your email campaigns the clarity and direction they deserve.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
NOVEMBER 16, 2023
Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
NOVEMBER 16, 2023
ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged.
Square 2 Marketing
NOVEMBER 16, 2023
CHICAGO and PHILADELPHIA – Chicago-based Sales Empowerment Group (SEG) , a highly recognized outsourced sales and marketing consulting firm, has acquired Philadelphia-based Square 2 Marketing, a highly innovative and nationally recognized marketing services agency. Founded in 2003 by Eric Keiles and Mike Lieberman, Square 2 Marketing has been leading its industry by leaning into a strategy before tactics approach to helping companies generate leads and grow revenue.
Martech
NOVEMBER 16, 2023
At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG).
Content Marketing Institute
NOVEMBER 16, 2023
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
NOVEMBER 16, 2023
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.
Convince & Convert
NOVEMBER 16, 2023
I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape.
Content Standard
NOVEMBER 16, 2023
A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up.
Convince & Convert
NOVEMBER 16, 2023
In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
NOVEMBER 16, 2023
We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. There are tactics we can employ to make first rodeos more productive. For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point.
DivvyHQ
NOVEMBER 16, 2023
Whether you work in HR, or you're a content pro tasked with developing HR content, you need to understand the ins and outs of an HR content strategy. Luckily, guest contributor Owen Jones has provided us with a solid framework to help you leverage content to elevate your brand image, attract top talent, and showcase your company culture.
Engagio
NOVEMBER 16, 2023
You don’t need me to tell you that the economic landscape is a bit tricky right now. During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.
Lake One
NOVEMBER 16, 2023
In today’s rapidly evolving digital landscape, businesses must adapt to changing customer needs and preferences to remain competitive. HubSpot’s Smart CRM, a powerful customer relationship management system, has emerged as a game-changer in helping businesses meet these evolving demands. In this blog, we will explore the long-term benefits of adopting HubSpot’s Smart CRM and how it prepares businesses to not only survive but thrive in an ever-changing digital environment.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Oktopost
NOVEMBER 16, 2023
In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions.
Salesforce Marketing Cloud
NOVEMBER 16, 2023
How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? It’s a delicate balancing act. And it’s only possible when your data is comprehensive, meaningful, and easy to understand. Unfortunately, that’s pretty rare. Our research shows that 94% of business leaders feel their organization should be getting more value out of their data.
Navigate the Channel
NOVEMBER 16, 2023
In today’s fast-paced business world, understanding your customer base is crucial for staying competitive and thriving in the market. However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” So, what are you waiting for?
Bionic
NOVEMBER 16, 2023
When an ad placement works, it works. When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. All Media Data in One Place Unlike Excel where you have disparate spreadsheets scattered throughout the organization, Bionic automatically organizes all of your media data in one place: Client Info Vendor Info RFPs Proposals KPIs Cost Calculations Media Plans Flowcharts Insertion Orders Performance Data … the list goes on and on This datab
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Only B2B
NOVEMBER 16, 2023
In the intricate web of B2B sales, establishing meaningful connections with potential clients stands as the cornerstone of lucrative business relationships. This initial step often entails the art of appointment setting – a task that demands specialized skills, unwavering attention, and, above all, time. In an era where B2B sales have become increasingly complex, businesses are exploring innovative avenues to streamline their sales processes, and one such avenue gaining momentum is outsour
33Across
NOVEMBER 16, 2023
Excluding cookieless inventory from traffic shaping algorithms will not give us a true indicator of what programmatic advertising will look like without. The post Traffic Shaping Is Hurting the Path to The Cookieless Future appeared first on 33Across.
Parse.ly
NOVEMBER 16, 2023
In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the removal of real-time data updates, and the second is the removal of many attribution models. Data in GA4: nowhere near real-time Real-time data is necessary for anyone trying to build an audience in today’s fractured attention landscape.
The Daily Egg
NOVEMBER 16, 2023
In the constant quest for more efficient and affordable communications solutions, many businesses are taking a “SIP” from a different kind of. The post SIP Lines Save Money. But That’s Hardly Their Biggest Perk appeared first on The Daily Egg.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
LeanData
NOVEMBER 16, 2023
LeanData lead routing can be as simple or complex as you need it to be. Elevate your lead routing game with these 10 plays. The post 10 Lead Routing Plays You Didn’t Know You Could Do in LeanData appeared first on LeanData.
The Daily Egg
NOVEMBER 16, 2023
You could put your blood, sweat, and tears into designing the best website on the internet—but without proper SEO, it simply won’t. The post WebCEO Review appeared first on The Daily Egg.
Seismic
NOVEMBER 16, 2023
This year, organizations have had to navigate a tricky sales environment. Buyer needs have changed, budgets are tight, and sales cycles are longer and more complicated than ever. In order to be successful in this dynamic landscape, go-to-market (GTM) teams need to operate as effectively and efficiently as possible. And as we quickly near year-end, many leaders are closely reviewing their team’s sales performance as they think through new strategies, targets, and objectives.
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