Scoop.it
JUNE 15, 2023
As a B2B business, lead generation is one of your key concerns. After all, without enough lead generation, you’ll have a tough time bringing in enough new clients on board to generate consistent revenue. While making your own content to fill your business blog and social media pages is important, it’s also crucial to practice smart, effective content curation.
ClickZ
JUNE 15, 2023
30-second summary: As ecommerce businesses vie for digital visibility, blogging can be a valuable asset that adds an extra push to engage, inform, and acquire consumers Blogging can be used to attract people who are at the very beginning of their buying journeys As ecommerce SERPs are highly competitive, blogging opens opportunities like featured snippets, clustered results, and People Also Ask rankings Your blog can serve as a knowledge hub to build trust and expand your marketing channels Add
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JUNE 15, 2023
The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments.
Content Marketing Institute
JUNE 15, 2023
Improve your thought leadership strategy so it focuses on every stage of the customer journey. Expand collaborations. Reimagine a better bridge from your content to your sales team and the buyers.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
JUNE 15, 2023
“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Unbounce
JUNE 15, 2023
Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions.
SmartBug Media
JUNE 15, 2023
Are you looking for an efficient yet effective way to create a marketing email? Look no further! With HubSpot’s Content Assistant , powered by artificial intelligence (AI), you can quickly and easily compose and optimize your marketing emails. The HubSpot Content Assistant integrates seamlessly with your HubSpot workflow and harnesses the power of AI to streamline the content creation process for marketing emails.
Martech
JUNE 15, 2023
A digital asset management (DAM) platform isn’t meant to be a lock box or a black hole where assets go in but never come out. Your DAM creates value and efficiency by allowing you to locate existing assets for reuse easily. It helps you manage usage rights and restrictions to avoid regulatory and legal issues when reusing assets. The keystone of that process is metadata.
Heinz Marketing
JUNE 15, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on. The thought seemed to be that it’s better to have more talent than you need than not enough. But the more is more approach doesn’t work when other resources, like budget, dry up.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SalesIntel
JUNE 15, 2023
There are many factors to consider when looking for a B2B data provider for your business, or deciding whether to make a switch from, your existing B2B data provider. Decision makers across key buying centers including Sales , Marketing , and the entire go-to-market team look for features, functionalities, and capabilities that will empower them to achieve their goals.
Acrolinx
JUNE 15, 2023
AI-powered content creation = greater content velocity Generative AI, a subset of Artificial Intelligence (AI), has quickly become a hot topic. As AI technology is advancing rapidly, companies … Continue reading "Automated Reviews: Critical for AI-Powered Content Creation" The post Automated Reviews: Critical for AI-Powered Content Creation appeared first on Acrolinx.
Martech
JUNE 15, 2023
Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines.
chiefmartech
JUNE 15, 2023
To regular readers, it’s no surprise that I’m bullish on ecosystems. I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. It’s also what I focus on at HubSpot, with the company’s ecosystem of technology partners. (So, yes, I’m biased. But that doesn’t mean I’m wrong.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
JUNE 15, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.
Liveintent
JUNE 15, 2023
Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email. InEmail Carousel combines the LiveIntent Ad Decision Engine with a creative engine to render the creatives in the carousel.
Oktopost
JUNE 15, 2023
What you post on social media is only half the story – if that. True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy.
Liveintent
JUNE 15, 2023
Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media June 15, 2023: LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email. InEmail Carousel works with Gmail’s Promotion Tab and combines the LiveIntent Ad Decision Engine and the Google creative engine to render the creatives in the carousel.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JUNE 15, 2023
As with all fields, AI is transforming sales. Salespeople are leveraging tools that streamline processes, save time, and create a more personalized experience for leads. In this post, learn more about how B2B salespeople leverage AI, and how you can adopt it into your processes. Table of Contents How do B2B salespeople feel about AI? Top Ways B2B Sales Teams Are Using AI/automation Tips for Building a B2B Sales AI Strategy The Future of AI in B2B Sales How do B2B salespeople feel about AI?
Brightedge
JUNE 15, 2023
The digital marketing landscape is undergoing a significant transformation, driven by advancements in artificial intelligence (AI) technologies. The recent Google I/O developer conference was a testament to this, revealing a host of AI-driven tools and initiatives set to reshape the future of Search Engine Optimization (SEO). Here, we'll delve into these key developments, their implications for SEO, and how you can leverage them to stay ahead of the curve.
Benchmark Email
JUNE 15, 2023
Having an email list holds significant value for a business as it provides a direct and personal channel of communication with your target audience. Unlike social media or other platforms where your reach may be limited, an email list allows you to connect directly with individuals who have voluntarily expressed interest in your business. This… The post How to Build Your Email List Using a Lead Magnet appeared first on Benchmark Email.
Brandwatch Marketing
JUNE 15, 2023
Unearth the most captivating holidays and happenings in July 2023 that you might consider integrating into your social media game plan.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ABM in Action
JUNE 15, 2023
6sense , an ABM platform powered by Revenue AI, updated its Conversational Email product with the launch of a new AI Writer functionality. The new tool leverages generative AI capabilities to create personalized, targeted and on-brand email campaigns to engage prospects and build pipeline. With AI Writer, 6sense users can craft tailored emails aimed to trigger a response.
RDIGS
JUNE 15, 2023
Data analytics can improve your business! It is becoming more and more obvious that data analytics will play a bigger role in corporate strategy and in keeping the company stable as it should. According to Gartner, in 2023, more than one-third of large organizations will have data analysts practicing the discipline of decision intelligence, which includes decision modeling.
Madison Logic
JUNE 15, 2023
Peer-to-peer business review website recognizes the company’s leadership across multiple categories with a total of 38 Badges, including eight Leader Badges NEW YORK, NY — June 15, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it achieved record-breaking performance with 38 total badges in the G2 Summer 2023 Grid®, including Leader across eight categories.
Sana Commerce
JUNE 15, 2023
There are countless options for B2B organizations seeking e-commerce solutions providers for their business. For these organizations, the right e-commerce platform can make or break goals for sustainable business growth and success. E-commerce platforms are a great option for B2B organizations. This blog covers some of the best e-commerce solution providers out there.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Fount Media
JUNE 15, 2023
In today’s digital age, marketing automation has become an indispensable tool for businesses looking to streamline their marketing efforts and generate high-quality leads. By leveraging automation technology, companies can effectively reach their target audience, nurture leads, and convert them into loyal customers. In this blog post, we will explore five The post 5 Marketing Automation Strategies to Generate Quality Leads appeared first on Business Mailing Lists | Technology User List | E
Hannon Hill
JUNE 15, 2023
Uncover insights from a recent panel discussion on the implications of Generative AI & ChatGPT in higher-ed marketing. Learn about the commoditization of content, how AI aids research, the rapid adoption of ChatGPT, and practical usage of the tool. Is AI a friend or foe for higher-ed marketers? Let's find out!
Varicent
JUNE 15, 2023
In the latest episode of What I Wish I Knew, I spoke with special guest Amii Stephenson , VP of Sales at Maple. Growing economic pressures, inflation, supply chain issues… it’s a market full of uncertainty. We had a conversation about the changes and challenges facing sales professionals today. How do you keep your sales team focused? How does technology impact your organization’s culture?
Expert insights. Personalized for you.
74 
Let's personalize your content