SendGrid
AUGUST 14, 2019
From writing captivating subject lines to designing polished email content, we’ll give you the hottest email marketing strategies to boost your engagement rates! The post Top Email Marketing Engagement Strategies appeared first on SendGrid.
Single Grain
AUGUST 14, 2019
Content repackaging (also referred to as content repurposing and even content recycling ) is turning existing content into new formats. More often than not, it involves turning text content into infographics, videos, e-books, etc. I prefer the term “content repackaging” because it reflects the point of the tactic in the best possible way: you actually create a new content asset instead of merely finding a new purpose for old content.
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Marketing Insider Group
AUGUST 14, 2019
Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. Eighty-nine percent of C-level executives find that developing a strategy that can dynamically respond to market conditions is very important to […].
InsightSquared
AUGUST 14, 2019
In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
AUGUST 14, 2019
Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies. However, new research suggests that they are not harnessing the full power of this form of martech. A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
AUGUST 14, 2019
Lead generation is probably one of the toughest facets that businesses have to deal with. Especially when it comes to website optimization for lead generation where a lot of factors. The post 10 Best Lead Generation Examples Of Websites appeared first on ONLY B2B.
Emplifi
AUGUST 14, 2019
Instagram Stories have become a powerhouse for both paid and organic content. But if you're spending too much time creating each and every story – you're wasting it! Here are the best apps for Instagram Stories that are guaranteed to improve results and make your life easier.
Only B2B
AUGUST 14, 2019
Ever since the popularity of social media grew, a lot of marketers began questioning the future, value and advantages of email marketing. Those considerations, nonetheless, immediately melted away as marketers. The post What Are The Advantages Of Email Marketing? appeared first on ONLY B2B.
Hinge Marketing
AUGUST 14, 2019
The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). That’s a lot of growth, and the experts expect these trends to continue.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClickZ
AUGUST 14, 2019
Cross-channel marketing measurement has been through a tremendous evolution over the last 10-plus years. Today more than ever, cross-channel measurement is evolving and adapting to modern data collection realities. In the early and mid-2000s, marketing data and analytics for digital media was just a curiosity that no one knew how to capitalize on. The first ones to figure out how to capture and measure media assumed a significant competitive advantage for a while.
Content Marketing Institute
AUGUST 14, 2019
Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project. Continue reading → The post 7 Things Successful Marketers Do With Original Research appeared first on Content Marketing Institute.
ClickZ
AUGUST 14, 2019
According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months. “The growing popularity of podcasts is indicative of consumers’ preferences towards convenience and personalization,” Adobe Analytics Director of Product Management Colin Morris told ClickZ. “Similar to SVOD, user
Strategic-IC
AUGUST 14, 2019
How can a strategic approach to inbound bring value to those in the B2B enterprise technology space? We look at solving B2B enterprise marketing challenges with inbound. Inbound has been the go-to tactic for many B2B marketers over the last few years. Working to attract, nurture and convert quality prospects over time, it aligns well with longer sales cycles, positions a brand as a thought leader and creates meaningful customer relationships for reduced churn.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SEMrush
AUGUST 14, 2019
It has been a busy time for Google, with issues affecting search indexing and a number search and ad updates. Read on to see the latest news about Google, from its website indexing and Search Console to the latest in advertising and tools.
Conversica
AUGUST 14, 2019
Prestigious List Again Honors Leader in Intelligent Virtual Assistants for Business. FOSTER CITY, Calif. — August 15, 2019 — Conversica , Inc., the leader in Intelligent Virtual Assistants for business, announced today that is has been named to the Inc. 5000 list for 2019, the most prestigious ranking of the nation’s fastest-growing private companies.
BenchmarkONE
AUGUST 14, 2019
Email marketing is a constant whirlwind of change. Trends in visuals and copy are always moving forward at lightning speed, and it seems like every day there’s a cool new way to engage your customers. As an email marketer, you’re scrambling to keep up – while also keeping tabs on the email features that are supported on all major platforms. . It’s a lot to take in.
Hubspot
AUGUST 14, 2019
The slew of social media channels available today can paralyze even the most savvy business owners. Where do you start? Which one is best? How do you avoid wasting time on channels that won't bring in a solid ROI? The struggle is real. And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Launch Marketing
AUGUST 14, 2019
“Growth marketing” sound enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific organization. Yet, as we’ll discuss in this post, growth marketing has indeed become adaptable to virtually every organization. It doesn’t need to be adopted in its entirety or even used regularly, but its guiding principles can prove valuable in helping to advance your short- or long-te
DemandBase
AUGUST 14, 2019
With over 70% of B2B buyers starting their research with generic search and regulations in Europe of the GDPR, understanding your buyer is critical. As a B2B Marketer based in the UK and operating in the EMEA region, the changes in regulation and how I was going to reach my buyers was a pretty daunting prospect and something that required a shift in focus.
eDataSource
AUGUST 14, 2019
Read rates in this sector have improved steadily over the last six quarters, both quarter to quarter, and year-over-year. Spam rate trends have been variable, but improved for the first three quarters of 2018, and for the second quarter of 2019. The seventh in our performance benchmark series covers B2B marketing email. This analysis includes eight key industry sectors we classify in this space.
DivvyHQ
AUGUST 14, 2019
The dream of any business owner is to develop a successful marketing strategy that helps deliver their message to the right audience and at the right moment. Therefore, it is very important to understand the customer’s behavior and influence their decision from the awareness phase to the moment when they click the “order now” button. What does it mean from a marketing point of view?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SWZD
AUGUST 14, 2019
You will often hear people who have worked in technology since the early days of the Internet say that the revolution is only just beginning. We recently spoke to Shashi Seth , Senior Vice President at Oracle Marketing Cloud , who gave us more insights into how the pace of change is accelerating, and its profound implications for business. About Oracle Marketing Cloud.
The Lead Agency
AUGUST 14, 2019
The legal industry can be a competitive one to operate in, so it’s important to ensure your law firm stands out to attract clients. In order to do this, you need a solid law firm marketing strategy. 81% of people will perform some type of online research before making a large purchase , so your website is the obvious starting point. Your website is your online ‘storefront’ that can show prospective clients what you have to offer.
Genroe
AUGUST 14, 2019
One of the most common causes for confusion for my clients, when trying to convert leads into sales, is figuring out how TOFU, MOFU and BOFU content should differ within the inbound marketing scheme of things. Out of the three, BOFU is by far the hardest content to create well, it is also, arguably, the […]. The post BOTF Content to Convert Leads into Sales appeared first on Genroe.
illumin
AUGUST 14, 2019
This week, we see some niche campaigns make our top 10 list! Coming into the second spot on this week’s chart is LG, with a video featuring the world’s first one millisecond response gaming monitor, the LG UltraGear. Also new to the chart this week in the ninth spot is 4 Wheel Parts, a retail company specializing in truck, Jeep, and off-road performance products.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Brightedge
AUGUST 14, 2019
SEO management means integrating different parts of SEO best practices to accomplish your online goals, including driving more leads, increasing your brand exposure and growing your share of traffic. With more than 51% of traffic coming from organic search, doing SEO effectively becomes increasingly important. Search algorithm enhancements have driven the growing complexity of SEO optimization.
illumin
AUGUST 14, 2019
Our “Accessing Culture Beyond Ethnicity” series is back to break down how we access culture using technology. Today we are tackling an important component of the in-culture approach, which is often overlooked in modern digital advertising strategies. Whenever possible, it is important to pay attention to what users are telling you with their digital consumption habits.
Stevens & Tate
AUGUST 14, 2019
Before ad exchanges began popping up, the only way for marketers to purchase ad space online was directly through publishers. This process was not very cost-effective. It was also time-consuming. As new ways to purchase advertising space online have popped up, including programmatic ads and RTB (real-time bidding) ads, so have ad exchanges. Ad exchanges have made it much easier to buy ad space that’s both more effective and more efficient.
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