How to increase profitability by monetizing off-Amazon advertising
SmartBrief - Marketing
SEPTEMBER 18, 2023
Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. Google Shopping and Google retargeting, two ecommerce favorites, are not available to Amazon sellers, only Amazon themselves. Measure, test, and measure again.
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