EMagine B2B Blog

MARCH 21, 2019

After all, I’ve spent years learning how to manage PPC campaigns, honing my ad copy skills and launching more keywords than I could possibly count. Put another way, Google has even more experience than I or any other PPC manager could possibly have, it just comes from matching user queries to organic listings. Sounds Great!

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PPC SEO Ads Lead Scoring 96

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation.

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B2B Marketing Work Management Marketing Management Paid Search Agency 118

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.

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Brand Identity Branding Tips ROAS 123

Hubspot

AUGUST 8, 2019

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche.

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Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

AUGUST 28, 2020

Below, let's review the bidding strategies that will drive results when you use Facebook ads and PPC/Google Ads. Value Optimization with Minimum Return on Ad Spend (ROAS). If you're using ROAS as the primary metric of success, this is a good option. If you're using ROAS as the primary metric of success, this is a good option.

Cost per Acquisition 101

Cost per Acquisition Cost Per Click Paid Search Agency ROAS 101

QuanticMind

JANUARY 15, 2019

By now you know that meeting business goals is essential for the growth of a company and an important way to ensure you are getting the most out of your PPC program. So it also might come as no surprise if you find your boss breathing down your neck, asking “Why has our ROAS dropped from 150% to 130% over the past month?!”

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PPC ROAS Paid Search Agency CPC 40

QuanticMind

MARCH 5, 2019

As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. That revenue data is imperative to driving profit focused PPC optimization. we dive into Profit Maximization as a goal and methodology for SEM teams looking to test this PPC bid optimization strategy.

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PPC Optimization SEM ROAS 40

QuanticMind

OCTOBER 2, 2018

The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns. For the purposes of automating PPC campaigns, the infusion of Adwords with machine learning is of the most interest.

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PPC Ads Google Automation 40

QuanticMind

MAY 28, 2019

Let’s cut right to the chase: there are various PPC bidding optimization techniques and practices floating around, but portfolio bidding is probably the right one to use, provided you have a large program. Is this thing Google is talking about the same thing you’d expect for the core methodology for PPC bid optimization?

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PPC Optimization ROAS SEM 40

Martech

AUGUST 25, 2022

Here we’ll share some of the tips we’ve gathered from talking to a lot of our customers and several PPC experts, including some Googlers in our PPC Town Hall episodes. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups.

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Campaigns Paid Search Agency PPC ROAS 92

QuanticMind

JUNE 23, 2019

In 2019, businesses are investing more in PPC performance marketing than ever before. PPC managers can no longer afford to experiment with changes and learn from trial and error. PPC managers can no longer afford to experiment with changes and learn from trial and error. PPC automated bidding is the key.

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PPC Cost Per Click Optimization Forecasting 40

QuanticMind

APRIL 26, 2019

But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. PPC optimization involves auctions.

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Forecasting Cost Per Click PPC CPC 47

Valasys

JUNE 24, 2021

Phrase match now will be able to work in Google Ads to improve PPC performance with the help of machine learning algorithms. In such cases, advertisers may require lower bids to perform at an acceptable level in terms of the CPC (Cost-Per-Click) or the ROAS (Return on Advertising Spend).

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PPC Cost Per Click Google Trends 52

QuanticMind

MAY 24, 2019

Most decisions pertaining to PPC are based on data relating to different metrics, for example: if devices are showing contrasting performance, you’ll want to use Mobile and Desktop device modifiers. The post Segmenting Data to Improve PPC ROI appeared first on QuanticMind. We’ll share a few examples and common errors in the process.

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PPC Segmentation ROI SEM 40

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

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PPC Paid Content Top of Funnel Adwords 42

Marketing Insider Group

MARCH 16, 2021

A recent survey supports this, as 70% of marketers believe SEO is much better than PPC at generating sales. Positive ROAS (return on ad spend) is minimal for companies. If you compare these to first-page organic rankings for the keyword, it’s the organic search results that garner clicks much more of the time!

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Advertising Agencies Advertisements Advertising Paid Search Agency 334

SmartBrief - Marketing

SEPTEMBER 18, 2023

Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. Calculate comparative ROAS including Amazon fees. The BRB also will reduce the impact on your margins of any Amazon deals that you are running.

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Amazon Advertising Agencies Advertisements Advertising 52

QuanticMind

FEBRUARY 12, 2019

Going back to the above “red t-shirt” example, there might have been a drop in available male t-shirts month-over-month due to dwindling inventory that caused Return on Ad Spend (ROAS) to decrease, yet males were still clicking on ads (but couldn’t convert because there was no inventory to buy). The post Why is My PPC Performance Bad?

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PPC ROAS Landing Pages Click Rate 40

Directive Agency

MAY 17, 2017

With so many different metrics and data points to analyze, it can be difficult to figure out exactly what needs to be included in a PPC report, and why. PPC Reporting Software and Tools. Allows you to set limits on spending (will automatically pause campaigns when the limit is reached), and also helps manage PPC campaigns.

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PPC Cost per Acquisition Lead Ranking Budget Programs 60

QuanticMind

MAY 30, 2019

As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. One big shift has been an increased interest in PPC automation technology. But PPC automation tools aren’t just the latest trend. More businesses are investing in PPC automation technology than ever before. Ad Creative.

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PPC Marketing AI Cost Per Click Automation 40

QuanticMind

APRIL 24, 2019

Should you be focused on keyword revenue-per-click in your PPC campaigns? Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns. PPC Keyword Value. Using Keyword Value in Optimizing PPC Bids. Search keywords.

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Lead Ranking PPC Keywords Lead Scoring 40

QuanticMind

MARCH 14, 2019

At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. Taking the same principles as ROAS, you would bid higher on keywords generating more conversions, and down on keywords generating fewer conversions. Why is My PPC Performance Bad? The post Why is My PPC Performance Bad?

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PPC Optimization CPA Cost per Acquisition 40

Outbrain

JULY 13, 2021

If you want to make sure you are reaching your KPIs, CPA, and ROAS, Outbrain Conversion Bid Strategy (CBS) will do the magic of automated optimization. The post How to Manage Your PPC Campaigns During Summer Vacation appeared first on English (US). Automate campaign optimization in real-time.

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PPC Work Management Marketing Management Campaigns 40

seo.co

APRIL 11, 2021

So your product may be featured as a website listing, a shopping result, or even a PPC (pay-per-click) ad result. That is why it’s also known as pay-per-click (PPC) marketing. Learn the difference between ROI (return on investment) and ROAS (return on ad spend). Plus, Google Shopping is integrated across other Google services.

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Work Management Google Marketing Budget ROAS 107

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

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PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

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SEM PPC Marketing Budget Lead Ranking 40

Single Grain

JANUARY 23, 2023

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. And you’ll make plenty of mistakes along the way.

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Paid Content PPC Consulting Paid Search Agency 59

Single Grain

JUNE 14, 2023

A successful ad campaign starts with a well-planned PPC strategy. In this guide, you will learn how to implement the top PPC strategies in your business. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. Let’s get started!

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ROAS Paid Content PPC Cost Per Click 52

QuanticMind

JUNE 28, 2019

Advertisers have managed PPC optimization manually since the beginning of Google Adwords. There are lots of ways to use automation technology for PPC management. Here are some of the many benefits of automated bidding for PPC optimization: Fully Leverage Market Data. Automation solves this problem completely.

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Cost Per Click Cost per Acquisition Automation Optimization 40

Convince & Convert

JANUARY 25, 2016

Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? In a study by InSkin Media and RAPP, retargeting a redundant message across multiple PPC channels was found to frustrate visitors more than delight. ROAS and RLSA Retargeting. Image via ComScore.

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Adwords ROAS PPC Landing Pages 107

Martech

AUGUST 17, 2021

“When entries prove their point with stats, graphs, and especially screenshots of GA/PPC Engine/ other paid search tech providers. I’d like it that when you say ROAS, you show the formula you used to calculate it. . “When entrants share a lot of technical data around their case studies.” ” – Brad Geddes.

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Paid Search Agency ROAS Case Study Case Studies 111

QuanticMind

DECEMBER 20, 2019

And we’ve also examined how the path to great PPC is comprised of a combination of big data, machine learning, and human experience. Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding. PPC bidding optimization has come a long way over the years. The bad news? Could seasonality be a factor?

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SEM PPC ROAS Landing Pages 52

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. higher ROAS than desktop. . . pictured: @jdischler , @GinnyMarvin ). SMX Advanced 2017, Day 1.

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Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

FEBRUARY 6, 2020

What if you plan to expand your strategy to include Bing PPC, but it isn’t supported by your current software? Competing in PPC today is all about data – you need lots of it, the capacity to analyze it properly, and the right tools to act on insights derived from it to optimize your strategy. Target return on ad spend (ROAS).

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Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Hubspot

APRIL 12, 2021

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). It also comprises campaigns that use pay-per-click (PPC) models, such as paid search. Once your ad launches, you can only monitor its performance and make adjustments.

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Paid Content Work Management Advertising Agencies Paid Search Agency 92

Optinmonster

MARCH 21, 2024

Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your campaign. Cost Per Conversion (CPC): This metric evaluates the cost-effectiveness of your campaign by dividing the total cost by the number of conversions. It’s a direct indicator of the financial success of your retargeting efforts.

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Paid Search Agency Ads Google Marketing Analytics Tools 93

QuanticMind

AUGUST 22, 2018

There are two main approaches financial services businesses can take to search engine marketing: search engine optimization (SEO) and Pay-Per-Click advertising (PPC). With PPC, you pay to have ads appear in search results using the Google Ads (AdWords) advertising platform. PPC Best Practices for Financial Services .

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SEM Work Management Marketing Management Lead Scoring 73