Webbiquity
FEBRUARY 28, 2023
The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.
Webbiquity
SEPTEMBER 28, 2022
But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.
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Webbiquity
OCTOBER 31, 2023
Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What are the key benchmarks for ecommerce email and SMS marketing success? SMS is increasing popular with ecommerce marketers. Not surprising.
Webbiquity
SEPTEMBER 4, 2018
The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Guest post by Brian Mechem.
Webbiquity
MAY 3, 2022
You can find the full report here , and a helpful summary from Practical Ecommerce here.) Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions.
Webbiquity
MAY 30, 2023
Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. 3) Marketing has more responsibility for revenue.
Webbiquity
MARCH 17, 2020
Automation has become standard practice in B2C ecommerce. High-value targets require careful personalization. Often, basic personalization (such as the simple addition of a first name) is enough to slightly boost performance. The personalization needs to be deep and meaningful to demonstrate the level of professional commitment.
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