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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. Whoa, did you just hear that? Get MarTech!

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13 Ecommerce Personalization Examples (+5 Strategies for YOUR Store)

Optinmonster

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? But, like most things in life, eCommerce personalization takes time and energy. So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from.

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The Rise in Cybercrime: Should Ecommerce Businesses Be Worried?

Convert

If you run an ecommerce business, you need to be aware of the dangers of cybercrime. Here we take a look at how cybercrime is affecting ecommerce and what you can do about it. Over the course of the COVID-19 pandemic, ecommerce retailers have enjoyed an increase in sales. A Growing Problem. A Growing Problem. Source: eMarketer.

eCommerce 105
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The 2 Most Common Mistakes in Partner Recruitment Campaigns

The Point

In a recent campaign for an ecommerce client, we created a short “how to get started” ebook that addressed the most common questions a prospective reseller might have, reinforced the value of becoming a partner, and made it easier for interested parties to raise their hand.

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How to Create a Perfect 6-Email Webinar Invitation Sequence

PureB2B

According to GoToWebinar, 57% of webinar registrations come from email, making it the most effective channel to promote your webinar. Those who attend webinars will spend an average of 57 minutes viewing making it the most effective way to reach those making a purchase decision. Register for our latest webinar!

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How Experts Put Email Personalization to Work – Webinar Recording and Q&A

Litmus

Didn’t make the live webinar? We’ve highlighted some questions from the webinar, along with our responses, below. Leslie recommended getting clear on what information you need and for what purpose, then working with your data, analytics, and/or CRM team to figure out the best way to get that data. We recorded the whole thing.

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How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

Hubspot

How will you know which is the right platform for your ecommerce business? These factors will ultimately help you make a more confident and informed decision about the future of your tech stack. These factors will ultimately help you make a more confident and informed decision about the future of your tech stack. ActiveCampaign.