Convince & Convert

SEPTEMBER 18, 2015

Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Information Gap Theory.

Webinar Metrics 165

Webinar Metrics Marketing & Strategy Content Urgency Marketing 165

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Email marketing is a top lead generation channel and most likely always will be. Email marketing is also easy to measure.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

SalesIntel

JULY 28, 2023

With companies looking to meet their clients at nearly every touch point possible – social media, eCommerce, and mobile apps – interaction has changed over the years, seemingly forcing many to adopt new strategies that see them better understanding how their sales funnel can effectively turn leads into paying customers.

Top of Funnel 52

Top of Funnel Cost Buyer Personas Digital Marketing Funnels 52

Optinmonster

NOVEMBER 9, 2021

You can use referrer detection technology to detect when a visitor is coming from any specific domain, and use that information to customize your exit popups. Think like a detective: what information can you deduce about your visitors from the referring domain? You can personalize your exit popups for any audience you choose.

Examples 131

Examples Top of Funnel Eye-Tracking Intent 131

Convert

JANUARY 19, 2022

Based on your search, you’re likely an eCommerce entrepreneur. These brands sit at the top of their categories, enjoying greater market share and sales. But when you think of email for eCommerce, it’s Klaviyo all the way. 6 Things You Can Do Today to Make Your eCommerce Product Pages Sell More. FADE IN: Well, hello there!

Product 52

Product Optimization Tips Paid Search Agency 52

Optinmonster

APRIL 4, 2024

Are you struggling to generate leads for your eCommerce business? If you’re running an online business, eCommerce lead generation is a crucial part of creating a steady flow of revenue. However, given the growing competition in the eCommerce domain, it’s not easy to generate leads for your website. Information sources.

eCommerce 69

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 69

Hubspot

JULY 5, 2011

For many eCommerce companies with large inventory offerings (especially ones that are very diverse), one of the persistent problems in remarketing is, first, the ability to effectively identify behavioral purchasing patterns in site visitors. information about how to make their buying process simpler). Step 2: Use Landing Pages.

eCommerce 28

eCommerce Landing Pages Top of Funnel Urgency Marketing 28

Outbrain

APRIL 22, 2019

As a performance marketer, the purpose of your web page, email or popup is not just to look good (although it’s great if it does!). Rather, every one of your online marketing assets is designed to drive the user to a particular action. The CTA is the ultimate goal of any digital marketing asset. If you can, personalize the CTA.

Urgency Marketing 28

Urgency Marketing Mobile Advertising Paid Search Agency Mobile Marketing 28

EveryoneSocial

MARCH 2, 2017

The launch of Facebook Live has been a springboard for the use of video in marketing. Brand new to the video market is Twitter. Here’s an image of how to do it, according to Twitter: One thing is clear: video is one of the most powerful tools for brand marketing, brand development and web presence growth. Twitter Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Unbounce

JUNE 8, 2020

Part of the challenge is that ecommerce and SaaS leads are pretty good at blending in and—understandably—reluctant to join yet another mailing list. Moreover, it becomes clear that list building and lead nurturing are vital to sales and signups for ecommerce and SaaS businesses. The Power of Lead Magnets for Ecommerce and SaaS.

Sales Qualified Leads 139

Sales Qualified Leads eCommerce Lead Scoring Lead Ranking 139

Optinmonster

JANUARY 30, 2023

You probably hear marketers talk about boosting conversions all the time, but that misses the bigger question: What is a good conversion rate? It makes sense that you’d want to know whether your website, ads, or marketing campaigns are performing as well as they could be. What Is Conversion Rate? What Is a Good Conversion Rate?

Conversion Rate 80

Conversion Rate Conversion eCommerce Urgency Marketing 80

Outgrow

APRIL 30, 2021

The eCommerce Conversion Rate Optimization Guide [Tips+Examples]. eCommerce conversion rate optimization is the process of improving the customer experience on an eCommerce website to boost conversion. In the eCommerce domain, the macro conversion is generally referred to as the sale of a product or service.

Conversion Rate 40

Conversion Rate eCommerce Optimization Conversion 40

Optinmonster

FEBRUARY 27, 2024

Its primary purpose is to re-engage the prospect, provide additional information, address any questions or concerns, and move the sales process forward to close deals. It’s important to respect the prospect’s time and decision-making process, offering assistance and information without pressure.

Template 79

Template Top of Funnel Examples Marketing Proposals 79

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 81

Marketing Automation Services Budget Programs Tools Work Management 81

Optinmonster

APRIL 27, 2023

We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful. A lead generation form, also called a lead gen form for short, captures email addresses and other contact information from potential customers. What will happen to that information?

Lead Generation 87

Lead Generation Sales Qualified Leads Examples Generation 87

Optinmonster

AUGUST 26, 2020

Increase webinar registrations. That said, not nearly enough business owners and marketers take advantage of this powerful tool. For this post, we’ll be creating our welcome messages exclusively with OptinMonster: OptinMonster is by far the best lead generating software on the market. Showcase a sale. Grow your email list.

Examples 114

Examples Marketing Websites Best Practices Webinar Metrics 114

seo.co

FEBRUARY 4, 2022

Calls-to-action are what make your online marketing strategy profitable. Optimizing call-to-action (CTAs) can lead you to higher sales, but there’s a distinct problem most online marketers face: because the CTA is a sales pitch, it’s easy to lose consumers’ interest and trust. Asking for personal information is a bit of an intrusion.

Sales Management 98

Sales Management Top of Funnel Examples Practices 98

Optinmonster

JANUARY 13, 2021

Adding a countdown timer creates a sense of urgency and anticipation for your products, sales, and events. Like most marketing techniques, countdown timers also tap into proven psychology principles. The first factor is urgency. Creating a sense of urgency encourages people to act fast. OptinMonster.

Urgency Marketing 62

Urgency Marketing Best Practices Landing Pages eCommerce 62

SendX

SEPTEMBER 9, 2018

So let's first talk about various marketing channels for a web business so to communicate to your audience : Email. We will primarily be talking about your marketing channels which you own end-to-end which are Email and Web Push Notifications. It is worth mentioning that another marketing channel you own end to end is SMS marketing.

Small Business Marketing 246

Small Business Marketing Paid Search Agency Planning Business 246

SendX

JANUARY 8, 2020

Marketing your business online is always going to be hard when you are getting started. We have then provided various tactics, strategies and ideas for marketing a small business , which as a small business owner once you master, you will be able to grow and market your business predictably. Convert Visitors to Subscribers.

Small Business Marketing 195

Small Business Marketing Paid Search Agency Planning Business 195

Optinmonster

SEPTEMBER 5, 2022

Optin Ideas for eCommerce. This is why email marketing often has the highest ROI of all digital marketing strategies. Optin Ideas for eCommerce. When building a list for eCommerce, your primary goals should be encouraging sales and staying top of mind for whenever customers are ready to buy. Product Quiz.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Optinmonster

MARCH 11, 2024

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. All these stats show that social proof is a must-have factor in your marketing strategy to help you position your business as a trustworthy brand. Do you want to improve your brand’s credibility?

Tools 65

Tools Work Management Marketing Management Best Practices 65

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. Ecommerce landing pages. What is a landing page used for, anyway? In short, a win-win.

Landing Pages 119

Landing Pages Social Media Examples Media 119

Unbounce

JULY 30, 2019

But if you’re in ecommerce, that’s a different story. In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. But for many marketers, it’s almost too easy to get planning late and let the holiday pass you by without running your own specials.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Optinmonster

JULY 3, 2020

A popup is some kind of informational or promotional offer that displays on top of your content, designed to capture your users’ attention quickly. As you’ll see in a minute, the action you want your visitors to take can vary depending on your marketing goals. 9) Informational Alert. What Are Popups & Do They Work?

Marketing Websites 92

Marketing Websites Top of Funnel Trigger Marketing SMS 92

Optinmonster

MAY 26, 2021

These small gamified popups give your visitors a good incentive to sign up for your marketing emails, webinars, store sales, and more. It comes with 5 beautiful discount wheel templates, so you can pick one that matches your brand and marketing goals. Connects to 12 marketing tools and email providers. OptinMonster.

Best Practices 62

Best Practices eCommerce Template Trigger Marketing 62

Litmus

SEPTEMBER 26, 2023

Introducing urgency into the inbox encourages email openers to take action. Read on to learn: The science of urgency: Why email countdown timers work Types of countdown timers Dynamic content vs. animated GIFs When should you add a countdown timer in email? It triggers a sense of urgency, a feeling of “I should act fast!”

Urgency Marketing 81

Urgency Marketing Email Marketing Promotion Opt-out 81

Optinmonster

APRIL 27, 2020

Ready for the worst bit of marketing advice you’ll ever hear? ” That line makes for a killer movie, but an equally awful marketing strategy. A lot of marketers spend tons of effort in learning how to promote a product effectively. For clever marketers, this is cringe-worthy. Email Marketing.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Optinmonster

NOVEMBER 10, 2022

Stop Asking for Too Much Information. With this, you can get all the data you need to make smarter marketing decisions straight in your WordPress dashboard. Then, you can identify your most popular posts and pages: With that information, you can quickly turn your best-performing posts into exclusive content for subscribers only.

Paid Content 136

Paid Content Lock-In Landing Pages Intent 136

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. Recommended Resources: Need to jumpstart your content marketing results? In fact, over 1.2 What Is Email Copywriting?

Copywriting 100

Copywriting Email Marketing Planning Paid Search Agency 100

Unbounce

SEPTEMBER 1, 2020

You can also experiment with first-person point-of-view ( “Give me my deal” ), positive affirmations ( “Yes, I want to 10X my ROI” ), and creating a sense of urgency ( “In limited supply. Where Do CTAs Fit into Your Marketing Campaigns? These are the most common types of calls to action marketers need to master.

Conversion 145

Conversion Examples Landing Pages Top of Funnel 145

ConvertKit

DECEMBER 19, 2021

It just means it’s time to put some elbow grease into your marketing. Add in a freebie, like a free guide, training, webinar, access to exclusive events or content, or discounts. Rarely can we get them to open up the can of worms about their marketing process. How to get started with email marketing. 3: Own your platform.

Email Marketing 112

Email Marketing Planning Landing Pages Template 112

PureB2B

OCTOBER 23, 2017

“Lead magnets are free content you give your website visitors in exchange for their contact information so you can build your email list.” You just got them to join your email list, which can make it a whole lot easier for you to engage with and convert them into future buyers through email marketing. Who Uses Lead Magnets?

Lead Scoring 78

Lead Scoring Lead Ranking Leads Lead 78

Optinmonster

NOVEMBER 26, 2019

Is your holiday marketing getting a little stale? Your holiday marketing design can make a big difference in whether your holiday sales sink or soar. Here’s some inspiration from the “merriest and brightest” holiday campaigns we’ve found to turn your holiday marketing from Grinch to gold! HotelTonight.

Design 96

Design Examples Paid Search Agency Work Management 96

PureB2B

OCTOBER 23, 2017

Lead magnets are free content you give your website visitors in exchange for their contact information so you can build your email list.". You just got them to join your email list, which can make it a whole lot easier for you to engage with and convert them into future buyers through email marketing. That’s where lead magnets come in.

Lead Scoring 62

Lead Scoring Lead Ranking Leads Lead 62

Single Grain

APRIL 20, 2023

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Mailmunch

JUNE 1, 2021

This guide will walk you through how to find the best images for your email marketing. How to Select Images for Your Email Marketing Campaigns. You need to consider a few common sense things when selecting images for your email marketing campaigns. You can also use an email countdown timer to increase the urgency of an offer.

CTR 52

CTR Copyright Click Rate Landing Pages 52