Marketing Insider Group

MAY 15, 2023

Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Determine Brand Positioning Start by determining your brand positioning. This includes blog posts , eBooks, whitepapers, webinars, and more. But why is digital marketing so important? Why Is B2B Digital Marketing Important?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

MAY 3, 2021

When you’re developing content on big challenges and concerns for your audience, take a position. From eBooks to video to social media posts, you are creating a narrative. Audiences associate positive feelings with your brand. The truth is, your content doesn’t have to boring or stuffy. It needs to engage, inspire, and connect.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

FEBRUARY 14, 2023

Think of their stage in the buyer’s journey, demographics, age group, position, etc. XYZ is back in-stock for a limited time only Free Ebook inside! One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. Their problems!

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Webbiquity

MARCH 10, 2020

This not only helps your marketing efforts directly by conveying your message but also indirectly by generating positive experiences with prospects. eBooks and Downloadable Written Material. High-quality eBooks can earn your company a reputation for expertise in your field, and create a lasting positive impression on prospects.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 305

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Marketing Insider Group

OCTOBER 11, 2023

It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. It keeps your content organized and easy to find, promoting a positive content experience for site visitors. Image Source: Memberium Think of the hub as the main page. You’re not alone. Even we use it!

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Webbiquity

AUGUST 26, 2021

This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool. Imagine you go to a website with the intent of downloading a free ebook to learn more about a topic. Proper Structure.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Structure your ebook content. Tools and techniques for turning blog content into an eBook. Setting your ebook apart from your free content. You’ve already created a successful ebook. The advantages of building ebooks from blog content. Jump ahead.

Lead Ranking 145

Lead Ranking Lead Scoring Course Press 145

Marketing Insider Group

FEBRUARY 23, 2021

Case studies go more in depth than reviews and testimonials, describing how you addressed a challenge head-on by offering a solution that empowered your client to achieve positive results. My favorite case studies will: Position your business as an industry leader. Quick Takeaways. Which one would you choose? The first one, of course!

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Act-On

NOVEMBER 15, 2023

As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. Blog posts, eBooks, and other resources about solving this challenge might be consumed. What do you hope to accomplish through sales enablement? Iterate and refine.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Launch Marketing

MARCH 13, 2024

Company-level messaging includes components such as a brand promise, positioning statement and a mission statement that speak to who your brand is and what you want to accomplish as a company. Company messaging should also include brand pillars , which are a few of the most important selling points for your offering.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

MARCH 11, 2024

Holding people hostage with ebook or webinar registrations is so 2005.) And don’t let the org have you obsessing about tracking every ebook download or webinar view. However, this ignores the majority of potential customers. Only 5% of our market , is ready, willing and able to consider buying our product. Brand association.

Efficiency 79

Efficiency Marketing Automation Services Lead Ranking Brand Identity 79

Litmus

APRIL 17, 2024

to encourage more clicks Watch the video learn more about Interest Signals: Safeguard your email images with 24/7 Image Monitoring Every email you send is an opportunity to create positive brand experiences with your subscribers. Gamify your emails with Scratch-Offs You asked and we listened.

Click Rate 92

Click Rate Display Email Campaigns Validation 92

Stevens & Tate

OCTOBER 28, 2022

Who sees a thank you page: Anyone who chooses to follow a link on your website to obtain an eBook or a white paper of some sort, is going to see a thank you page. You fill in the blank with signing up or downloading the eBook, etc. These pages are something very positive. These people can be prospects, leads or customers.

Search Engine Marketing 128

Search Engine Marketing Paper Internet Marketing Planning 128

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

NetLine

APRIL 11, 2024

Be vigilant in listening to your intent data and be ready to act when your prospects are in position to move ahead. Be vigilant in listening to your intent data and be ready to act when your prospects are in position to move ahead. When we say we have insights into what B2B professionals actually want and need, we mean it.”

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Webbiquity

MARCH 2, 2021

Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. Too often, companies don’t capitalize on the synergies between these two practices. Here’s how.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Inbox Insight

OCTOBER 19, 2023

It’s a long-term strategy that focuses on building brand awareness and positioning. Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. It generally includes gated content like whitepapers, eBooks, and case studies that require contact information to access.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. You’re about to get that hot lead on the phone. What are customer buying signals?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Launch Marketing

OCTOBER 18, 2023

94% of first impressions are based on how a website looks, so ensure the formatting and look of the website makes a positive impact. The journey has only begun. Boosting traffic and generating leads should always be top of mind. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Start Creating Content That Positions You as a Leader.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Launch Marketing

APRIL 13, 2022

Download our B2B Marketing Momentum eBook for strategies on sustaining content marketing success throughout the whole year. Content supports a positive customer experience. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Zoominfo

OCTOBER 5, 2021

This is often a long-term plan that emphasizes brand positioning and awareness. Lead generation content is typically gated and consists of whitepapers, eBooks, how-to guides, survey reports, webinars, and thought leadership articles. Demand generation content focuses on positioning and brand awareness.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Oktopost

APRIL 9, 2024

Benefits of B2B demand generation If you still need convincing that B2B demand generation is worth pursuing, here are some of its key benefits: Greater brand awareness- Demand gen will make your brand name more recognizable and create positive associations with potential buyers. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Contently

FEBRUARY 1, 2023

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Assuming that is in place, how can content help to support different departments within a typical business organization?

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Convince & Convert

DECEMBER 15, 2023

Empower your people – and your processes – to move faster Nothing kills relevance faster than an approval process that can take days (or weeks!) to get through. Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. However, it is not for everyone.

Rules 148

Rules Planning Brand Identity Branding 148

ConvertKit

MAY 14, 2021

There’s a critical step between “I’ve created an ebook” and “I made a sale!”. There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. If you already have a site set up, adding an ecommerce tool to help you sell your ebook is actually pretty simple. Yes, really.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Adobe Experience Cloud Blog

MARCH 19, 2020

Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. For example: By integrating Marketo with a Sendoso , you can trigger an automated email after someone downloads an eBook with the eBook link and a $5 coffee eGift card.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Martech

APRIL 18, 2024

How will you measure the success of your AI tools to positively impact the completion of these tasks? I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Which marketing tasks could benefit from the help of AI tools? Available resources. What’s your budget?

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

ClearVoice

JULY 2, 2020

Step into your teamlancing niche by getting started with our Personal Branding ebook. In our 18-page ebook, you can learn: Actionable items to position your branding. The post Personal Branding Guide for Freelancers [Ebook] appeared first on ClearVoice. Personal branding coursework helps you to: .

Personalization 111

Personalization Brand Identity Branding Differentiation 111

Sharpspring

AUGUST 31, 2021

Growing in popularity, eBooks are relevant pieces of digital media that businesses use to drive all sorts of marketing goals. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer.

Conversion 63

Conversion Marketing Automation Services Pricing Price 63

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

sagefrog

NOVEMBER 14, 2023

The key here is offering value-driven content that solves problems, answers questions, and provides insights for your target audience, such as: Whitepapers & eBooks: Whitepapers, guides, and eBooks are perfect content assets for diving deep into complex topics relevant to your industry, positioning your brand as a thought leader.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Sprout Social

NOVEMBER 30, 2023

Publishing whitepapers/ebooks? It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes. And this informs your marketing game plan. What is competitor analysis in marketing? Creating engaging videos?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Salesforce Marketing Cloud

MARCH 28, 2022

Consider the following factors when creating a tagline: Product positioning Key benefits Brand pillars Value proposition Audience Tone. Positioning statement. Your positioning statement defines where you fit into the marketplace. Download the ebook. Let’s focus on taglines, since they encompass the overall company vision.

Brand Identity 98

Brand Identity Branding Paid Search Agency Ideal Customer Profiles 98