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13 Things NOT to Do on Facebook

Hubspot

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101
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SEO For Attorneys: Why is it So Important?

Go Beyond SEO

Lawyers should also create a blog and regularly publish high-quality, informative content that incorporates relevant keywords. Backlinks are an important ranking factor for search engines, as they indicate that other websites consider your content to be valuable and informative. The post SEO For Attorneys: Why is it So Important?

SEO 78
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The marketer’s guide to reporting on social video engagement

Sprout Social

While everyone knows metrics like views and impressions can inform performance, they might not tell the full story. Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. While videos on Facebook generally autoplay, this feature can be turned off.

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2018’s Content Metric of the Year: Time

Contently

Reddit started wooing brands as it topped Facebook in time on site. This—also known as dwell time to some—is simply the amount of time a visitor spends actively reading, watching, or engaged with your content. Lincoln writes for digital marketing agency Ignite Visibility , “Longer dwell times are better for business.

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5 ways marketers can instil AR into their business plan of action

ClickZ

Augmented reality (AR) is a modern technology that overlays virtual objects and information into the real world, in real-time. As such, information is integrated into the existing environment to create an artificial environment. It could be through eMail, Facebook, Phone, etc. How to inculcate AR into a business action plan.

Planning 127
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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. By embedding videos on your websites, you entice visitors to stay on your website, which boosts the dwell time.

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Preparing for the Cookieless Future – Future-Proof Tactic 2: Navigate Walled Gardens

Digilant

This operator doesn’t openly share information or technology with third parties — not currently, at least — creating a “wall” around its network and data. Major publishers like Apple, Facebook, Google, and Amazon. Walled gardens are “walled” for a reason: to protect information. Where do these most often exist?

Tactics 52