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The marketer’s guide to reporting on social video engagement

Sprout Social

While everyone knows metrics like views and impressions can inform performance, they might not tell the full story. Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. Cut out the manual calculation that goes into CTR. Click-through rate.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Ranking for featured snippets is highly competitive, but it is one of the most effective ways to boost search CTR. Aim for Position Zero.

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Why Product Recommendation Quiz Drives Ecommerce Sales in 2020?

Outgrow

You need to be careful because filling out a form can be annoying, especially if it is long and asking for irrelevant information. Ask for information that is necessary and helps in customer profiling. From their budget to their requirements, you gather all the information which you can then use to help them ( and yourself :p ).

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How to Do SEO in 2020 [Full Guide]

flux.la

So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. Search engines like Google have established themselves as an instant-answer-providing engine that offers users their sought-after information quickly and in fewer clicks.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

If that’s the case, use the links below to find the right information for you: What is Google Analytics? It can be difficult to accurately measure their effectiveness, and any success is often fleeting – how often do you even see Facebook posts from two days ago, much less click on them? Of course, you might already be using it.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. What did you do the last time you jumped on Facebook, Instagram or LinkedIn? Click here to download it for free right now!

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Content We Love: Expert Marketers Share Their Favorite Branded Content

Brandpoint

Some of it’s great, some of it’s awful and a ton of it dwells somewhere in between — a sort of content purgatory if you will. Every day, the internet is flooded with branded content. But when something stands out, we want to share it. Regardless, they know their audience and the best platforms they are on. Seth Godin.

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