The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

CoSchedule

JANUARY 27, 2023

Your download should start shortly. Or you can download it manually here. Download Now What is Social Media Marketing? For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. Whether it’s designed to generate more traffic or increase engagement, these ads typically fulfill a goal of a brand. These direct more users to the branded challenge page and are designed to boost traffic.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Webbiquity

JANUARY 9, 2024

Example: Here’s the most recent one I participated in: How to Make Your Video Go Viral on TikTok – An Experts’ Guide Why It Works: The reason why expert round-ups work so well is because you are infusing influencers into the post. Research existing viral lists on your topic and aim to find a unique angle no one focused on.

Traffic 206

Traffic Peer-to-peer Linkbait Customer Surveys 206

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Traffic source types. Viral video continues to rise in popularity and redefine trends. Audience territories.

Analytics 131

Analytics Viral Marketing Work Management Demographics 131

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Public Relations 109

Public Relations PR Thought Leadership Advertising Agencies 109

NuSpark Consulting

APRIL 21, 2013

Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click? Lifetime Post Viral Reach- the number of friends of page likes exposed to your content.

Facebook 100

Facebook Viral Marketing Business Click Rate 100

NuSpark Consulting

SEPTEMBER 30, 2012

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. What’s not judged by these guys is the quality of your content and the engagement/virality rates that can lead to website visits. Twitter. . Answer: (Retweets Received/ # of Tweets) x 100 = Twitter Amplification Rate. .

Social Media 100

Social Media Analytics Media Viral Marketing 100

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. Even if you can target the right buyer profiles on a site like LinkedIn or Twitter, you can’t be sure they’re visiting those site with their B2B purchasing thoughts in mind. What Types of Campaigns Can I Run?

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.)

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Outgrow

JANUARY 11, 2021

As marketers, we often miss out on the opportunity to convert our website traffic into leads. We bet you know about the viral BuzzFeed quizzes – again, brilliant lead magnets! Salient Features: 1) Send traffic to a landing page. 9 Twitter Lead Generation Card. Twitter cards are magical! Now you do!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're Already Viral. They Attract Traffic, Likes, and Links. Then, download your newly branded meme and post it on the channel of your choosing.

Social Networks 76

Social Networks Viral Marketing Buzz Classified Ads 76

The Point

APRIL 21, 2010

Specifically they wanted to: * generate more search traffic from medical practices looking for best practices and other information related to profitability, cash management, and related topics. convert that search traffic to measurable sales leads. So far, this feature is amongst the most-read content on the blog.).

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Optinmonster

SEPTEMBER 2, 2020

Grab a download. Download a resource. It helps your contests go viral so you can: Grow your followers. Increase your site traffic. Here’s a call to action from their Twitter account: This CTA works because it uses the same kind of language as its users. Sign up for a newsletter. Read the rest of an article.

Examples 122

Examples Click Rate Social Media Copywriting 122

NuSpark Consulting

AUGUST 9, 2012

In social media, there are three major categories of measurement: Reach, Engagement and Website Traffic. We’ll focus on Twitter, Google+, Facebook and YouTube. Viral reach- The number of times your messages are seen due to user interaction (likes, shares, comments). . For each category, metrics should be weighted by importance.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Single Grain

SEPTEMBER 3, 2019

Promoting a business on Twitter can be tricky. And when you factor in Twitter’s ongoing algorithm changes, the chances that anyone will see what you post are really low. First, if you have a business, people will expect you to be on Twitter. Click here to download your free guide right now! That’s low.

Twitter 110

Twitter Traffic Top of Funnel Best Practices 110

Content Marketing Institute

NOVEMBER 6, 2018

For example, your audience might be open to connecting with your brand in a Twitter chat but prefers to reserve Snapchat for conversations with personal friends. Lessons From a Viral Smash. Call to action: Owned media/conversion point to drive traffic to. Click to download. joderama Click To Tweet.

Planning 111

Planning Social Media Template Marketing Plans 111

Hubspot

AUGUST 2, 2018

They also drive traffic to your product pages. When you advertise on LinkedIn , you can choose from three marketing objectives: build brand awareness, drive website traffic, or generate leads and convert prospects. When you advertise on Twitter, there are five marketing objectives you can choose from: Awareness & Reach.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Buffer

JULY 29, 2019

WooRank’s free tool tests seven aspects of your site—SEO, mobile, usability, technologies, social, local, and traffic. The final result is a score on a scale of 1 to 100 and a report that you can download as a pdf or slides to share with your team. BuzzFeed’s Viral Lift. Factors: Social shares Clicks Views.

Social Media 72

Social Media Social Marketing Media Dwell 72

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Send More Traffic to Your Website. Traffic is something all business owners want, but struggle to get organically. Social media traffic is on the rise.

Social Media 111

Social Media Paid Content Media Business 111

Outgrow

FEBRUARY 25, 2021

Source: Twitter. Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic. The best part? It’s free of cost! Source: Unbounce.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Hubspot

AUGUST 26, 2019

A year ago, I downloaded a trendy new app called TikTok. It reminded me of Vine , the looping video platform that was killed by Twitter a few years beforehand. One brand that creatively and virally highlighted a product line naturally on the app was Guess. Meanwhile, others were asking, “What the heck is TikTok?

Planning 78

Planning Paid Search Agency Creativity Marketing & Strategy 78

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. United States License. Theme: Contempt by Vault9.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. Although every social media campaign can't reach the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts. Design a viral campaign.

Social Media 53

Social Media Campaigns Media Viral Marketing 53

Magisto

JANUARY 13, 2020

From a one hour podcast episode, you can film it and have three or four 5 to 10 minutes video for YouTube, around ten 59 seconds clips for Instagram, Twitter and Facebook, and some quotes for your Twitter. TikTok has 500 million users per month and according to Dataportal, it has been the most downloaded app on the Apple App Store.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Hubspot

OCTOBER 31, 2017

A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. And even if none of these jobs piqued my interest, I had about 250 classmates who might have considered them, driving even more traffic to LinkedIn's website. 7) Twitter. 4) Amazon. 6) The Bowery Presents. 11) Pinterest.

Personalization 101

Personalization Examples Hubspot Amazon 101

Stevens & Tate

MARCH 22, 2021

While almost all businesses use social platforms like Facebook and Twitter, there are a few others to consider as well; for example, TikTok. The app has been downloaded over 2.6 In January 2021, there were 62 million downloads of TikTok alone. What Is TikTok? billion times. 83 percent of users have posted videos to TikTok.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Hubspot

AUGUST 26, 2010

Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. How did Twitter get those vital initial users? How did Twitter grow in the early days? Back in the dark days of 2006, Twitter was just another tech startup competing for attention, so how did it pick up those vital first users?

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

LeadSquared

OCTOBER 23, 2016

LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. For more insights on viral video marketing, watch this webinar.). Our designer, Rajat, talks about what worked best for him and how he made his content viral, in this post.). Twitter: 8. Facebook: 5.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Optinmonster

APRIL 15, 2020

Feel free to download the template here. It’s no secret that social media is one of the best ways to drive traffic to your site. There are a few ways that you can use social media to drive traffic to your online conference. RafflePress is the world’s best plugin for creating online contests that go viral.

Conference 94

Conference Work Management Budget Programs Marketing Management 94

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Optinmonster

APRIL 11, 2024

It’s so easy to get carried away with the idea of thousands of X.com (formerly Twitter) followers and Facebook fans. Host Twitter Chats Posting and reposting social media content online isn’t necessarily the best way to generate leads for brands. But running a Twitter chat session is an exception to that norm.

Social Media 91

Social Media Media Ideal Customer Profiles Lock-In 91

Vidyard

MARCH 23, 2021

Goal: Drive More Traffic 7.2 For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution. Metrics for Overall Video Performance 4.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Single Grain

SEPTEMBER 22, 2020

Well, if you are a brand that’s looking to increase website traffic drastically, then yes! Big brands often use giveaways to boost website traffic. A single giveaway campaign over a short period of time can drastically boost website traffic, social media followers and email subscribers. . * Increase sign-ups or app downloads.

Traffic 141

Traffic Marketing Websites Social Media Startups 141

DivvyHQ

MARCH 9, 2017

For example, Medium – the brainchild of Twitter CEO Evan Ross – uses an algorithm to distribute content based on interest. But when you don’t own the platform your content is published on, you miss out on driving traffic to your site and leading readers down your own rabbit hole. Welcome to our blog, Alice!

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41