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The Link Building Webslog

Moz

This is not the link building article you — or really anyone — were probably hoping for. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building. My goal here is to give a realistic understanding of the monotonous slog that is white-hat, outreach-based link building.

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The Economics of Link Building

Moz

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. Remember the link building rates that I’ve just named?

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

“These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” Business decisions typically involve multiple stakeholders and a longer purchasing process. It’s the principle of transferred authority.

SEO 234
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10 Link Building Lies You Must Ignore

Moz

Posted by David_Farkas Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Try to avoid link building!”. That’s why I want to play the role of “link building myth-buster” today. If you build it, they will come.

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Here’s How Your Content Team Should Do Link Building Email Outreach 

Mailmunch

People have different ideas about link building. Some say manually building links is against Google’s guidelines and should be avoided. Some have their fancy link building techniques and email templates that they guarantee will get you a large number of links in a short time.

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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Link building is a practical necessity if you want to increase your rankings in search engines. Search algorithms evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it. Link exchanges. A natural link building strategy should include links from a variety of sources.

Domain 98
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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Chapter 6: Link Building & Establishing Authority Turn up the volume. Followed vs. nofollowed links Remember how links act as votes?