article thumbnail

Effective SEO Writing: 5 Steps

Brightedge

Over the last couple decades, search engines have become very good at figuring out the intent behind individual queries and serving the most relevant, authoritative, and engaging content. The term is pulled from Google’s search quality rater guidelines , the in-depth documentation used by manual website reviewers.

SEO 64
article thumbnail

Content with Intent: Content for Content's Sake

Biznology

Image via Wikipedia. This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do Real businesses use real content strategies - Content strategies don't have to be long drawn-out documents that map out every little piece of content and the exact reason it is being created.

Intent 80
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

In the book I said you should be the Wikipedia of your most important topics. You never get to the stuff that is the promise of my book Audience, Relevance , and Search : using search engines as a proxy for audience intent. But the basic concept is the same: Don’t just answer the primary question implicit in the query.

SEO 217
article thumbnail

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. Wikipedia) or scholarly publications? The top reasons? Small teams and lack of time.

SEO 149
article thumbnail

Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

Moz

Well, if you think about a document, any kind of piece of content that we produce, the intention is that we're going to be answering the questions that our customers want answered. So the concept of information density would be the number of facts that can be extracted from a document versus the total number of words.

Content 69
article thumbnail

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. Take into consideration other popular sources like Wikipedia. an Excel document to help sort through the clutter. Example Search Queries.

article thumbnail

How to use Data to improve B2B Personalization in 2020

Valasys

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management.