Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. This helps determine the ROI of customer-centric engagement and service.

CMS Development 100

CMS Development Examples Work Management Touchpoints 100

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. For more ideas, read our posts on how to write perfect welcome emails and the best welcome email examples. Here are a few ‘aha’ moments examples that you may have experienced personally: With Airbnb, it was making your first booking in an exotic destination.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation.

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 90

Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

Biznology

FEBRUARY 24, 2020

Also, with more than a couple of presenters you should test your speakers’ audio connections too; both of us have had more problems with wonky audio than video. Here is an example of a recent speech David gave to an audience of local government IT managers. And enjoy the video below.

Webcast 104

Webcast Skype Video Marketing RSS 104

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Marketing Insider Group

JANUARY 30, 2024

The primary use case requirements for each function and audience segment should be discussed and documented. Ideal Customer Profile Each group should define and document the profile of their most important audience segments. An example and symptom is when personas are developed exclusively by internal people.

Ideal Customer Profiles 229

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 229

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups. Let’s look at some examples to see how exit popups really work!

Intent 95

Intent Top of Funnel Examples Conversion 95

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2

Template 73

Template Video Marketing Work Management FAQ 73

Webbiquity

JULY 11, 2023

The Cisco Champions campaign is an excellent example of how to do this right. Top experts from the IT industry were brought together to appear on the company’s podcasts, radio shows, and videos. Then, note down all these details in a comprehensive scope document that you can easily refer to during the project’s life.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Televerde

NOVEMBER 8, 2021

If you are unfamiliar with this term, keep reading to learn what asynchronous communication is, along with specific examples of how you can incorporate this strategy into your business. For example, if you want to have a brainstorming session, this is best done in real-time so that team members can respond to each other’s ideas.

Examples 52

Examples Work Management Marketing Management Loyalty 52

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

MARCH 15, 2022

You can use video for more than just reaching out to prospects. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email. Note: We’re not talking about video calls. We mean “asynchronous” video—a.k.a. FAQ Videos 2.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

ClearVoice

JULY 27, 2023

5 cool examples of how to use Freytag’s Pyramid in modern marketing: 1. Take a few minutes to watch this video before continuing to read on. I omitted that the “The Spring – The charity: water story” video lasted 22 minutes. Resolution: The character solves the problem or conflict. A clear reversal.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. Brian Dean’s blogging strategy provides a convincing if somewhat extreme example of this.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. Go a Step Further with Video. While written testimonials are still the norm, consider going a step further and producing video testimonials. ShowMojo provides a great example here.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. For more ideas, read our posts on how to write perfect welcome emails and the best welcome email examples. Here are a few ‘aha’ moments examples that you may have experienced personally: With Airbnb, it was making your first booking in an exotic destination.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Types of content (blogs, eBooks, webinars, video, etc.) Image: SEMRush. It’s not static.

Marketing & Strategy 361

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 361

Salesforce Marketing Cloud

FEBRUARY 9, 2024

ChatGPT’s data only goes up to January 2022, for example. With fine-tuning, you expose the model to examples or data related to the task you want it to complete. For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents.

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Marketing Insider Group

MARCH 18, 2024

Video Source: Google for Creators Moral of the story: Strike a balance between what you want to write and what your audience wants to read. This is also the time to think about examples, case studies, quotes, or data you can include to support your points. Your outline is a living document, meant to evolve as your post takes shape.

SERP 239

SERP Keywords Eye-Tracking Planning 239

Top Rank Marketing

APRIL 3, 2024

Here, we’ll delve into what we consider the most impactful data points and insights on crafting a hook, video posts, formatting, Text + Image posts, nurturing, and more. Draw viewers in by creating the perfect video post Visualize this: It’s 2046, and you can create a social video projecting a hologram onto the viewer’s wall.

Linkedin 134

Linkedin B2B Marketing Tips B2B Thought Leadership 134

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3 Resources for Sales Reps to Get Started Using Video 3. Contents 1. Time to Get Started.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Hubspot

JUNE 6, 2019

I’ve gathered some of the best examples around, along with some free templates to get you started. In our blog post example, a task might be, “Edit blog post. ”. Let’s dive in with some beautiful Gantt chart examples, below. Gantt Chart Examples. Use this PowerPoint example as your guide. Gantt charts. What’s that?

Examples 98

Examples Verticals Budget Programs Template 98

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Martech

SEPTEMBER 12, 2023

To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. Extraction: Getting data out of a document or other data source without having a human read over it line-by-line.

Marketing AI 124

Marketing AI Organization Tools Generation 124

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. GetReadyWithMe videos are a staple content type for fashion influencers, but Lebajoa adds a unique twist.

Advertising Agencies 93

Advertising Agencies Lead Ranking Youtube Blogger 93

SmartBug Media

MARCH 6, 2019

Video is taking the sales world by storm, and rightfully so. One minute of video is equal to 1.8 million words to your audience, and brands that use video marketing grow their year-over-year revenue 49 percent faster than brands that don't. The Power of Video. Examples of Videos in Action. Engages viewers.

Communities 77

Communities Video Marketing Top of Funnel Youtube 77

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Optinmonster

SEPTEMBER 2, 2020

11 great examples of calls to action. This is true for blog posts, YouTube videos, social media posts, podcast episodes, and more. Here’s an excellent example from our Customer Success Manager, Angie: Notice the color of the call to action is a huge contrast to the white background. 5 common types of CTAs.

Examples 122

Examples Click Rate Social Media Copywriting 122

Sprout Social

FEBRUARY 5, 2019

11 effective chatbot marketing examples. We’ve put together a list of chatbot marketing examples that not only shows practical uses of bots in action but also highlights the diverse range of businesses rolling out bots. For example, the bot can tell you where the nearest restroom or restaurants are based on the last ride you went on.

Examples 110

Examples Marketing Strategy Marketing & Strategy Marketing Management 110

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Hubspot

JUNE 5, 2018

For this post, I’d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve ever heard. Proof Points: Provide clear reference examples and list recognizable achievements. Customer Stories: Share customer examples and successes. 5 Great Sales Pitch Examples. Share benefits.

Examples 100

Examples Work Management Marketing Attribution Marketing Management 100

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions.

Social Media 103

Social Media Video Marketing Media Viral Marketing 103

Vidyard

APRIL 19, 2021

Use Asynchronous Video to Your Advantage 6. Many conversations can effectively occur over video, and a reduction in corporate travel has had an additional positive impact on company spending. Clearly document what you expect them to know at the end of each onboarding session and allow time for questions and discussion.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Sprout Social

MARCH 15, 2024

While there’s no one-size-definition of what a YouTube influencer is, our criteria for this list includes: A sizable audience (100,000s or millions of subscribers) Videos that regularly earn 1+ million views Content that’s brand and collab-friendly Brands primarily partner with YouTube influencers through sponsored videos and brand ambassadorships.

Youtube 101

Youtube Viral Marketing Peer-to-peer Impressions 101