Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

KoMarketing Associates

MARCH 19, 2019

Some offer examples may include: White Paper/Case Study. For example, if an advertiser wants a user who is ready to buy immediately, an ad focusing on key product/service features, offering a free trial, would be the best approach. Once the user fills out a form, LinkedIn tracks the information right in an excel document.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Launch Marketing

NOVEMBER 6, 2019

Before we dive head-first into these examples, here are some resources to ensure you and your marketing team feel well-equipped to tackle these innovative B2B campaign strategies: Five Points for Defining or Refining Your B2B Brand Strategy. This is a great example of content marketing done well. Get Optimistic Campaign by Xerox.

Campaigns 58

Campaigns B2B Marketing Examples Paid Search Agency 58

Marketing Insider Group

AUGUST 12, 2020

As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” For example, let’s say that you manufacture nail polish. Here’s how: Align Your Social and Content Strategies with Your Brand.

Social Media 319

Social Media Top of Funnel Social Marketing Marketing & Strategy 319

Seismic

MAY 16, 2019

It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process. These include webinars, conference session video recordings, and podcasts.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Navigate the Channel

JUNE 6, 2024

Using a commercially available 360° camera on a rotating selfie stick you can capture video footage and create an immersive VR experience. Your website can be a place to showcase videos of your work, formal photos of your team (humanize who will oversee a project—and other roles). Interactivity is also a lead draw. We can help.)

Lead Generation 65

Lead Generation Lead Ranking Lead Scoring Generation 65

Buffer

JUNE 23, 2022

At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. When onto the collaboration stage, I prefer to work in [Slack | Threads | Paper | Notion | Loom]. I definite have.

Work Management 75

Work Management Peer-to-peer Thought Leadership Template 75

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Marketing Insider Group

JANUARY 27, 2020

Use it to create how-to videos and photos that showcase your products or services. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos.

Startups 330

Startups Marketing & Strategy Marketing Strategy Content Marketing 330

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

Work Management 120

Work Management B2B Marketing Marketing Management Paid Search Agency 120

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

CoSchedule

FEBRUARY 13, 2023

For example, let’s say you write high-converting white papers for businesses and want to reach out to a cold prospect because you think they would be a good fit. Using my own LinkedIn profile as an example, you can scroll down to the publications section to see if your prospect has recently published any articles.

Impressions 59

Impressions Paper Template Eye-Tracking 59

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClearVoice

APRIL 2, 2019

5 cool examples of how to use Freytag’s Pyramid in modern marketing: 1. Take a few minutes to watch this video before continuing to read on. I omitted that the “The Spring – The charity: water story” video lasted 22 minutes. Resolution: The character solves the problem or conflict. A clear reversal.

Storytelling 97

Storytelling Examples Paid Search Agency Advertising Agencies 97

Outbrain

SEPTEMBER 29, 2020

So, since day 1 of lockdown, many brands have partnered with experienced content production companies to use video as a form of providing comfort and accessibility during these hard times. With a whole army of students and workers now staying at home , there is a whole new demand for video content that didn’t exist at the start of the year.

Video Marketing 34

Video Marketing Content Advertising Mediums Paid Search Agency 34

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Examples of Premium Content. Let’s start by understanding some examples of premium content in the context of thought leadership and content marketing. E-books/Books.

Paid Content 163

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 163

SmartBug Media

JULY 22, 2020

Document Your Personas. To do that, you’ll want to document your personas , including their challenges and what they care about. A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

SalesIntel

DECEMBER 6, 2023

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Prominent sales engagement tools include: Zendesk Sell Hubspot Zoho SalesIQ Mailshake Hippo Video Klenty Freshsales Salesloft Clearbit Pipeline 9. Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Salesforce Marketing Cloud

APRIL 21, 2022

You know, like how your paper towel brand shares a recipe for Halloween cupcakes. Watch the video. At Salesforce, that includes videos, Trailhead badges, expert-led courses, user interface text, and how-to articles. This example appears in a pop-up box inside our software: Influence Our Product Roadmap: Calling all admins!

Branding 98

Branding Brand Identity Guidelines Paid Search Agency 98

ClickZ

FEBRUARY 13, 2020

It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. You can usually discover this through a demo, or by looking through a vendor’s documentation. Some vendors give video demos of their platform on their website (see Exponea’s demo as an example). The harder part comes next.

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101

Webbiquity

APRIL 21, 2020

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Here’s their story. The Product. The Lessons.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Budget Programs 177

CoSchedule

SEPTEMBER 21, 2022

Physical document (chart paper or whiteboard). For example: Internal Communication Calendar. Some examples of this include: Software. One example is a communications calendar created in a dedicated calendar app such as CoSchedule’s Marketing Calendar. Better Documentation. Spreadsheet. Prove Your Value.

Template 52

Template Enterprise Management Work Management Marketing Management 52

SocialPilot

JANUARY 21, 2024

Examples: Fashion brands, major tech companies, and global consumer goods. If you break down the successful influencer marketing examples, you will find out that they all have an underlying, well-planned strategy at their core. Define Your Campaign Goals I always start by documenting the goals I want to achieve.

Social Media 119

Social Media Media Paid Search Agency Marketing Budget Creation 119

Kevin Indig

JULY 3, 2023

Google’s documentation is clunky. The course has video lessons, written walkthroughs, and a community support forum. Before putting pen to paper, get clarity about the situation, problem, and solution. It would’ve taken me hours to figure out how to even create events in GA4. You need to make pitches count.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Buffer

SEPTEMBER 8, 2022

Whether you use the Notes app to document ideas as they come for later sorting or set aside time to create and input all of your content into a publisher (Buffer comes to mind). He’s the classic example of experimentation. “I'm trying all sorts of content right now I am starting YouTube videos, making TikToks.

Practices 119

Practices Product Top of Funnel Creativity 119

Contently

MAY 27, 2024

Do you need someone with experience writing SEO web copy or white papers? You can connect with them over email or even set up a short video call to get a sense of how well you mesh. You may also need to collect tax documentation, such as Form W-9. So, how do you begin your search? Familiarize the writer with your brand.

Work Management 78

Work Management Terms and Conditions Ideal Customer Profiles Marketing Management 78

Lead Liaison

FEBRUARY 7, 2017

For example, take your webinar recording and: Have the video transcribed. We suggest using Upwork to hire someone to transcribe your video. Format the transcription into a white paper. Place the white paper on your website as Trackable Content in your marketing automation system and gate the content. Comment below.

Webinar Metrics 48

Webinar Metrics Lead Liaison Marketing Automation Services Paper 48

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Check out ? Let’s recap. Paid Media.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. Let’s take the example of a marketing software company. Here’s an example. Videos from a YouTube channel. Upload your own document. In this example, we have an example of a 404 page.

Process 53

Process Optimization Curation RSS 53

Sana Commerce

DECEMBER 6, 2021

Buyers require product features to be comprehensive and display clear images and videos to help them make the right purchase. When you consider machine parts, for example, even a slight size difference can mean that the product won’t meet the buyer’s needs, so it’s important to provide accurate, detailed specifications. Understand the?

B2B 52

B2B Marketing Management Case Studies Paper 52

seo.co

AUGUST 29, 2022

Imagine we still existed in an era with DVD rentals from Blockbuster video. For example: Consulting. For example, instead of charging $300 per hour, you can charge $1,500 per month in exchange for up to 6 consulting hours. For example, you might only offer monthly packages if clients sign up for a minimum of three months.

Paid Search Agency 105

Paid Search Agency SEO Lead Ranking Companies 105

The Point

DECEMBER 18, 2012

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) If I’m the prospect, I want to download your white paper or view your demo, not register on your site, or create an account. The problem with the “all you can eat” model is two-fold.

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Transcribe and summarize audio and video recordings. It transcribes and summarizes podcasts, webinars, and other video and audio content types in minutes.

Marketing AI 98

Marketing AI AIDA Marketing Analytics Tools Template 98

Content Marketing Institute

OCTOBER 19, 2017

For example, at IBM, as at many companies, post-sales teams have traditionally been seen as producing not “content” but “documentation.” During my decades of working as a technical writer (ahem, technical communicator), I was almost always part of a documentation team. Language can perpetuate division. We explained.

Top of Funnel 98

Top of Funnel Planning Content Paid Search Agency 98

Buffer

MAY 28, 2020

But as a remote team where everything is happening on a video call, it’s an extra challenge to keep the All Hands streamlined, engaging, and focused. We build a collaborative agenda in Paper Weeks before each All Hands, we gather ideas and start to build an agenda in Dropbox Paper. An activity we call “This or That?”

Multi-Channel 59

Multi-Channel Paper Copywriting Guidelines 59